The Pricing Firm That Stays to Run It

Software Pricing Partners designs and implements pricing architecture for B2B software companies — and stays embedded through LevelSetter to compound the capability over time.

Built from the operator’s seat, not the consulting bench.

SPP’s leadership ran B2B software companies before advising them. Every engagement draws on direct experience with licensing architecture, deal desk governance, and the transaction data that reveals what actually drives revenue — not what surveys suggest.

The methodology was built on real implementations: pricing architectures that survived PE due diligence, editions that scaled with enterprise sales teams, and value metrics that held through acquisition.

$481B+ in B2B software new business and renewal transactions observed A proprietary library of what B2B software actually closes at — transaction patterns, competitor price points, and the pricing architectures that hold (and the ones that don’t).

400+

Client Engagements

51+

Documented Exit Events

$134.9B

Total Exit Value

40+

Industries Served

Our clients have been acquired by

“We were stalled out at $22M in ARR. Then we engaged with SPP and were north of $180M not long thereafter. I attribute a lot of that success to SPP helping us get our pricing strategy right.”

Jeff Adams — Former CRO, BambooHR

Leadership

Every member of SPP’s leadership team has operated inside B2B software companies — not just advised them.

Chris Mele

CEO

CEO of a B2B software company recognized as an Intuit Top 10 Developer and Blue Diamond Award winner. Built pricing architectures across 400+ engagements. Ranked #1 on OpenView’s list of pricing experts. Ernst & Young alumnus.

Jordan Cannon

CPO

Former senior AWS architect at Mission Cloud. Owns product and engineering for LevelSetter — the platform that turns SPP’s $481B+ pattern library into real-time answers inside live deals.

Nikesh Parajuli

Head of Front-End & UX

Leads front-end engineering and user experience for LevelSetter. Builds the interfaces that turn SPP’s transaction analysis into clear, decision-ready views for pricing leaders and deal teams.

Blair Swogger

CFO

Former CFO of a SaaS company. Has served as CEO, COO, and CFO across software and consumer product companies. Owns SPP’s margin and deal-modeling practice — the financial pressure-test that tells clients whether a pricing move expands gross margin or erodes it.

Giancarlo Proenca

CIO

Leads competitive intelligence across SPP’s 40+ industry verticals. Owns the largest proprietary library of competitor street pricing and discount behavior in B2B software — what competitors actually close at, not what they publish.

Trusted by B2B software companies

How We Work

The scope adapts. The methodology doesn’t.

1. Define

Build the architecture from your data

Transaction analysis, customer conversations, competitive intelligence, and simulation — before anything changes.

2. Deploy

Implement alongside your team

Sales enablement on real deals, go-to-market rollout, discount governance, and CRM integration through LevelSetter.

3. Defend

Compound the capability every quarter

Strategic reviews, competitive response, and ongoing monitoring — so your team gets better at this, not more dependent on us.

See the full methodology →

We hire operators, not consultants.

Every person at SPP has run a function inside a software company — sales, product, finance, engineering, data. That operational experience is what makes the difference between a recommendation that sounds right and an architecture that actually holds under pressure.

If you’ve led pricing, packaging, or go-to-market at a B2B software company and want to do this work full time — we’re always interested in talking.

See open roles →

Frequently Asked Questions

What does Software Pricing Partners do?

SPP designs and implements pricing architecture for B2B software companies — licensing, packaging, and pricing — and stays embedded through LevelSetter to maintain and improve it over time. See our outcomes for documented results.

How is SPP different from large generalist consulting firms?

Large generalist firms advise on everything — strategy, operations, digital transformation, M&A, pricing — across every industry. Breadth has a cost: pricing is one of many practices, and B2B software pricing is a subspecialty of a subspecialty. SPP is a global firm that has mastered one thing: B2B software pricing architecture. 400+ engagements, the largest proprietary transaction dataset in the category, and operators who’ve run the function inside software companies — not advisors learning on your engagement. See how we compare.

How is SPP different from working with a solo pricing consultant?

Licensing, packaging, and pricing are three different disciplines — no solo practitioner masters all three. The good ones either specialize narrowly in one dimension or lean on pattern infrastructure like LevelSetter to carry the recall. SPP brings both: specialist operators in each, plus LevelSetter’s pattern library. The work is too pattern-dependent for one person’s lens.

Who is Chris Mele?

CEO of Software Pricing Partners. Former CEO of a B2B software company (Intuit Top 10 Developer, Blue Diamond Award). Ranked #1 on OpenView’s list of SaaS pricing experts. Business of Software speaker, a regular keynote at software company sales kickoffs, and featured on dozens of pricing and SaaS podcasts. Forbes Tech Council contributor with essays across business and software press. Early web pioneer at Ernst & Young, where he helped build the first credit card system on Netscape for Bank of America.

What industries does SPP serve?

SPP works exclusively in B2B software across 40+ industry verticals — from enterprise infrastructure and cybersecurity to vertical SaaS, AI/ML platforms, and PE-backed portfolio companies. See industry depth on the outcomes page.

Your pricing architecture should compound — not age on a shelf.

If your team is ready to build pricing that holds, let’s talk.

Talk to a Pricing Expert See Our Outcomes