Privacy Policy

Simprosys Inc. and its affiliated entities ("Simprosys InfoMedia", "we", "our", or "us") provide advertising automation, feed management, audience targeting, and analytics integration solutions for eCommerce merchants operating primarily on Shopify and other platforms.

This Privacy Policy explains how we collect, use, process, store, and protect information when you use our applications, including integrations with third-party advertising and analytics platforms.

1. Scope of This Policy

This policy applies to:

• All Simprosys InfoMedia Shopify applications
• All Simprosys InfoMedia web applications
• All OAuth integrations
• All advertising platform integrations
• All related services and support

Including integrations with:

• Google Ads
• Google Merchant Center
• Google Analytics
• Google Maps
• Meta Business Manager
• Microsoft Advertising
• Pinterest Ads
• Shopify platform APIs

2. Information We Collect

2.1 Information You Provide

• Name
• Email address
• Store URL
• Business details
• Support communications
• Billing details (processed by third-party providers)

2.2 Platform Data via OAuth Authorization

When you authorize Simprosys InfoMedia through OAuth, we access only the scopes required to provide requested services.

A. Google Platform Data

• Campaign configuration
• Performance metrics
• Product feed data
• Merchant Center diagnostics
• Analytics reporting data
• Google Maps business listing data (if enabled)
• Account identifiers

We access only the minimum necessary data required to:

• Create and manage campaigns
• Sync product feeds
• Configure tracking
• Optimize performance
• Provide reporting

B. Meta (Facebook) Platform Data

• Ad accounts
• Campaign performance
• Pixel configuration
• Audience data (hashed where applicable)

C. Microsoft Advertising Data

• Campaign structure
• Conversion tracking
• Reporting metrics

D. Pinterest Ads Data

• Campaign configuration
• Conversion tags
• Reporting metrics

E. Shopify Platform Data

• Store information
• Product catalog
• Order data (for tracking and audience sync)
• Customer email (only when required for audience match features)

3. Google API Services Compliance (Limited Use)

Simprosys InfoMedia' use and transfer of information received from Google APIs complies with the Google API Services User Data Policy, including the Limited Use requirements.

• Use Google data only to provide user-facing features
• Do not sell Google user data
• Do not use Google data for independent advertising
• Do not use Google data for profiling unrelated to app functionality
• Do not transfer Google data to unauthorized third parties
• Restrict human access to Google data except for security, debugging, or user-approved support

4. Legal Basis for Processing (GDPR)

• Contractual necessity
• Legitimate interests
• Legal obligation
• Consent (where required)

5. California Privacy Rights (CCPA/CPRA)

• Know what personal information is collected
• Request deletion
• Correct inaccurate data
• Opt out of sale (we do not sell personal data)

We do not discriminate against users for exercising privacy rights.

6. How We Use Information

• Provide advertising automation services
• Manage product feeds
• Configure tracking
• Generate analytics reports
• Provide customer support
• Prevent fraud and enhance security
• Comply with legal obligations

7. Data Sharing

We may share data only with:

• Cloud hosting providers
• Infrastructure providers
• Payment processors
• Analytics providers
• Legal authorities when required

All subprocessors are contractually required to maintain appropriate data protection safeguards. We do not sell personal information.

8. Data Retention

• While the account is active
• As necessary to fulfill contractual obligations
• As required by law

Upon account deletion or OAuth revocation:

• Platform access immediately stops
• Data is deleted within a reasonable timeframe unless legally required otherwise

9. Revoking Platform Access

• Google Account → Security → Third-Party Apps
• Meta Business Settings
• Microsoft Advertising Account Settings
• Pinterest Business Settings

Revocation may disable related features.

10. International Data Transfers

• Standard Contractual Clauses
• Contractual data protection agreements

11. Data Security

• HTTPS encryption
• Encryption at rest where applicable
• Role-based access controls
• Access logging
• Security monitoring
• Periodic internal reviews

No method of transmission over the Internet is 100% secure.

12. Children’s Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect children's personal data.

13. Your Rights

• Access your personal data
• Correct inaccuracies
• Request deletion
• Restrict processing
• Object to processing
• Withdraw consent

To exercise your rights, contact:
Email: support@simprosys.com

14. Changes to This Policy

We may update this Privacy Policy periodically. The updated version will be indicated by the revised “Last Updated” date.

15. Contact Information

Simprosys InfoMedia
Email: support@simprosys.com
Website: simprosys.com