seoplus+ Digital Marketing Resources

Digital marketing is currently less about chasing trends and more about building structured, scalable systems. From AI adoption to multi-location growth strategies, brands that prioritize clarity, consistency, and measurable performance are pulling ahead. This month, we are spotlighting why AI is no longer optional for growth-stage tech brands, how multi-location businesses can scale without sacrificing ...

With buyers increasingly beginning their journey online, B&T MacFarlane wanted to better support a long, research-driven sales cycle in which buyers increasingly begin their journey online. To meet this shift, seoplus+ utilized video as a key opportunity to educate prospects, build trust, and keep the time commitment for talent and client, Jack, low. Download ...

Introduction In early 2025, the seoplus+ web team began exploring ways to improve how client-provided content was collected for website projects. Historically, this process relied on a lengthy Google Doc template that was difficult to create, overwhelming for clients to navigate, and prone to technical issues like browser crashes. To address these challenges, I launched ...

Summary Generative Engine Optimization (GEO) requires understanding the questions users ask in search engines and large language models. This guide provides a step-by-step framework to identify, validate, and refine high-value prompts using ChatGPT, Google Search Console, and SERP features such as predictive search (autocomplete) and People Also Ask (PAA). Introduction As search behaviour evolves, users ...