Your experiences, challenges, and lessons learned can help others better understand what sustainability in the floral industry looks like in practice. Does your company or organization have experience with sustainability practices or decision-making? We invite individuals from across the floral industry, whether you’re a retail florist, grower, wholesaler, or supplier, to share your insights with the Sustainabloom community.

Submissions are featured as educational spotlights, with the goal of sharing real-world approaches, trade-offs, and outcomes that support learning across the floral supply chain. To maintain this educational focus, submissions should emphasize process, decision-making, and practical insights, rather than promotion of specific products, services, or brands.

By sharing your own experience, you contribute to a growing body of knowledge that helps others navigate sustainability in ways that fit their own operations.
Browse examples of past industry spotlights here.

Sample Spotlight Submission Questions
The questions below are intended to guide your submission. Please consider the areas below as you craft your submission as a story that reflects your unique experience. Be sure to include any relevant links, as well.

Background and Context

• Briefly describe your business or role in the floral industry (e.g., grower, wholesaler, retailer, supplier).
• What motivated you to explore sustainability in your operation?

The Practice and Decision-Making Process

• What specific sustainability practice, change, or decision are you sharing?
• What problem or goal were you trying to address?

• What factors influence your decision (ex. cost, labor, customer expectations, environmental impact)?
• Were there trade-offs or constraints you had to consider?

Implementation

• How did you implement this change in practice?
• What challenges did you encounter along the way?

Observations, Outcomes, and Lessons Learned

• What results or outcomes have you observed so far (qualitative or quantitative)?
• Have there been any unexpected benefits or drawbacks?
• What would you do differently if you were starting over?
• What advice would you offer to others considering a similar approach?

Looking Ahead

• What are your next steps or areas you’re still exploring in sustainability?

Please consider contributing to Sustainabloom and join our list of partners. Every contribution helps grow sustainability across the floral industry.