Mapping the United Swears of America

Swearing varies a lot from place to place, even within the same country, in the same language. But how do we know who swears what, where, in the big picture? We turn to data – damn big data. With great computing power comes great cartography.

Jack Grieve, lecturer in forensic linguistics at Aston University in Birmingham, UK, has created a detailed set of maps of the US showing strong regional patterns of swearing preferences. The maps are based on an 8.9-billion-word corpus of geo-coded tweets collected by Diansheng Guo in 2013–14 and funded by Digging into Data. Here’s fuck:

Heat map of USA for "fuck". Mid-west and Rocky Mountain regions are mostly blue, while east and west coasts and Mexican border are very red. Continue reading