This Mother’s Day, we partnered with Bare Mum on a campaign that celebrated the spectrum of motherhood. We shaped the strategy, concept and creative direction across a full website takeover, photoshoot, and artist collaboration with Narjia Brownlie, whose evocative, feminine artwork became the heart of the campaign — that extended across socials, email, a website takeover, packaging, a limited-edition tote… the whole lot. A love letter to mothers — meeting her in the season she’s in. Always a little bittersweet to see it wrap, but so proud to have been part of something so special.

Our client Bare Mum launches their postpartum skincare discovery set ahead of the festive season, making thoughtful gifting for new mums easier. We had the pleasure of creating the packaging and launch communications with the team