SQUID gives businesses a simple, powerful loyalty platform loved by 750,000 users across Ireland and the UK. And with Wave Points, your customers now earn rewards on every purchase, in-store, online, and at their local favourites.
Real Businesses. Real Results.
Trusted by 2,500+ businesses. Loved by 750,000 users.
SQUID is Ireland and the UK’s leading loyalty platform, and we’ve just made it even better. Now, your customers don’t just collect stamps at your store. They earn Wave Points when they pay with a linked card, shop online through the SQUID app, or tap for loyalty stamps, then spend them right back on your high street.
Loyalty Card & Portal
Offer a custom loyalty card and monitor your loyalty system, customer insights and results through the business portal.
Get Discovered
Allow customers to discover your business, and your Wave Points offers, through our Explore map and Discovery page
Promote and Sell
Run special offers, sell vouchers, and let customers redeem Wave Points with you, all from the SQUID marketplace.
Reach Out
Stay in touch and reach out to your customer community through our push notification feature!
Earn Points on Every Purchase
Your customers now earn Wave Points automatically when they shop with you, no stamps, no effort. They love it. They come back.
Be part of the SQUID Loyalty Network today!
Join now to create a simple, customisable and powerful loyalty programme for your business!
We’ve helped 2,500+
businesses drive over 20 million transactions!
Our Story
We are Ireland and the UK’s leading digital loyalty platform connecting people and businesses across the globe through loyalty.
We founded SQUID in 2019 when we realised there wasn’t a loyalty platform on the market that solved the needs of both businesses and customers. SQUID was created to help the people behind businesses connect with customers and increase loyalty.
For Businesses
SQUID: Loyalty Made Simple. Revenue Made Real.
SQUID gives your business everything you need to turn first-time visitors into regulars, and now, with Wave Points, a whole new way to grow.
Build Loyalty
A loyalty card your customers will actually use and a rewards currency that keeps them coming back.
With SQUID, customers join your loyalty programme in one tap and carry their stamp card on their phone. No lost cards. No hassle. Just repeat visits. And with Wave Points built in, they’re now earning rewards every time they spend with you, automatically. That’s not just loyalty. That’s habit.
Boost Sales
Say goodbye to quiet days & hello to reliable revenue
Build consistent revenue by growing a loyal customer base and make every visit more valuable.The average SQUID customer collects 7 loyalty stamps per month. Wave Points make those moments even more rewarding and more frequent.
Here’s what Wave Points adds to your bottom line:
- Customers earn points when they spend with you (automatically, no staff effort needed)
- They redeem those points as vouchers in your business, paid to you monthly.
- New customers from across the SQUID network discover you through Wave Points offers.
No extra tech. No new equipment. No staff training required.
No More Guesswork
Get the insights you need to make great decisions
Make smarter decisions with real customer data, then act on it with the right message at the right time.
SQUID’s analytics portal shows your busiest times, buying habits, and customer patterns. Pair that with targeted push notifications and you have a direct line to your most valuable customers.
Wave Points adds a third dimension: footfall from the wider network. When someone earns points with a national brand and wants to redeem them locally, your business shows up. That’s new customers finding you without a cent spent on advertising.
Who is it for?
Bringing Communities Together
SQUID is for cafés, lunch spots, barbers, beauty salons, gyms, any business who wants to turn first-time visitors into regulars.
Our Explore page connects businesses and customers, letting app users find nearby shops offering loyalty rewards. SQUID brings communities together, incentivising people to discover new local favourites.
Wave Points makes your business part of something bigger. When a customer earns Wave Points at their supermarket or online shop and wants to spend them locally, your café, salon, or restaurant is right there in the app waiting for them. New faces. Real revenue. Zero acquisition cost.
For App Users
One app. Three ways to earn rewards.
SQUID is your digital loyalty wallet, all your stamp cards in one place, so you never miss a reward again. Collect stamps at your favourite local spots the way you always have.
Now there’s more. With Wave Points, you earn rewards automatically at 100+ brands, online and in-store, just by spending as normal. Your everyday shopping now adds up to free coffee, vouchers, and treats.
Now with Wave Points! Three simple ways to earn:
Your everyday spending, finally rewarded.
1
Auto-Earn
Link your debit or credit card once. Earn Wave Points automatically every time you spend at a Wave Points partner. No tapping required.
Points arrive instantly.
2
Shop Online
Start your shop in the SQUID app, click through to a partner retailer, and earn Wave Points on your purchase. No card linking needed.
Points arrive within 48 hours.
3
Collect Stamps
Visit your local favourites, tap the SQUID tag, and collect stamps just like always. Your stamp cards now contribute to your Wave Points balance too.
Points arrive instantly.
Reviews
Discover Real Success Stories
with SQUID Loyalty
Learn how our partners use SQUID to boost revenue and create deeper and more meaningful customer connections.
Java Republic saw an instant boost in repeat business from SQUID, signing up 100 loyal customers in their first month.
SQUID works straight out of the box. It takes less than 5 minutes to set up and then it’s just there on your counter bringing you more customers. Our staff love how simple the system is and our customers love the convenience of having their loyalty card on their phone.
“”
Liana CliffordManager, Java Republic
Soul Juice Bar has 690 loyal regulars after just three months on SQUID.
SQUID is incentivised to help you succeed, so they do everything they can to help you. Their customer success team is incredibly proactive and will call you unprompted to talk about promotional ideas to sign up more loyal users, help drive footfall to your store and help you get the most value out of the product.
”
TomOwner, Soul Juice Bar
Zambrero uses SQUID to stay top of mind for almost 6,000 customers.
SQUID has been a real secret weapon while we’ve expanded to 14 locations. With their push notifications we’re able to reach thousands of our customers directly free of charge and keep them coming back in store repeatedly. And their analytics dashboard allows us to understand our customers better and make more informed decisions about what they’ll want.
”
Darragh FanningManager, Zambero - Ireland
Be part of the SQUID Loyalty Community today!
Join now and get discovered by over 250,000 people!
Return of Investment
Why Keeping Loyal Customers Returning will be your Best investment
Loyalty is not just a nice to have, it’s a need to have.
Every customer that walks through the doors of your business has something called a Customer Lifetime Value or CLV. This figure estimates the average amount a customer will spend in your business before they dont return. If you can focus your efforts on getting a customer to return to your store through Loyalty and good brand experiences, it increases their CLV for your business. With each returning visit also allows for upselling opportunities, them to bring friends and family, and for them to be a brand ambassador for your business.
With SQUID, business owners experience increased customer retention, amplified sales and enhanced brand loyalty.
Sustainability
Sustainable Rewards – The Eco-Friendly Benefits of SQUID Loyalty
In a world increasingly conscious of its environmental impact, SQUID Loyalty is helping brands embrace eco-friendliness. By replacing traditional physical loyalty cards, we’re not just improving your rewards experience; we’re also reducing your businesses consumption of paper and plastic. With SQUID, there’s no need for physical cards that contribute to waste and pollution; instead, your loyalty rewards are stored conveniently on your smartphone, aligning with your sustainable lifestyle choices.
Together, we’re not only rewarding loyalty but also nurturing a greener planet for generations to come. Join SQUID Loyalty today and be a part of the sustainable revolution, one tap at a time.
