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If you’re a local business or nonprofit who hasn’t touched your Google Business Profile in a while (or ever), you might be invisible to the people searching for you right now. Think about the last time you needed a plumber, a dentist, or a good lunch spot. Chances are you pulled out your phone and […]
If your organization has relied on blog traffic to reach new people, you’ve probably noticed the numbers dropping. It’s not your imagination—and it’s not your fault. A recent study by marketing agency Seer Interactive confirms what many of us have suspected: organic click-through rates dropped 61% for queries with AI Overviews, while paid CTRs fell […]
A client recently experienced a scam I hadn’t encountered before, and it cost one of their new employees thousands of dollars. Here’s how it worked: Two employees started at the company. Within days, both received emails that appeared to be from the business owner asking for sensitive information. One employee, still learning the ropes and […]
Most of the internet sucks. Clutter, clickbait, and heaps of garbage content. Websites too often serve the site owner rather than us, the users. They insult us by using tired manipulative tricks in a weak attempt to override our actual interests. Manifesto
Google Analytics 4 can feel like learning a new language. Here are the most important terms you’ll encounter, explained in plain English. Users & Audience Active Users People who visited your site during a specific time period. This is now the default user metric in GA4. If someone visits your site on Monday and again […]
Meta data helps search engines understand your content and influences how your pages appear in search results. Here’s how to optimize your pages and posts using RankMath or Yoast SEO. What is Meta Data? When someone searches Google, they see three main things for each result: Meta Title – The blue clickable headline Meta Description […]
Routine support requests are straightforward—update some content, swap out an image, change a link. But what about when you’re revamping multiple pages, reorganizing content, or tackling a larger redesign? These projects need more upfront planning to run smoothly. Here’s how to set yourself up for success. Assign a point person (or define clear roles) If […]
You’ve got a care plan with us, which means you can reach out whenever you need help with your site. Here’s how to make the most of your monthly support time and get faster, more accurate responses. Email [email protected] This is the fastest way to reach us. The whole team monitors this inbox, so you’ll […]
A simple guide to understanding common website terminology. Website Basics Website A collection of pages and content accessible through the internet. Think of it like a digital storefront or brochure that people can visit 24/7. How Websites Work When you type a web address into your browser: Your browser sends a request to a server […]
It’s time to redesign your nonprofit’s website, but you don’t know where to start. Here’s my best advice for planning and executing a project that saves you money, avoids common pitfalls, and results in a website you love.
Support Credits are the currency of our care plans, allowing you to access our expertise and services in a simple, predictable way. Each credit represents a unit of professional service that can be used for website updates, content changes, technical assistance, and strategic guidance.
In our work, we’re constantly needing to send and receive passwords within our team and with our clients. Many people just drop the username and password right into the body of an email, but we strongly recommend against this practice for any important accounts. Why? Emails can be intercepted, forwarded, or stored indefinitely, potentially exposing […]
We’re in the midst of a seismic shift in society due to the widespread availability of AI, specifically large language models (LLMs) like ChatGPT, Claude, Gemini, and others. No matter how much attention AI has received recently, I don’t think most people are fully appreciating the magnitude of impact these technologies will have on society […]
I got a call from a client the other day. He got a couple of bad reviews on Google from people he’d never worked with and asked what to do about the situation. Here’s the advice I gave him, which I’m including here as I’m sure he’s not the only one who’s faced this issue: […]
Many of our awesome clients have been asking about website accessibility recently. Accessibility is now a mainstream essential in any website, and more people want to ensure that their website is accessible for all. At Spacious, we love where this is going. But many people still don’t quite understand what accessibility is. They know they […]
It’s that time of year! Time to set yourself up for success by making sure you start with a solid foundation. January is when we recommend an annual audit—including your password management and other accounts, such as hosting and domains—for all of our clients, both nonprofits and small businesses. However, this can be done at […]
This year, use your year-end giving campaign to tell a story that connects with your audience and makes them feel important. Try stepping outside the box, being bold, and closing this year’s fundraising out with a splash.
We want to make sure our Care Plan clients have the tools to be successful with their websites. That’s why we’ve gone through the process of optimizing all of our Care Plan clients’ websites to ensure they load as fast as possible. Why it matters: A faster website delivers a better user experience. No one […]
On a website, content is king. Good content is clear, concise, and conversational, leading the user through a compelling narrative. In web design, typography, colors, and images prime the user’s emotional expectations for the content. You can’t design your way out of mediocre content. Whether you’re building a new website or looking to improve your […]
Before you even have a website design, you’ll need a domain. This is the gateway to your site–the first thing a visitor sees before your page even loads. It’s important! I get a handful of questions on domain best practices when working with clients and potential clients after I ask them about their domain – […]
Social proof is the “I’ll have what he’s having” of marketing. When people are talking about your organization outside of your marketing, unsolicited–be it with friends, with family, or on social media–these are all forms of social proof. Social proof is also the most important form of marketing while also being the most difficult to […]
Excellent customer service, trustworthiness, and quality products/services are NOT differentiators. They’re expected. They’re the bare minimum. If you’re an architect, your drawings should be detailed. An accountant? Let me guess: you’re good with numbers. If you’re a restaurant, we can assume the food tastes good. A digital marketer? I assume you’ll get me “results,” as […]
Getting effective feedback is the key to a successful project. Whether it’s a client, boss, employees, etc. a good feedback process makes a project stronger. When done poorly, however, it can unravel into a never-ending nightmare. A solid feedback process is more than just sending a draft and saying “Let me know if you have […]
This April marked five years since I left my last “real job” at a nonprofit and dove full-time into starting a business. I had just spent about a year self-learning code and basic design in my free time. I felt far from ready but realized I’d never get things off the ground while working full-time […]