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New York design agency Smakk has developed the branding for a new product line from kids’ food brand Little Spoon, looking to appeal to four-to-seven-year-olds as well as hinting at healthy ingredients on the packaging for parents.

Drawing on the nursery’s literary name and non-traditional learning models, the studio devised a new logotype based off an “experimental font”.

Designed by Robot Food the new direction looks to appeal to a new generation of drinkers who normally choose craft beer, while also recognising the traditions of a “well-loved brand”.