The UN SDG Action Campaign is a special initiative of the UN Secretary-General, hosted by the Executive Office of the United Nations Development Programme (UNDP) and based in Bonn, Germany. The Campaign is mandated to engage, campaign and catalyze positive change towards the Sustainable Development Goals while advocating for rethinking, recalibrating and reimagining economies and societies so that they serve people and the planet.
In a world more interlinked than ever before, the future at stake is the one we share. It is no longer just about who will rise and who will fall. We will all rise or fall together. Our best hope is to pull together and work through common problems, across countries and issues and generations.
Together, we can reset the course of our world, away from exploitation and towards justice. Away from destroying the planet and towards safeguarding it. Our path forward is guided by the extraordinary diversity of our hopes and dreams. But it is also unified by the goals that inspire and benefit us all.
The UN SDG Action Campaign works with partners to bring a transformational change across our economies and societies, so that we can rise to the SDGs. Our goals. Our world.
Platz der Vereinten Nationen 1, 53113 Bonn, Germany
Led the “Stand Up, Take Action, End Poverty Now!” campaign which achieved the Guinness World Record in 2009 for the largest social mobilization, 173 million people, ever on a single issue.
Utilizing new technologies, including virtual and augmented reality as early as 2014, the Campaign shared SDG stories through innovative platforms like United Nations Virtual Reality, Humans of MY World, and collaborations with media influencers, aiming to amplify the voices of the vulnerable and inspire action through immersive storytelling.
Created and implemented the MY World citizen survey, which collected over 60 million data points from 10 million people in 200 countries and facilitated the “World We Want 2015” initiative to voice people’s future aspirations to world leaders. The results of these consultations contributed to shape the negotiations that led to the adoption of the Sustainable Development Goals (SDGs) and the 2030 Agenda for Sustainable Development.
Produced the “We the Peoples Hub” at the UN Headquarters in collaboration with UNICEF and in partnership with Facebook, as a dynamic space organized in the framework of the UN post-2015 Summit and the 70th General Assembly in New York, which featured interviews, events, a multi-media exhibition, participatory tools and data visualizations on citizen perception for a new global development agenda.
From 2017-2021, the UN SDG Action Campaign organized the SDG Global Festival of Action, a ground-breaking event that brought together over 10,000 participants from a wide range of constituencies the overall aim of inspiring action for the SDGs.
Designed the UN75 citizen survey in 52 languages, which gathered people’s hopes and fears for the “future they want” on the occasion of the UN’s 75th Anniversary. The survey collected more than 800,000 responses and generated 412 dialogue summaries.
Implemented successful global open-source campaigns including the Butterfly Effect, FliptheScript, and UNITE TO ACT campaigns, which generated global impact and where adapted and rolled out by partners including in Argentina to Bangladesh, Brazil, Nigeria, Japan, Sri Lanka.
Implemented successful global open-source campaigns including the Butterfly Effect, FliptheScript, and UNITE TO ACT campaigns, which generated global impact and where adapted and rolled out by partners including in Argentina to Bangladesh, Brazil, Nigeria, Japan, Sri Lanka.
Provided advocacy and communications support to multiple UN Agencies, including UNCTAD, UNDP, OHCRH, for some of their key initiatives and events, including the Sixth Intersessional Meeting on Human Rights and the 2030 Agenda in Geneva in January 2024.
Hosted the Civil Society Strategic and Networking Meeting at the UN in Bonn in March 2024, which provided a dialogue space for civil society, UN representatives and the Co-facilitators of the Summit of the Future to share views and agree on messages, priorities and strategies towards the Summit of the Future and beyond.
Collaborated with partners from the creative sector in 2023 to develop the UNITE TO ACT Digital Art Exhibit, which leveraged creativity to spotlight sustainable food systems, climate action, peace, and gender equality.
Organizes the inspiring UN SDG Action Awards which champions initiatives and committed individuals who are wielding the power of creativity and innovation to bring us closer to a more sustainable, equitable and peaceful world.
SDG Local Action, which is part of the UN SDG Action Campaign, works closely with cities and local governments to showcase how they are actively contributing to implement Agenda 2030, accelerating transformative action to achieve the Sustainable Development Goals for all, and everywhere.
In her role Ms. Ponti led several global initiatives including the #Turnitaround and #FlipTheScript campaigns that have mobilized over more than 350 million SDG actions in 190 countries and the UN SDG Action Awards that identifies and celebrates changemakers from across geographies and sectors. As a strong advocate for social and climate justice, Ms. Ponti believes in the power of creativity to lead positive change towards more inclusive, sustainable and peaceful societies.
Previously as one of the main architects of the UN Millennium Campaign, Ms. Ponti served as the Global Deputy Director and Regional Director for Europe for over a decade and was at the vanguard of innovative campaign initiatives, building multi-stakeholder coalitions, mobilizing resources and forging long-term partnerships between civil society organizations, local governments, parliamentarians, media, private sector and the UN. She also served as a Special Advisor on post-2015 during the final negotiations of the 2030 Agenda, along her roles at the UNICEF and UN Secretariat and Catapult – a girls and women’s right crowdfunding platform.
Xavier Longan serves as the Deputy Director of the United Nations SDG Action Campaign. He is a passionate campaigner and development practitioner with 18 years of experience in the United Nations. Xavier has a track record in international campaigning and advocacy, partnership-building, resource mobilization and project management. Prior to joining the Campaign, he worked as a Campaign Coordinator for Eurostep in Brussels, where he supported the efforts of the Global Call to Action against Poverty (GCAP) in Europe, and as a Researcher for Europe External Policy Advisors. Xavier is from Spain, loves modern history and is a staunch supporter of FC Barcelona (…even when they lose).
Brittany Kelly is a Project Management Specialist with the United Nations SDG Action Campaign, where she leads on the coordination of the UN SDG Action Awards. Prior to this role, she worked with migrant and refugee populations in her hometown and served with the Municipal Government of Nara City, Japan, under the JET Programme. Brittany holds a Bachelor of Arts (Hon.) in Social Sciences from the University of Victoria and a Master of Arts (Cum Laude) in Globalisation and Development Studies from Maastricht University. Originally from Canada, she is passionate about addressing inequalities in global and digital health governance. In her spare time, Brittany enjoys the creative arts, including drawing and painting.
Caroline Lenz serves as Operations Analyst for the United Nations SDG Action Campaign where she leads on Finance, Human Resources and Procurement- the “engine room” of the Campaign. She has over 10 years of experience in the United Nations system. Prior to joining the Campaign, she worked for the Deputy Executive Coordinator of the United Nations Volunteers Programme (UNV) and she has a finance background with UBS Bank. She holds a Master’s Degree (MA) in Intercultural Studies from Lüneburg University. In her free time she enjoys hiking, roadtrips and loves food. She has a passion for yoga and mindfullness. She is a native German and has worked abroad in USA and Australia before she came back to her native home country.
Marco Impagnatiello is a Junior Professional Officer (JPO) Partnerships Analyst with the United Nations SDG Action Campaign. Previously, he worked in different law firms and in a non-profit foundation in Rome, followed by a traineeship at the EU Commission in Brussels. He holds a Master’s Degree in Law (cum laude) at LUISS University in Rome and a Master of Arts (MA) at the College of Europe in Bruges, Belgium, where his thesis focused on the European Union’s cooperation with the United Nations on the Sustainable Development Goals (SDGs). His global vision gained through cross-cultural experiences in Belgium, Brazil, China, Germany, South Korea represents a key element of his commitment to the United Nations’ role worldwide.
Mohammed Mostafa is a Communications Analyst and Multimedia Producer for the United Nations SDG Action Campaign. He leads on social media and co-leads on youth partnerships. He previously worked as a Graphic Designer at UNHCR and volunteered for social causes, such as refugee, poverty, education and gender. Mohammed has experience in strategic international business consulting, marketing and sales, mindful leadership, inspirational coaching, research and Model UN. He has been professionally working in communications since 2019. His collaborative youth plan for SDG 6 and Pandemic Protection was passed by the UN General Assembly in 2021. He has been representing youth and children in various United Nations conferences since 2017. Mohammed is from Bangladesh/Qatar and is a photographer and cinematographer and has exhibited at Marriott Doha.
Olcay Tetik serves as the Policy and Partnerships Specialist at the United Nations SDG Action Campaign. She is a development practitioner with 10 years of experience in international policy development, strategic communications, and partnership management within multilateral settings. Previously she worked at the UNDP’s Sustainable Finance Hub and International Istanbul Private Sector Policy Center (IICPSD) where she actively contributed to high-level multilateral initiatives.
In her free time, she enjoys art, yoga and walks with her dog.
Samuele Cofano serves as Partnership Specialist for Italy for the United Nations SDG Action Campaign. He is an expert in the field of international cooperation and development with 15+ years of experience in institutional communications, partnership and governmental relations. He previously worked as external relations officer at the General Directorate for Development and Cooperation/Italian Ministry of Foreign Affairs and International Cooperation, as development expert at the Italian Cooperation Offices for Lebanon and Syria and as Diplomatic Advisor at the Embassy of Italy to Somalia, where he served as co-chair of the UN PSG group on inclusive politics. Samuele is a passionate Italian, he loves cinema, food and travels and he enjoys driving his beloved car around Italian old towns with old fashioned music playing in background.
Krisha Sia is a Creative Communications Specialist for the United Nations SDG Action Campaign. Krisha leads on branding, creative communications, and co-creating impactful advocacy campaigns. With a passion for creativity as a force for good, Krisha is a multifaceted creative, adept as a content creator, designer, and children’s book author. Prior to joining the Campaign, she was the Associate Art Director at Green Art Asia, served as the Founder of Pass It On and an Ambassador of the Philippine Cancer Society. She developed award-winning campaign strategies for FedEx JA and Bulgari x Domus Academy and was recognized as one of Cannes Lions 30 under 30, McKinsey’s Next Generation Women Leaders, and NET-A-PORTER’s Incredible Girls of the Future. Krisha is from the Philippines with roots in Hong Kong. She enjoys golf, going to the beach, and spending time with her golden retriever, Manny.
Jade Ok is a Digital Strategist and Information Systems Specialist at the United Nations SDG Action Campaign, where she leads digital strategy, technology, and IT initiatives. Prior to this role, she led digital projects at global tech companies across the telecommunications, digital agency, and gaming industries in the United States, Australia, and Korea. She holds a Master of Information Systems in AI for Business from Deakin University. With expertise in digital transformation, IT management, business analysis, and data, Jade is passionate about leveraging digital and AI technologies to drive positive changes in the world. Originally from Seoul, Korea, she enjoys the arts, reading, and spending time outdoors with her dog.