That’s bitchin’!

A lot of surfer slang consists of in-crowd jargon or outmoded antiques: grommet (an eager young surfer), hodad (a non-surfer; a poser), log (a heavy surfboard), Noah (a shark). But other terms that bubbled up in the surf towns of Southern California, Hawaii, and Australia in the 1950s, 1960s, and 1970s – bro, dude, Cali (for California), wipeout – are now part of the everyday vocabulary of English-speaking landlubbers who may have no idea about the words’ briny origins. One of the most widespread of these expressions, and probably the most pertinent to our interests at Strong Language, is bitchin’, an adjective or interjection meaning “excellent,” “cool,” or “admirable.” 

It took a long time for bitch and its derivatives to evolve from veterinary noun (Old English: “female dog”) to taboo slur (for a woman c. 1400; for a man c. 1500) to slightly taboo verb (early 1900s: “talk spitefully”; early 1930s: “complain”) to a word so cheerily inoffensive that it’s used in brand names that are prominently displayed in mass-market retail outlets like Costco. Along the way, bitch begat dozens of slangy spin-offs, most of them U.S. in origin and mostly pejorative, that include bitch bath (perfume instead of soap and water), bitch box (loudspeaker), and bitch light (a twisted rag soaked in grease and used for illumination). 

Tubs of Bitchin' Sauce at Costco, Richmond, California
Bitchin’ Sauce at Costco, Richmond, California. Photo: Nancy Friedman

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Palimpsestual Profanity

Sounds dirty, doesn’t it, getting your palimpsest on? In fact, it’s the broadest sort of euphemism for swearing. It’s not total absence of profanity from a text or conversation. Profanity is there, legible in occasional traces despite the better-behaved language that effaces it. When your grandmother says she never swears, I call bullshit. When authors avoid profanity but acknowledge that their characters (including a narrator) swear just beyond our hearing, I call bullshit, too. What motivates this caution but politeness that simultaneously evades and acknowledges the way we speak now? Great literature eschews bad language — so goes the conventional wisdom — but the swearing is there anyway, because the literature is written and read by polite people who swear. Palimpsestual profanity shapes attitudes towards proper speech, that is, speech that’s proper in a fictional setting. Continue reading

“History of Swear Words” on Netflix

We’re pleased AF to let you know that “History of Swear Words,” will launch on Netflix January 5, 2021. The series—six 20-minute episodes—will consider the etymologies, false etymologies, and usage of six classic swears:  fuck, shit, dick, bitch, pussy, and damn.

We’re especially pleased that one of our Strong Language co-fuckers, lexicographer Kory Stamper, was one of the consultants for the show. The other experts include cognitive scientist and author of What the F Benjamin Bergen; linguist Anne Charity Hudley; professor of feminist studies Mireille Miller-Young; film critic Elvis Mitchell; and author of Holy Sh*t: A Brief History of Swearing Melissa Mohr.

Nicolas Cage will host.

More details here. And let’s hope for a second season so we can delve into assholecuntcocksucker, and other sweary faves.

Martha Gellhorn and all-American-lady-swearing

Sentimentally, we like to think that ladies of an earlier time — mostly our grandmothers and great-grandmothers — lived virtuous lives, without swearing. When Joseph Mitchell profiled A. S. Colborne, who spent much of his life trying to exterminate profanity, for The New Yorker in 1941, he captured the paradoxical view of women’s swearing, partly as a function of class, at that time. When Mitchell visited one day, Colborne explained, “I’m sort of sleepy … Sat up late last night studying over bar and grill profanity. Why, the women are worse than the men. And you can’t talk to them! Why, they’ll spit in your eye!” But then, he remembered that when he first started admonishing swearers on the street, he would insist, “‘Your dear old mother never taught you to talk like that. Think it over!” But maybe some mothers did, and some classy women of the mid-twentieth century apparently swore a lot, whatever our mythology.

I was reminded of this while reading Janet Somerville’s new selection of Martha Gellhorn’s letters, Yours, for probably always (Firefly Books, 2019) and then Caroline Morehead’s Gellhorn: A Twentieth-Century Life (Henry Holt and Company, 2003). Gellhorn is a remarkable writer, perhaps most famous for her war reporting. The final edition of The Face of War (1988), collects dispatches from the Spanish Civil War, the wars in Finland and China, Word War II, wars in Java and Vietnam, the Six Day War, and Central American wars. She wrote fiction, too, perhaps most importantly The Trouble I’ve Seen (1936), four stories about the Great Depression. To my mind, Gellhorn is one of the best American writers of the twentieth century.

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Sweary holiday gifts

Yes, 2020 has been a shitshow, but at Strong Language we still observe the niceties—or the naughtyties—of ritual and tradition. Here are gifts that evoke the spirit of the season and the whole fucking year.

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