Activate Every Partner.
Prove What’s Working.
The AI-first Partner Marketing Automation Platform (PMAP) for B2B enterprises. The next generation of through-channel marketing automation, built for global scale.
Structured turns enterprise partner ecosystems into revenue engines. Four solutions activate every partner, deliver consistently co-branded content, automate campaign execution, and surface the data that proves what’s working. Built for global scale, trained only on your approved content, and recognized by Forrester as a Leader in Partner Marketing Automation Platforms.
Partners don’t navigate systems. They express intent.
Most partner platforms ask partners to learn the system. Structured asks partners what they’re trying to accomplish. They describe the campaign they need, the market they’re targeting, the audience they want to reach, and the platform builds it. No filters. No folders. No training videos. Just intent in, market-ready campaign out.
Your partner ecosystem has grown. The way you activate it hasn’t.
You’ve added partners, programs, and tiers. But execution is stuck. Manual workflows, content overload, localization bottlenecks, and disconnected tools keep partners from launching campaigns, and keep channel leaders from proving what’s working.
The result is predictable: a small group of top partners doing most of the work, a long tail that never engages, and a reporting story built on logins and downloads instead of measurable outcomes.
Co-Brand at Scale.
Access the latest technology—ChannelGPT, AssistantAI, TranslateAI, and EditAI.
Personalize for every partner.
Describe your goals in plain language, and watch your vision come to life.
Generate market-ready content.
Produce materials tailored specifically to your partners’ markets and audiences.
Localize in 130+ languages.
Convert content instantly across 130+ languages with cultural nuances taken into account.
See what’ working.
Get insights by asking whatever question is on your mind instead of navigating complex reports.
Activate the long tail.
Receive proactive suggestions for optimal timing and recommended next steps.
Partner marketing automation, engineered for enterprise scale.
Structured is the AI-first Partner Marketing Automation Platform built for B2B enterprises. Our platform helps activate more partners across the ecosystem, delivers consistently co-branded content, automates campaign execution, and surfaces the data that proves what’s working.
Content Personalization
Co-branded content for your partners, delivered at scale.
Vendors can configure content experiences by partner, audience, and market, helping partners discover more relevant content across regions and focus areas. Enterprise-grade AI helps co-brand, personalize, and localize content across 130+ languages using only your approved content.
Partner Activation
Activate more partners across your ecosystem.
Configure partner experiences by tier, region, language, and solution focus, while AssistantAI helps partners discover relevant content and navigate the platform alongside their first campaign.
Campaign AUtomation
From approved asset to live campaign in minutes.
Structured supports full partner campaign automation, including assembly, scheduling, multi-channel publishing, and follow-up. Guided launch flows help partners configure campaigns quickly, while built-in automation handles execution across channels.
Performance & Insights
Stop measuring partner logins. Start measuring partner activity.
Track campaign execution, lead generation, content usage, and partner performance by tier. See what’s working across the ecosystem so you can invest where it matters most.
Built AI-native, not AI bolted on.
Most platforms added AI to legacy infrastructure. Structured was built around it. Twenty specialized AI agents handle content generation, campaign automation, translation, and performance insights, working together to deliver experiences that understand your business and your partners’ needs. Trained only on your approved content. No external data sources.
Key Capabilities
Agent-based
architecture
built from the ground up around AI, not bolted onto legacy infrastructure
Integration with your existing AI
like Watson, Copilot, Gemini, and more
Enterprise-grade
security
SOC 2, GDPR, ADA compliant. Built for IT, legal, and compliance teams
Cultural
intelligence
goes beyond translation, accounting for regional context, idiom, and tone
Trained only on your content
Brand-approved documentation, marketing assets, and approved URLs. No external data sources
Named a Leader in The Forrester Wave™: Partner Marketing Automation Platforms, Q2 2025
According to Forrester Research’s The Forrester Wave™: Partner Marketing Automation Platforms, Q2 2025, Structured was named a Leader in the inaugural evaluation of the Partner Marketing Automation Platform (PMAP) category. The report recognized Structured as the only vendor solely focused on B2B partner marketing automation.
In 2025, Forrester separated the legacy through-channel marketing automation (TCMA) market into two distinct categories: B2C TCMA, which serves franchise and dealer networks, and B2B Partner Marketing Automation Platforms (PMAP), which serves enterprise partner ecosystems. Structured is purpose-built for the B2B PMAP category.
Designed for security and performance at the highest level.
Structured includes built-in guardrails, brand compliance controls, and enterprise-grade security features that give global companies confidence while giving partners the freedom to create and engage. SOC 2 certified, GDPR compliant, and ADA compliant. Designed to meet the rigorous security and accessibility standards that enterprise IT, legal, and compliance teams require.
Strategy, training, and support included. Not extra.
Strategic consulting.
Tap into strategic guidance from advisors with decades of channel marketing experience working with Fortune 1000 companies. Actionable advice on channel strategy, program optimization, and best practices, drawn from working with the largest enterprise partner programs in the world.
Training and support.
The most powerful technology feels invisible to the people using it. When you need expert help, our team is here. 24/7 platform access, comprehensive onboarding, and ongoing education designed for partners, not just admins.
From discovery to active partners.
Most enterprise customers go live through a guided deployment that includes discovery, integration with existing systems, and a controlled pilot with priority partner segments. Once the platform is live, partners onboard with AssistantAI walking them through the platform in context, so most can launch their first campaign quickly with minimal additional training.
As partners launch and the AI learns from real activity, programs see improved activation, more consistent campaign execution, and stronger alignment across markets.
See what AI-native partner marketing automation looks like.
