Pornhub’s WOTY

Map of the US with the top relative Pornhub search terms for various states

Readers of this blog are probably familiar with the various Word of the Year (WOTY) competitions run by dictionaries and linguistic organizations. But they may not know that the site Pornhub.com has its own WOTY project of sorts. Each year Pornhub publishes a statistical analysis of its users, and in addition to providing global demographic data about who uses the site and when, it publishes the top and trending search terms used on it.

The 2024 analysis can be found here. [Note that the analysis itself is not pornographic, but beware of clicking links within it as those may lead you to NSFW pages. Moreover, one may not want to visit this link on a work computer, as your IT department may notify your boss that you’ve visited Pornhub.]

Hentai, sexually explicit cartoons in the style of Japanese manga, was the site’s no.1 search term again this year, with MILF, an acronym for a mom I’d like to fuck, also holding position at no.2. Demonstrating Pornhub’s global reach is the no.3 term, Pinay, referring to a Filipina, climbing from no.5 last year. On Pornhubgay.com, the top three terms remained unchanged from last year: twink, a man of youthful and slim appearance, at no.1, anime at no.2, and Pinay’s masculine counterpart Pinoy at no.3.  

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‘Shitpost’ is the digital word of the year

The American Dialect Society’s (ADS) word of the year event, on the go since 1990, is the culmination of the annual WOTY cycle. It showcases the creativity of language users and highlights items of genuine interest and note. For many word lovers it transcends the ambivalence they feel about the custom in general [cough-youthquake-WTF-cough].

ADS words of the year are spread across multiple evolving categories, with an overall winner chosen from that set: political, digital, slang/informal, most useful, most creative, most likely to succeed, euphemism, hashtag, emoji. There’s even a WTF category, this year featuring covfefe, Oh hi Mark, procrastination nanny, and raw water.

Nominations for 2017 were mild compared to the rudefest that was 2015, but there are exceptions: pussyhat (‘pink knitted hat worn by demonstrators at the Women’s March’) was shortlisted for word of the year; askhole (‘person who continuously asks ridiculous or obnoxious questions’) was in the running for most creative; and, most notably, shitpost was declared the digital word of the year.

So what the shit, you might wonder, is shitpost?

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