Third Act, founded in 2021 by Bill McKibben and Vanessa Arcara, mobilizes American seniors for climate action. Leveraging their experience and substantial financial influence—they control over half of U.S. household assets—this demographic drives meaningful change. We've partnered with Third Act since their launch, developing an accessible digital platform and brand identity specifically designed for senior users. Our work includes managing their Working Groups' network while maintaining consistent branding across local chapters, ensuring easy navigation and engagement for their older audience.

Working closely with the First Peoples’ Cultural Council (FPCC), we evolved their brand identity while honoring its core elements, preserved the integrity of Indigenous-created elements while developing a comprehensive design system. As brand guardians, we provide strategic guidance to internal teams for effective implementation across all platforms. In the upcoming year, we will be working on their digital experience to align with the evolved brand, enhancing messaging clarity and accessibility.

As Stand.earth's long-term strategic partner, we evolved their brand identity and built a new website designed to engage both donors and activists. We manage their digital ecosystem and support campaigns ranging from research reports to Canadian deforestation monitoring systems. Our work includes developing cohesive campaign microsites and guidelines that effectively unite fundraising and grassroots action in their environmental mission.