Small Business
If you’re a local business or nonprofit who hasn’t touched your Google Business Profile in a while (or ever), you might be invisible to the people searching for you right now. Think about the last time you needed a plumber, a dentist, or a good lunch spot. Chances are you pulled out your phone and […]
If your organization has relied on blog traffic to reach new people, you’ve probably noticed the numbers dropping. It’s not your imagination—and it’s not your fault. A recent study by marketing agency Seer Interactive confirms what many of us have suspected: organic click-through rates dropped 61% for queries with AI Overviews, while paid CTRs fell […]
A client recently experienced a scam I hadn’t encountered before, and it cost one of their new employees thousands of dollars. Here’s how it worked: Two employees started at the company. Within days, both received emails that appeared to be from the business owner asking for sensitive information. One employee, still learning the ropes and […]
If you’re starting a nonprofit or small business, you’ve probably considered Squarespace, Wix, or Canva for your website and graphics. And honestly? That might be exactly the right choice for you right now. These tools have democratized design in a way that’s genuinely exciting. Someone with zero technical skills can create a clean, professional-looking website […]
“Can you make the logo bigger?” If you work in web design, you’ve heard this request. Multiple times. Probably on every project. And while it’s understandable—your logo represents your organization and you’re proud of it—making it larger almost never improves your website. Here’s why. Your logo is a landmark, not a landmark attraction Think about […]
This is a boring post. But boring is better than a nightmare. And ensuring that your organization has access to these 6 key accounts will prevent you from a nightmare scenario for your business or nonprofit.
I’m tired of visiting websites that disrespect my intelligence and disregard my needs as a user. There’s plenty of talk in the web design space about increasing conversions, improving SEO, and impressing users with stunning designs. But as I traverse the web as a user myself, it’s clear that my needs are not a high […]
In our work, we’re constantly needing to send and receive passwords within our team and with our clients. Many people just drop the username and password right into the body of an email, but we strongly recommend against this practice for any important accounts. Why? Emails can be intercepted, forwarded, or stored indefinitely, potentially exposing […]
We’re in the midst of a seismic shift in society due to the widespread availability of AI, specifically large language models (LLMs) like ChatGPT, Claude, Gemini, and others. No matter how much attention AI has received recently, I don’t think most people are fully appreciating the magnitude of impact these technologies will have on society […]
I got a call from a client the other day. He got a couple of bad reviews on Google from people he’d never worked with and asked what to do about the situation. Here’s the advice I gave him, which I’m including here as I’m sure he’s not the only one who’s faced this issue: […]
Many of our awesome clients have been asking about website accessibility recently. Accessibility is now a mainstream essential in any website, and more people want to ensure that their website is accessible for all. At Spacious, we love where this is going. But many people still don’t quite understand what accessibility is. They know they […]
AI is poised to reshape our lives and society over the next few years, in magnitude only rivaled by the introduction of the internet, smartphones, and social media. The implications are massive and far-reaching. It’ll change the way we interact with the internet and will dramatically shrink the kinds of jobs and tasks that “can […]
Reposted Feb 10, 2023 The best part of having a mission-driven business or nonprofit is making a real difference and reaping the “feel-good” feelings of supporting something greater than yourself. That is exactly why we work primarily with nonprofits and mission-driven businesses–we also like this feeling. We can’t get enough of it. You can use […]
I used to dread maintenance. Whether cleaning the house or updating client sites, it lacked the gratification and excitement of new projects, big purchases, etc. Routine tasks are predictable and lack the promise of an exciting new future that’s better than the present. Newness is alluring. The excitement that drives me into new projects is […]
It’s that time of year! Time to set yourself up for success by making sure you start with a solid foundation. January is when we recommend an annual audit—including your password management and other accounts, such as hosting and domains—for all of our clients, both nonprofits and small businesses. However, this can be done at […]
On a website, content is king. Good content is clear, concise, and conversational, leading the user through a compelling narrative. In web design, typography, colors, and images prime the user’s emotional expectations for the content. You can’t design your way out of mediocre content. Whether you’re building a new website or looking to improve your […]
Before you even have a website design, you’ll need a domain. This is the gateway to your site–the first thing a visitor sees before your page even loads. It’s important! I get a handful of questions on domain best practices when working with clients and potential clients after I ask them about their domain – […]
When planning your website, the best place to start is a bit counter-intuitive: zoomed out. Focusing on the bigger picture first–deciding who the website is for, what it should achieve, and what your competitors are doing–makes it easier to align any changes you might make with the most important big-picture ideas and goals of your […]
Planning your new website project can be intimidating. There are so many different directions you can take it. Do you want to be bold and flashy, or do you want to be refined and minimalist? Do you want something trendy or timeless? Most importantly, how do you plan a website that will define your brand […]
Instead of seeing your business and the marketplace as one of scarcity and competition, bring a mindset of abundance. Focus on maximizing the value you offer to clients and other business owners, rather than focusing on what you can get from them.
Social proof is the “I’ll have what he’s having” of marketing. When people are talking about your organization outside of your marketing, unsolicited–be it with friends, with family, or on social media–these are all forms of social proof. Social proof is also the most important form of marketing while also being the most difficult to […]
Do you want more engagement from your audience? Talk to them! Obviously, you cannot talk with every single person individually. Much like you, we’re busy. But you can effectively communicate with them through your blog. By keeping a regular blog–whether you post once a month or once a week–you can keep in regular contact with […]
Excellent customer service, trustworthiness, and quality products/services are NOT differentiators. They’re expected. They’re the bare minimum. If you’re an architect, your drawings should be detailed. An accountant? Let me guess: you’re good with numbers. If you’re a restaurant, we can assume the food tastes good. A digital marketer? I assume you’ll get me “results,” as […]
You’ll consume hundreds of pieces of micro-content today, and you’ll forget about 98% of it by tomorrow. What’ll stick? The compelling stories, the conversations, interactions, text, photos, and videos that fit into a storyline that resonates with your life in some way. As an organization or business, your marketing is going to waste if you […]