We help companies and founders design experiences, products, and brand identities that are worth sharing with the world.
Sometimes that starts with shaping the product or service itself. Other times, it’s about how that offering is communicated. And every time, it’s ensuring the work, the offering, and how it’s shared speaks the same language and—more importantly—is heard, felt, and remembered.
We help expand a brand’s vocabulary through four main categories of work: Brand Strategy, Identity Design, and Brand Activation.
what we do
Brand Strategy
Unearthing your value and setting your brand’s foundation
Market research and discovery
Stakeholder interviews and workshops
SWOT analysis / insight development
Brand and product audits and analyses
Experience mapping
Persona definition
Messaging strategy
Brand architecture development
Naming and lexicon
Brand Platform development
Brand launches (internal & external)
Identity Design
Set the world’s expectations of your brand
Logo suite design
Art direction
Icon design
Illustration
Custom typeface design
Audio branding & sound design
Brand guidelines development
Brand Activation
Expressing the brand across various touchpoints
Print and packaging design
Graphic design
Editorial design
Website design and development
Digital product design (UX/UI)
Environmental design / branded spaces
Marketing collateral design and production
Photography, video, animation
how we do it
Our output begins with your input
Through intentional conversation that explores both past and present, dreams and realities, we go deep below the foundation to uncover what’s possible.
We start by digging into who your company is, what you do, what you've done, where you play, and who exactly you serve. Not there yet? We can help with that, too.
Our job is to turn the complexities of your value into a clear, consistent, and communicable brand. We cut through the noise and build what matters: a distinct brand, and the loyalty—and profit—that follows.
The Collective Mined
We are strategic thinkers who see the big picture and sweat the details—always sleeves-rolled-up collaborators with the will to find the way. Through our diverse network of trusted partners, we align with our clients' business needs and define the right role for the job. Together, we're creating experiences that are worth the dig.
THE CORE TEAM & SOME OF OUR REGULAR COLLABORATORS
Rony Mikhael
Creative Direction / Design
Jules McDonald
Creative Operations
Chelsie Pouliot
Design / Art Direction
Jennie Davis
Animation / Production
Kennth Yu
Web Development
Adrian Duyzer
Creative Technologies / Innovation
Kira Lodder
Design
Mark Underdown
Sonic Branding / Audio Production
companies call us when they need to
Bringing big hairy audacious visions to the market
Building brands to maturity that attracts interest and investment
Helping legacy businesses show up in a modern world
Signalling the evolution of a company’s bright future
what we believe
The days of an organization behaving one way and presenting itself differently are over. People expect brands to show up authentically, their words congruent with their actions and the human experience they offer.
An authentic and thoughtfully designed brand experience has the potential to be memorable and meaningful, inspiring and impactful, personable and profitable.
This drives us to work with purpose-driven brands who see the tangible value of an intentional identity system to ensure consistency between how a company is experienced by its clients, partners, and team members alike. To do this well is to consider the visual, verbal, audible, operational and experiential expression of a brand.
We believe this is because we are all fundamentally driven toward purpose and beauty and that this drives commerce and progress, and helps envision brighter futures.
Project inquiries
work opportunities
SPEAKING ENGAGEMENTS
