Your USA Affiliate Performance Team

Affiliate marketing is one of the most profitable forms of digital marketing because it pushes users further through the funnel and encourages conversion. Brands only pay out once a sale has been generated, which is why affiliate marketing is known for its exceptionally high ROI.

Affiliate marketing works by connecting brands to their target audience. This is achieved by linking the brand’s website to the online spaces where its customers are already present. Whether this is in an article in an online magazine, a social media post by an influencer, or the cashback area of a banking app, affiliate marketing drives valuable traffic to websites.

An affiliate marketing agency manages the setup and day to day running of your brand’s affiliate program. This includes managing partner relationships, affiliate recruitment, and channel optimisation.

Hiring an affiliate marketing agency provides the invaluable connections, tools and expertise needed to run affiliate programs. It’s also a cost effective solution due to the high resource needed to run an affiliate channel.

The term ‘affiliates’ refers to any website, app, company or person, such as influencers, which promotes another brand in exchange for a commission pay-out.

An affiliate program is a scheme that connects a brand to publishers. Once a publisher is signed up to the program, the brand will pay an affiliate commission for the sales that the publisher contributes to.

An affiliate network is a channel of companies that provide tracking, reporting and payment solutions for a brand’s affiliate partnerships. Silverbean are experts in a number of affiliate networks including Impact, Awin, Partnerize, Rakuten, Commission Factory and more.