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All Categories
  • All Categories
  • Announcements
  • Awards
  • Case Studies
  • Community
  • Design
  • General News
  • Marketing Team
  • Marketing Tips
  • Operations Team
  • Photo/ Video
  • Professional Development
  • Public Relations
  • Recruiting
  • Team
  • Uncategorized
Graphic with the title "GIANlife presents Why Strong Brands Win More Work in AEC & CRE" next to large "BRAND" text, highlighting business icons and the importance of brand positioning.
Marketing Tips

Why Strong Brands Win More Work in AEC & CRE

In AEC and commercial real estate, projects are often influenced long before contracts are signed. By the time a Request for Proposal reaches your inbox, decision-makers already have perceptions about which firms feel credible, capable, and worth the risk. Your ...
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A graphic with the text "GIANlife presents Why Strong Brands Win More Business," highlighting brand positioning, and the word "BRAND" adorned with colorful icons over a blue-green background.
Marketing Tips

Why Strong Brands Win More Business

The harsh truth is that buying decisions get made long before contracts are signed. By the time someone reaches out to you, they already have opinions about which businesses feel credible, capable, and worth the risk. Your pitch matters. Your ...
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A digital ad campaign promotion with the text "Be seen where it matters most" next to an illustrated computer screen displaying ads, marketing icons, and highlighting the power of strategic media buys.
Marketing TipsPublic Relations

How Strategic Media Buying Reaches Your Target Audience

How Strategic Media Buying Reaches Your Target Audience Most firms waste thousands on ads that never reach the people who make project decisions. Your competitor just secured a prime spot in the trade publication sitting on every developer’s desk—and you’re ...
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Three people stand on stage holding an award, with a sign behind them reading "Arizona's 2025 Most Admired Companies." A green banner highlights Small Giants as one of this year’s Most Admired Companies winners.
AwardsTeam

Small Giants Named One of Arizona’s Most Admired Companies of 2025 by AZ Big Media

We’re honored to share that Small Giants has been recognized as one of Arizona’s Most Admired Companies of 2025 by AZ Big Media. This recognition celebrates organizations that lead with innovation, integrity, and impact—values that have been at the heart ...
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A person types on a laptop with a virtual feedback icon overlay. Text reads: “Stop Guessing, Start Growing: The Strategic Value of Employee and Client Surveys in AEC and CRE.”.
Marketing TipsPublic Relations

Stop Guessing, Start Growing: The Strategic Value of Employee and Client Surveys

Employee turnover costs firms between 50% to 200% of a departing employee’s annual salary, while acquiring new clients costs five times more than retaining existing ones, according to a recent Gallup report. Yet many AEC/CRE firms still operate on assumptions ...
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A camera records a man speaking in a studio, with text overlay promoting a Video Marketing event for AEC/CRE firms titled "Maximizing ROI.
Marketing Tips

Maximizing ROI: The Value of Video Marketing for AEC/CRE Firms

In the competitive landscape that is the AEC/CRE industry, standing out requires more than impressive portfolios and technical expertise. Forward-thinking firms are discovering that video marketing is not only nice to have, but also a strategic investment that delivers measurable ...
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A person using a tablet with social media icons; text promotes being active on social media to build and maintain an online presence for AEC/CRE businesses and executives.
Marketing TipsPublic Relations

Why AEC/CRE Businesses and Executives Should Be Active on Social Media

In today’s digital landscape, the AEC/CRE industry is experiencing a fundamental shift. More than ever, it’s crucial for companies and professionals to not only have but maintain an active social media presence, particularly on LinkedIn. When potential clients evaluate hiring ...
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Trade show exhibit hall with modern displays and digital screens; text promotes an interview on maximizing presence at CRE & AEC trade shows with Design Manager Janette LeBauve.
Design

How to Maximize Your Presence at AEC/CRE Trade Shows

First impressions matter – and in the AEC/CRE industry, that couldn’t be truer. For many attendees, your trade show signage is the first introduction to your company. You want to grab their attention and give them a reason to stop ...
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Digital marketers analyze data and charts on oversized screens, emphasizing Targeted Outreach with the text “Targeted Outreach, Tangible Results: Digital Marketing That Delivers” displayed on a green gradient background.
Marketing Tips

Targeted Outreach, Tangible Results: Digital Marketing That Delivers

Why External E-Blasts are Vital   In the AEC and CRE industries, standing out is no easy task. These are highly competitive, relationship-driven markets where breaking into new accounts—or re-engaging with former clients—can be a significant challenge. Years may pass ...
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Sarah Schild

Content & Project Manager

Sarah is instrumental in content creation, strategy, and execution to reach clients’ overall marketing and business development goals. Additionally, she is responsible for managing the tasks of the digital content team, public relations efforts, media buys, as well as editorial calendar organization. She believes in Small Giants’ core value of “DELIVERY” passionately as it drives her to strive for excellent execution through an efficient process, high-quality standards, and a value-add mindset.

Sarah has been in the commercial real estate industry since 2014, starting as the Editor-in-Chief of Commercial Executive Magazine and holding positions in the real estate development and brokerage realms for international and national firms. Sarah earned her BA in Journalism and Mass Communication from The Walter Cronkite School at Arizona State University and her MBA from Grand Canyon University. She also holds an active real estate license for the state of Arizona.

Sarah’s industry-related fun fact is that she was the buyer representative for the house she and her husband currently reside in. When she’s not working, Sarah enjoys yoga, baking, reading, and hiking with her dog.