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Free SEO & PPC Tools That Deliver
The insights you need, from the source you trust. Powered by Semrush data covering 26 billion keywords and 43 trillion backlinks.
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SEO Checker & Site Audit
Run a complete technical SEO audit on any URL in under 60 seconds. Surface critical issues including broken links, page speed problems, and missing meta tags.
Keyword Intelligence
Research keyword opportunities, assess ranking difficulty, and track your positions across 140+ countries. Built on a database of 26 billion keywords.
Keyword Research Tool
Discover valuable keywords from the 26.6B terms people actually search for.
Keyword Generator
Find keyword ideas based on seed terms to guide your content strategy.
Keyword Difficulty Checker
Assess ranking difficulty & identify “low hanging fruit” targetable keywords.
Keyword Rank Checker
Monitor keyword rankings & your growth in the SERPs across 100+ geographies.
Ecommerce Keyword Tool
Find product-focused keywords that drive purchase intent and conversions.
Competitive Analysis
See what’s working for your competitors. Analyze their organic keywords, paid campaigns, and traffic sources to inform your own strategy.
Competitor Analysis Tool
Discover your competitors’ top keywords, backlinks, & traffic sources instantly.
AI Visibility Checker
See if AI recommends your brand when users search your category.
Google Ads Competitor Analysis
See competitors’ paid search strategies, ad copy, and estimated budgets.
Website Traffic Checker
Analyze website traffic patterns & performance metrics for any domain.
SEO Competitor Analysis
Analyze competitors’ organic strategies, rankings, and content gaps.
Rank Tracking
Track your search visibility and ranking movements over time. Monitor positions in Google, surface
new traffic opportunities, and measure campaign performance.
Website Rank Tracker
Track your website’s overall search
visibility and ranking trends over time.
Google Rank Checker
Check exactly where your pages rank in Google for any target keyword.
Reddit Traffic Finder
Find Reddit discussions driving traffic and identify engagement opportunities.
Site & Link Analysis
Analyze SERP features, evaluate domain authority, and review backlink profiles. Essential tools for
technical SEO and link building.
SERP Checker
Analyze any SERP to see ranking factors and what it takes to hit #1.
Backlink Research
Review any site’s backlink profile and
identify link-building opportunities.
Website Authority Checker
Check your site’s Authority Score to
understand your domain strength.
Search Engine Land Reader Exclusive
One Solution to Win Every Search
A unified SEO + AI Visibility toolkit to track, optimize, and win across Google search and AI platforms
Performance Calculators
Calculate the metrics that drive decisions. From CTR and CPC to ROAS and engagement rates, get
accurate numbers for your campaigns and reports.
CTR Calculator
Calculate Click-Through Rate for your campaigns.
CPV Calculator
Determine your Cost Per View for video ads.
CPC Calculator
Find your average Cost Per Click instantly.
WoW Calculator
Track week-over-week growth performance.
Master the Fundamentals
Don’t just use the tools. Master the strategy behind them with our comprehensive expert guides and
tutorials.
SEO ANALYTICS
SEO Reporting: Track, Prove & Improve Performance
Build reports that connect SEO efforts to revenue, win stakeholder buy-in, and demonstrate your impact on business goals.
Keyword Strategy
Search Intent in SEO: The Complete Guide
Learn the four types of search intent and how to create content that matches what users actually want to find.
COMPETITIVE SEO
How to Rank for High-Difficulty Keywords
Understand what makes keywords hard to rank for and how to win competitive SERPs with E-E-A-T, content depth, and smart link building.
CONTENT STRATEGY
Content Marketing Strategy: A Practical Guide
A nine-step guide to building a content plan tied to business goals that generates qualified leads and supports every funnel stage.
SEO FUNDAMENTALS
How to Rank Higher on Google in 2025
Learn the four types of search intent and how to create content that matches what users actually want to find.
LOCAL SEO
How to Find and Use Local Keywords
Learn how to discover local search terms and optimize your site and Google Business Profile to capture high-intent nearby customers.