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Private Brand Strategy 🗝️
Why I Shut Down My Award-Winning Beauty Brand This Year
The Established Wrapped: A Subversive Act of Rest
Jan 1, 2025
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2025: The Year of the Beauty Brand Closure
The new playbook for 2026 and beyond
Jan 9
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CAREER STORY: the time I had to choose between bare feet and my future
real estate - my first humiliation ritual 🩴
Dec 22, 2025
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Forbes Is Running Out of Under 30's to Cover
Is this officially the end of founder theatrics?
Dec 4, 2025
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Emma Grede doesn't make cute sandwiches for her kids
💥 CYBER WEEK: $60/yearly until Dec. 5th, Lizzo's Substack, L'Oréal wants to capitalize off your scars
Nov 25, 2025
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I spoke in a British accent for a week (here's what happened)
Inside jobs + what else got my attention this week 🗞
Nov 14, 2025
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If SKIMS’ first beauty product is a lip oil I'll die 😭
The Diarrha SKIMS aftermath, Nyakio Grieco lawsuit dropped + more beauty news 🗞
Nov 7, 2025
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What everyone's missing about Diarrha's SKIMS move
The internet is mad and missing the multi-million dollar point
Nov 4, 2025
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How to Save a Failing Fashion Brand
The Victoria Beckham Playbook
Oct 16, 2025
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Collab City 🤝
AI goes shoppable, Gap x Sandy Liang, Crown Affair + a clean girl goes couture
Oct 8, 2025
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Stop Being So F*cking Humble
why i'm getting better at being a narcissist
Oct 2, 2025
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Ode to SKNMUSE
why did I start crying mid-writing this omg??
Sep 26, 2025
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My toxic habit is thinking my friends are sending me articles because I’m featured in them
The latest rundown 🗞
Sep 18, 2025
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I had a dream I went on a brand trip for Spirit Airlines
What have I missed?!!!?
Sep 8, 2025
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Slutty Founder
The girl you dream of meeting in the bathroom (for business advice).
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