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How Nik Bentel decides which absurd idea is worth building
Like, say, a brand-new bag made entirely of shipping straps.
21 hrs ago
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Shopify
5
1
VIRALIFY: Let me upgrade you
May shoppers sprang for revamped sheets, hair care products, and phone accessories
Jun 4
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Kristina Caracciolo
4
1
Why Fly By Jing won't make cheap chili crisp
Founder Jing Gao on preserving her product's integrity, even at Walmart scale
Jun 2
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Shopify
1
1
Off the record: They’re not like regular bandages. They’re cool bandages.
Can first aid be… fun? We texted with Benjie’s founders about their recently launched brand and the reality behind making everyday bandages feel a…
Jun 1
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Erin Upton
6
2
The launch calendar said 8 months, but Sabai took 18 (on purpose).
Phantila Phataraprasit shares why the extra time, iteration, and email threads paid off—and what she'd tell another founder weighing a collaborative…
May 29
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Shopify
1
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How to build a cult brand around cooking basics
Made In and Brightland turned cookware and olive oil into objects of obsession. Here’s what they learned about premium positioning, product expansion…
May 28
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Kristina Caracciolo
6
Trinity Mouzon Wofford thinks you need a lunch break
The author of the new cookbook, Eating at Home, on running a business minus all of the busy-ness
May 26
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Shopify
10
4
A landline for you, fiber for everyone, and a reminder that no niche is too niche
The biggest news in commerce from the company that powers your favorite brands
May 21
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Erin Upton
6
1
The $500 table designed for eating takeout on the couch
How Jamie McKillop is designing for customers' in-between moments—and sharing her own as a founder along the way.
May 14
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Shopify
13
2
The AI educator who sold $1M worth of landlines
How CatGPT used cutting-edge tech to build an analog phone company
May 12
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Kristina Caracciolo
4
VIRALIFY: Fascinators, fairways, and floaties dominated April
Derby hats flew off shelves, golfers upgraded their gear, and pools opened—spring’s biggest moments all hit at once.
May 7
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Kristina Caracciolo
2
How wine tasting informed this cult-fave pickleball paddle
CRBN Pickleball’s Garrett Gosselin on the unexpected edge that shaped his product, and why the right moment is an entrepreneurial myth
May 5
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Rachael Hensley
18
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