as seen on | Ochuko Akpovbovbo | Substack

celebrity endorsements are a recession indicator.

+ fashion power moves; Goop Kitchen is coming to NYC; New York Magazine is relaunching its classifieds section...

Jan 14 • Ochuko Akpovbovbo

make condoms hot again

+ Drunk Elephant stages a comeback; Sporty & Rich speculation; and a bunch of other stuff...

Jan 12 • Ochuko Akpovbovbo

how does one build a legacy makeup brand in 2026?

+ a bunch of other stuff...

Jan 5 • Ochuko Akpovbovbo

maybe 2026 will be the year brands get substack right

I spoke with the best in the game

Dec 19, 2025 • Ochuko Akpovbovbo

pet care is beauty’s last frontier

+ a 2025 A24 scorecard

Dec 10, 2025 • Ochuko Akpovbovbo

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why everyone wants to be the internet's librarian

May 28, 2024 • Ochuko Akpovbovbo

the worst thing to be on substack is a substacker

Oct 7, 2024 • Ochuko Akpovbovbo

everybody wants to be Beyoncé, nobody wants to be Beyoncé

Sep 30, 2024 • Ochuko Akpovbovbo

it’s going to be a funemployed girl summer

May 9, 2025 • Ochuko Akpovbovbo

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