// You’re meant to thrive, not just survive
Does your work light you up or burn you out?
As a Certified MCode Coach, I help business leaders and their teams understand how they’re naturally wired to thrive so they can reshape their work around what energizes them and do the most fulfilling work of their lives… without burning out.
See what they’re saying about working with Shawn.
Shawn Hesketh
Certified MCode Coach and Head of Learning Strategy at MotivationCode.com
// The real cost of misalignment
How can you tell if you’re working against your natural wiring?
When your work requires you to constantly override your instincts and suppress how you would naturally operate, you become disconnected from what truly drives you. But that disconnect doesn’t stay contained to work. It shows up across your life…
Your health becomes the first casualty.
The chronic stress of wearing all the hats and forcing yourself into roles that drain you shows up as sleepless nights, constant anxiety, and a body that feels like it’s running on fumes. Rest doesn’t restore you because the problem isn’t fatigue — it’s fundamental misalignment.
Decision-making becomes overwhelming.
When you’re operating from exhaustion, even simple business decisions feel impossible. You second-guess everything, paralyzed by options that should be straightforward, because your depleted mental bandwidth can’t process what used to be easy choices.
Your best people start leaving you.
Talented team members don’t stick around to watch you burn out. They either follow your example and burn out themselves, or they find healthier environments where they can thrive. You’re left constantly rebuilding while trying to hold everything together.
Growth stalls because you’re the bottleneck.
You can’t delegate effectively because you don’t trust anyone else to care as much as you do. Every decision flows through you, every problem lands on your desk, and scaling becomes impossible without sacrificing what little sanity you have left.
The business you built feels more like a prison.
You can’t take time off because everything depends on you. You can’t pivot because you’re too deep in survival mode. The business that was supposed to be your vehicle to freedom has become the thing that owns every minute of your day.
Your relationships pay the hidden price.
Your loved ones get the leftovers — the exhausted, irritable version of you — while your business gets your prime energy. The people who matter most become casualties of success that was supposed to give you more freedom, not less.
Making matters worse, the longer you wait, the harder it becomes to dig out. Let’s start with a quick chat today.
// The benefits of true alignment
What happens when you start working with your natural wiring, instead of against it?
When you align your work with how you’re naturally motivated, the change goes far beyond merely avoiding burnout. Here’s what you’ll experience…
Your energy and enthusiasm returns.
You’ll experience a dramatic reduction in that bone-deep exhaustion within just 30 days of restructuring your work around your natural motivational patterns.
Decision-making becomes easy again.
You’ll stop second-guessing every choice and start making confident decisions about what to delegate, what to eliminate, and where to focus your time and energy.
Your business starts working for you.
You’ll create systems and processes that energize you instead of drain you, allowing you to scale without sacrificing your sanity or your relationships.
You remember why you became an entrepreneur.
You’ll reconnect with that original spark and passion that drove you to start your business in the first place, instead of feeling trapped by the monster you inadvertently created.
Your family gets the best version of you, instead of the leftovers.
When you’re no longer running on empty, you’ll have the emotional bandwidth to be fully present with the people who matter most — without feeling guilty about work.
Remember what it felt like to have a business that energized you instead of draining you? One that didn’t jeopardize your health, your relationships, or your freedom to grow without burning out?
Samar Owais
I came into the call knowing something in my business had shifted — I just didn’t have the language for it.
In one conversation, Shawn helped me uncover what actually drives me, why certain projects energize me while others drain me, and how to reframe my work to reflect the strategist I’ve become.
It felt less like a coaching call and more like having someone hold up a mirror and say, “You’re not crazy — you’re evolving.” I walked away with clarity, confidence, and a renewed sense of direction for both my brand and my offers.
Shawn has that rare ability to listen between the lines. He didn’t just reflect what I said — he sharpened it, named what I couldn’t, and connected the dots in a way that made everything click. His insights were spot-on, but what really stood out was the way he got me. It felt like being seen by someone who already knew where I was headed and could help me articulate it better than I could myself.”
Working with Shawn on my Motivation Code was like someone finally handed me the owner’s manual to my own brain.
As a storyteller by trade, I’m always digging for those deeper truths that connect and inspire people to action, but Shawn helped me turn that same curiosity inward in a way that was genuinely transformative.
What sets Shawn apart isn’t just his deep knowledge of the MCode framework; it’s his ability to guide you through your own “motivational landscape” with care and insight. He helps you peel back the layers to understand how these patterns have been shaping your work and life all along.
If you’re feeling stuck between what you’re good at and what actually energizes you, Shawn will not only help you identify that gap — he’ll give you practical ways to bridge it. Genuinely caring, down-to-earth, and incredibly insightful, Shawn is the guide you want when you’re ready to align your work with who you truly are.”
Jim Martin
Founder and CEO, Captivation Agency
Chris Lema
CEO of MotivationCode.com
As a Certified MCode Coach, Shawn really understands what makes people tick.
Shawn has been a great partner and trusted friend for more than 15 years, and I’ve seen firsthand the way he trains people to understand their motivation, helping them do better in their jobs and as leaders. His advice is always solid, strategic, and helpful.
What makes Shawn special is how he uses motivational science in real life. He doesn’t just talk about theories — he shows people how to use these ideas every day at work and home. He’s smart and asks questions that help me see things clearly when I’m stuck.
If you want someone who can help you understand why people do what they do, and use that knowledge to grow, Shawn Hesketh is the coach for you.”
// Getting started is easy
Three simple steps to realign your work with what lights you up
Change feels overwhelming when you’re already on the brink of burnout. I know, because I’ve been there.
That’s why I use a simple, three-step process that takes you from “I can’t keep doing this” to, “I love my work again!” without adding more to your already overflowing plate.
Let’s Talk About What’s Draining You
It all starts with a free 30-minute chat where we dig into what’s draining you most. No strings attached. Just an honest conversation about what’s draining you most. Whether you choose to continue or not, you’ll walk away with immediate clarity about what’s really behind your exhaustion. Cost: Zero
Learn Your Unique Motivation Code
I’ll invite you to take the powerful Motivation Code assessment to discover your one-of-a-kind motivational pattern. Unlike any personality or strengths assessment you’ve taken, your MCode report will show you what actually drives you to action, what “flow state” looks like for you, and how to use those insights for deep satisfaction at work and in your life. Cost: Zero (Normally $79)
Get Your Personalized Realignment Plan
During this 90-minute video chat, we’ll take a deep-dive into your MCode results, and identify specific ways to realign your work with your unique motivational profile.
You’ll finally know exactly why you’re struggling and what needs to change. You’ll leave this session with crystal-clear steps to reclaim your passion, your purpose, and your life.
You’ll learn how to tap into your strongest motivations any time you like. How to reframe or avoid activities that drain your energy. And how to show up at your best every day for the people who matter the most to you.
And it all starts with a free, 30-minute chat with someone who’s been right where you are. Let’s talk!
“Don’t ask yourself what the world needs. Ask yourself what makes you come alive and go do that, because what the world needs is people who have come alive.”
Howard Thurman
// It’s not just you
The Real Reason Smart Entrepreneurs Burn Out
And How to Fix It
You’re not burning out because you’re not smart enough or tough enough.
It’s not because you lack the grit or determination. You’re burning out because nobody ever taught you how to build a business that taps into the way you’re naturally wired. Instead, you’ve been forcing yourself into roles that drain your natural energy, because that’s what you were told entrepreneurs do.
But here’s what most business coaches won’t tell you… your skill doesn’t automatically translate to fulfilling work.
Strengths ≠ Motivation
The truth is, you have a lot of strengths. You can find yourself doing things that are squarely within your skillset, but still leave you feeling completely drained. I know because I’ve been there. And if I knew then what I know now, I could have skipped the horrible experience of burnout — not once, but twice in my career.
Thankfully, you don’t have to!
Together, we can discover how you’re naturally wired to thrive so you can show up at your best and do the most meaningful work of your life… without burning out.
Cookie-cutter, ‘one-size-fits-all’ programs don’t work.
In the past year, I’ve trained more than 50 MCode coaches. And I’ll tell you what I’ve told every one of them: cookie-cutter, one-size-fits-all coaching programs don’t work. Why?
Because you’re one of a kind! There’s no one else on the planet who is wired exactly like you. So why would you waste your time on a generic program that’s designed for people who aren’t motivated like you are? You don’t need more generic information. You need real transformation. Change that works for you.
Let’s uncover what makes you… you!
We’ll leverage more than 50 years of science and research to identify your unique motivational profile — the specific threads and patterns that have been present throughout your entire life and explain why some activities energize you while others completely exhaust you.
Then, armed with those personalized insights, we can systematically reshape your work around how you’re wired to thrive — not how others say you should operate.
The process is straightforward:
- We start with an honest conversation about what’s draining you.
- We’ll discover your unique motivational blueprint with the help of the MCode assessment.
- Finally, we’ll work together to create a plan to realign your work with your natural drivers so you can do more of what lights you up and less of what doesn’t.
If you continue working against your natural wiring, the cost will compound.
Because here’s the hard truth… if you keep going like you are, your health will continue to deteriorate, your relationships will suffer, and the success you’ve worked so hard for will become the very prison that traps you.
When you align your work with your Motivation Code, everything shifts.
You’ll wake up energized instead of dreading the day. Decisions will become clear and easy because you understand what fuels you versus what drains you. You’ll know what projects to work on and which ones to delegate or pass on altogether. And your business will grow because you’re operating from a place of natural strength rather than forced effort.
Best of all, your family and friends will get the best version of you instead of whatever’s left over after you’ve given everything to work that doesn’t fit.
It’s not a question of whether you can afford to invest in yourself and this process. The question is whether you can afford not to. Your health, your sanity, your relationships, and your future depend on getting this right.
Let’s work together to discover what truly energizes you — so you can reclaim your life and get back to doing meaningful work that truly lights you up!
Ready to do more of what lights you up and less of what burns you out?
Let’s talk about it.
It all begins with a free 30-minute chat. We’ll talk about what’s draining you most right now, and explore some practical ways to reshape your work around how you’re naturally wired to thrive. No cost to you. No strings attached. Just 30 minutes of much-needed clarity and encouragement. I’m in your corner!