Hivemind, a cooperatively-owned construction and fabrication company in West Philadelphia, brings together artists and craftspeople to deliver high-end, design-driven, and sustainable projects for residential, commercial, and institutional clients. Through comprehensive project management and partnerships with local architects, they guide clients from initial design through completion, while maintaining their reputation for exceptional craftsmanship and a transparent, client-centered process built on mutual respect and collective stewardship. They got in touch with us to revamp both their website and their branding.
Logo Development Process
Although they felt okay with their current logo, they wanted an upgrade and had a few failed attempts with other designers. After we provided initial concepts, they decided to step away from the process until they knew, as a collective, what they wanted. They brought back a few ideas that we combined to develop a strong brand identity. Not only is the H and M of Hivemind visible in the whitespace, but the single triangle creates a break in the square pattern, representing the alternative way that they do business and the outstanding quality of their work. The color palette was thoughtfully curated to feel simultaneously retro and modern, attracting more ideal clients to their work.
Website Design & Development
Hivemind had a clear vision of what they wanted for their new site from the start of the project. So once the initial branding was finalized, we continued to expand and strengthen the new identity as we designed the site, bringing in additional components that both reflected the logo and also brought their vision to life.
The website design employs a minimalist architecture that mirrors Hivemind’s approach to sustainable construction – clean, thoughtful, and built to last. We implemented a grid-based layout that subtly echoes their logo design, with strategic triangle motifs creating visual interest while maintaining brand cohesion. Understanding that Hivemind’s craftsmanship speaks volumes about their capabilities, we designed an immersive project portfolio with large-format photography and minimal text interruption, allowing visitors to fully appreciate the quality of their finished projects.
The site’s color palette extends the brand’s retro-modern aesthetic, using primary brand colors strategically while incorporating complementary neutral tones that allow the photography to remain the focal point. Special attention was given to the About Us section to communicate Hivemind’s unique cooperative structure and company values that differentiate them from traditional construction companies. The responsive design ensures flawless performance across all devices, while a streamlined content management system empowers their collective to easily manage their digital presence without specialized technical knowledge.
Results
The new site is minimal, intuitive, and allows their stunning work to speak for itself, while the branding provides them with a distinctive personality that clients will remember for a long time. The digital experience now properly reflects Hivemind’s exceptional craftsmanship and cooperative values, resulting in increased engagement and inquiries from their ideal client base – those seeking high-quality, design-forward construction with sustainable practices.
