We help founders, funders and idea-led teams define their direction and bring it to life — with clarity, care and creativity.

how we work

At Soul, high-end design meets grounded strategy. Our clients come for clarity and momentum — and stay for the trust and partnership

01. STRATEGY

We build from a clear foundation — whether you’re starting fresh or evolving to stay ahead.
Every brand needs direction before it takes shape.

02. CREATIVE

We distil your thinking, define your story and design a brand that feels as good as it looks.

03. EXECUTION

From packaging to websites, we apply your brand with clarity and consistency — building cohesive, high-impact experiences.

WE WORK WITH

We partner with people who care deeply about what they’re building — from bold new ventures to evolving established brands.


Whether you’re a founder, a team, or a future-facing organisation, our clients come to us with a vision — and trust us to help bring it to life with purpose and precision.

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THE FOUNDERS

LEAH PROCKO
CREATIVE DIRECTOR

Leah is an internationally awarded creative with over 20 years’ experience in creating and building brands.


She’s led creative for studios in Sydney and Melbourne, and worked with clients from local startups to global retailers.


Her approach blends strategic insight with a distinct sense of play through colour and language — always aiming to express a brand’s vision with clarity and care.

EMAIL
LINKEDIN

CHARLES STEWART
STRATEGIC & DIGITAL DIRECTOR

Charles brings over a decade of experience helping businesses and organisations develop impactful brands. He works across brand strategy, digital and systems thinking for a wide range of industries — including B2C, B2B, Financial, Government and Not-for-Profit.


At Soul Studio, he partners with clients to develop cohesive brand ecosystems and effective communication across all touchpoints — physical and digital.

EMAIL
LINKEDIN

THE TEAM

Have a project in mind?
Start the conversation with us.

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