9 MIN TO READ When videos pile up across accounts, platforms, and hard drives, the library becomes a junk drawer no one wants to tackle. A video content strategy solves this problem by providing a system to organize, measure, and scale business content. Use this guide to keep every video findable, reusable, and measurable.
7 MIN TO READ Most people think of a video watermark as a logo in the corner of a video. But a static logo watermark serves a different purpose than visible dynamic watermarks or invisible forensic watermarks. Learn how to add watermarks and when to use each type in your business.
9 MIN TO READ Most teams pick a video hosting plan, get everything set up, and move on. A year or two passes, the library grows, the team expands, and somewhere in that stretch, the plan starts working against them. An outgrown plan rarely announces itself. Additional usage fees, hidden labor costs, and decisions made without adequate data tend to surface as frustration long…
6 MIN TO READ Gated video content restricts access using lead capture, paywalls, or business access controls. Each type of gated video content serves a different purpose. Same phrase; three completely different jobs. Learn when to use each video gate and how to protect content beyond it.
13 MIN TO READ Explore six real-world use cases showing how companies use login protection to secure valuable video content while delivering seamless customer experiences.
11 MIN TO READ Video password protection is easy, quick, and ideal for small groups. But when you need to ensure only the right people can watch your video, assign individual credentials with login protection or SSO. Use our flowchart to find the best option for your situation.
11 MIN TO READ When video is an asset, private video platforms are essential to protecting brand reputation and company revenue. For discoverability and affordability, businesses often start on public platforms like YouTube, but eventually need private video features that public platforms just don’t offer. Here are seven reasons private hosting belongs in every business video workflow.
4 MIN TO READ Your customers’ voices are a goldmine for product messaging. Discover a framework for video at every stage of the funnel with PMM Jeff Rezabek. In episode 9 of the Business Video Playback, Rezabek breaks down how to use authentic customer messaging to align your products with their needs.
4 MIN TO READ AI video tools are the shiny fix-all in the market today. But the sales pitch to marketers remains the same: “Save time, skyrocket reach, repurpose everything!” It’s a compelling promise. Who wouldn’t want to increase engagement and traffic by turning content into a video? We put a series of popular AI video tools to the test.
DaVinci Resolve is a free, all-in-one video editing application that’s become increasingly common in professional workflows. Many editors, including our own Nick LaClair, moved to Resolve after years of editing in other tools. Now, we’re excited to help you get started. In this beginner-friendly tutorial, LaClair walks through the full editing process. Whether you’re new to Resolve or video editing,…
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3 MIN TO READ We had the privilege of chatting with Joe Siciliano, a 30-year industry veteran and managing broker with Compass’s real estate brokerage in Chicago. Discover dozens of practical tips for using video to drive results as a real estate agent.
7 MIN TO READ Most people think of a video watermark as a logo in the corner of a video. But a static logo watermark serves a different purpose than visible dynamic watermarks or invisible forensic watermarks. Learn how to add watermarks and when to use each type in your business.
6 MIN TO READ Video can be an extremely useful tool for growing audiences, building brand awareness, and driving sales. The best way to highlight your content and maximize the impact of your videos is with an optimized video landing page. In this post, we’ll go over everything you need to know about video landing pages. We’ll cover what they are, who should use…
4 MIN TO READ Creating a video series can be an excellent way to raise engagement with your website, reach new audiences, and capture leads, especially if you’ve never done one before. In fact, a lot of the most influential video brand marketing is through video series, and this isn’t surprising when you think about what a series actually is. Since it’s a brand…
