About Us

The UN SDG Action Campaign is a special initiative of the UN Secretary-General, hosted by the Executive Office of the United Nations Development Programme (UNDP) and based in Bonn, Germany. The Campaign is mandated to engage, campaign and catalyze positive change towards the Sustainable Development Goals while advocating for rethinking, recalibrating and reimagining economies and societies so that they serve people and the planet. 

UN SDG Action Campaign

The UN SDG Action Campaign was established in 2002 by the UN Secretary General Kofi Annan as the UN Millennium Campaign. The Campaign’s mandate was renewed in 2015 in support of the 2030 Agenda for Sustainable Development.

CAMPAIGN TRACK RECORD

VISION

In a world more interlinked than ever before, the future at stake is the one we share. It is no longer just about who will rise and who will fall. We will all rise or fall together. Our best hope is to pull together and work through common problems, across countries and issues and generations.

Together, we can reset the course of our world, away from exploitation and towards justice. Away from destroying the planet and towards safeguarding it. Our path forward is guided by the extraordinary diversity of our hopes and dreams. But it is also unified by the goals that inspire and benefit us all.

The UN SDG Action Campaign works with partners to bring a transformational change across our economies and societies, so that we can rise to the SDGs. Our goals. Our world.

UN SDG ACTION CAMPAIGN 2024 ANNUAL REPORT 

Download the UN SDG Action Campaign 2024 Annual Report

MEET OUR TEAM

The UN SDG Action Campaign is based on the UN Campus in Bonn, Germany

MARINA

PONTI

Global Director

XAVIER

Longan

Deputy Director

Brittany

Kelly

Project Management Specialist

Caroline

Lenz

Operations Analyst

Marco

Impagnatiello

Junior Professional Officer (JPO) Partnerships Analyst

Mohammed

Mostafa

Communications Analyst & Multimedia Producer

Olcay

Patrycja Tetik

Policy and Partnerships Specialist

Oskar

Schwarzkopf

Partnerships and Policy Analyst

Samuele

Cofano

Partnership Specialist

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Platz der Vereinten Nationen 1, 53113 Bonn, Germany

2026

© UN SDG ACTION CAMPAIGN

Stand Up, Take Action, End Poverty Now!

Led the “Stand Up, Take Action, End Poverty Now!” campaign which achieved the Guinness World Record in 2009 for the largest social mobilization, 173 million people, ever on a single issue.

largest social mobilization,

173 million people,

ever on a single issue.

virtual and augmented reality

Utilizing new technologies, including virtual and augmented reality as early as 2014, the Campaign shared SDG stories through innovative platforms like United Nations Virtual Reality, Humans of MY World, and collaborations with media influencers, aiming to amplify the voices of the vulnerable and inspire action through immersive storytelling.

Utilizing new technologies, including

virtual and augmented
reality

as early as 2014

MY World citizen survey

Created and implemented the MY World citizen survey, which collected over 60 million data points from 10 million people in 200 countries and facilitated the “World We Want 2015” initiative to voice people’s future aspirations to world leaders. The results of these consultations contributed to shape the negotiations that led to the adoption of the Sustainable Development Goals (SDGs) and the 2030 Agenda for Sustainable Development.

collected

over

60million

data points

from

10million

people in

200

countries

We the Peoples Hub

Produced the “We the Peoples Hub” at the UN Headquarters in collaboration with UNICEF and in partnership with Facebook, as a dynamic space organized in the framework of the UN post-2015 Summit and the 70th General Assembly in New York, which featured interviews, events, a multi-media exhibition, participatory tools and data visualizations on citizen perception for a new global development agenda.

a dynamic space

organized in the framework of the

UN post-2015 Summit

and the

70th General Assembly

SDG Global Festival of Action

From 2017-2021, the UN SDG Action Campaign organized the SDG Global Festival of Action, a ground-breaking event that brought together over 10,000 participants from a wide range of constituencies the overall aim of inspiring action for the SDGs.

a ground-breaking event

that brought together

over 10,000

participants from a wide range
of constituencies

Designed the UN75 citizen survey

Designed the UN75 citizen survey in 52 languages, which gathered people’s hopes and fears for the “future they want” on the occasion of the UN’s 75th Anniversary. The survey collected more than 800,000 responses and generated 412 dialogue summaries. 

collected more than

800,000

responses and generated

412

dialogue summaries

open-source campaigns

Implemented successful global open-source campaigns including the Butterfly Effect, FliptheScript, and UNITE TO ACT campaigns, which generated global impact and where adapted and rolled out by partners including in Argentina to Bangladesh, Brazil, Nigeria, Japan, Sri Lanka.

generated

global impact

and were adapted
and rolled out by

partners

Global Week for Act4SDGs

Implemented successful global open-source campaigns including the Butterfly Effect, FliptheScript, and UNITE TO ACT campaigns, which generated global impact and where adapted and rolled out by partners including in Argentina to Bangladesh, Brazil, Nigeria, Japan, Sri Lanka.

over 1,000

partners mobilized more than

156 million

SDG actions around the world

advocacy and communications support to multiple UN Agencies

Provided advocacy and communications support to multiple UN Agencies, including UNCTAD, UNDP, OHCRH, for some of their key initiatives and events, including the Sixth Intersessional Meeting on Human Rights and the 2030 Agenda in Geneva in January 2024.

Civil Society Strategic and Networking Meeting

Hosted the Civil Society Strategic and Networking Meeting at the UN in Bonn in March 2024, which provided a dialogue space for civil society, UN representatives and the Co-facilitators of the Summit of the Future to share views and agree on messages, priorities and strategies towards the Summit of the Future and beyond.

provided a

dialogue space

for civil society, UN representatives and the Co-facilitators of the Summit of the Future

UNITE TO ACT Digital Art Exhibit

Collaborated with partners from the creative sector in 2023 to develop the UNITE TO ACT Digital Art Exhibit, which leveraged creativity to spotlight sustainable food systems, climate action, peace, and gender equality.

leveraged creativity

to spotlight sustainable food systems climate action, peace, and gender equality

UN SDG Action Awards

Organizes the inspiring UN SDG Action Awards which champions initiatives and committed individuals who are wielding the power of creativity and innovation to bring us closer to a more sustainable, equitable and peaceful world.

SDG LOCAL ACTION

SDG Local Action, which is part of the UN SDG Action Campaign, works closely with cities and local governments to showcase how they are actively contributing to implement Agenda 2030, accelerating transformative action to achieve the Sustainable Development Goals for all, and everywhere.

Marina

Ponti

Global Director

In her role Ms. Ponti led several global initiatives including the #Turnitaround and #FlipTheScript campaigns that have mobilized over more than 350 million SDG actions in 190 countries and the UN SDG Action Awards that identifies and celebrates changemakers from across geographies and sectors. As a strong advocate for social and climate justice, Ms. Ponti believes in the power of creativity to lead positive change towards more inclusive, sustainable and peaceful societies.  

Previously as one of the main architects of the UN Millennium Campaign, Ms. Ponti served as the Global Deputy Director and Regional Director for Europe for over a decade and was at the vanguard of innovative campaign initiatives, building multi-stakeholder coalitions, mobilizing resources and forging long-term partnerships between civil society organizations, local governments, parliamentarians, media, private sector and the UN. She also served as a Special Advisor on post-2015 during the final negotiations of the 2030 Agenda, along her roles at the UNICEF and UN Secretariat and Catapult – a girls and women’s right crowdfunding platform.  

Xavier

Longan

Deputy Director

Xavier Longan serves as the Deputy Director of the United Nations SDG Action Campaign. He is a passionate campaigner and development practitioner with 18 years of experience in the United Nations. Xavier has a track record in international campaigning and advocacy, partnership-building, resource mobilization and project management. Prior to joining the Campaign, he worked as a Campaign Coordinator for Eurostep in Brussels, where he supported the efforts of the Global Call to Action against Poverty (GCAP) in Europe, and as a Researcher for Europe External Policy Advisors. Xavier is from Spain, loves modern history and is a staunch supporter of FC Barcelona (…even when they lose).

Brittany

Kelly

Project Management Specialist

Brittany Kelly is a Project Management Specialist with the United Nations SDG Action Campaign, where she leads on the coordination of the UN SDG Action Awards. Prior to this role, she worked with migrant and refugee populations in her hometown and served with the Municipal Government of Nara City, Japan, under the JET Programme. Brittany holds a Bachelor of Arts (Hon.) in Social Sciences from the University of Victoria and a Master of Arts (Cum Laude) in Globalisation and Development Studies from Maastricht University. Originally from Canada, she is passionate about addressing inequalities in global and digital health governance. In her spare time, Brittany enjoys the creative arts, including drawing and painting.

Caroline

Lenz

Operations Analyst

Caroline Lenz serves as Operations Analyst for the United Nations SDG Action Campaign where she leads on Finance, Human Resources and Procurement- the “engine room” of the Campaign. She has over 10 years of experience in the United Nations system. Prior to joining the Campaign, she worked for the Deputy Executive Coordinator of the United Nations Volunteers Programme (UNV) and she has a finance background with UBS Bank. She holds a Master’s Degree (MA) in Intercultural Studies from Lüneburg University. In her free time she enjoys hiking, roadtrips and loves food. She has a passion for yoga and mindfullness. She is a native German and has worked abroad in USA and Australia before she came back to her native home country.

Marco

Impagnatiello 

Junior Professional Officer (JPO) Partnerships Analyst

Marco Impagnatiello is a Junior Professional Officer (JPO) Partnerships Analyst with the United Nations SDG Action Campaign. Previously, he worked in different law firms and in a non-profit foundation in Rome, followed by a traineeship at the EU Commission in Brussels. He holds a Master’s Degree in Law (cum laude) at LUISS University in Rome and a Master of Arts (MA) at the College of Europe in Bruges, Belgium, where his thesis focused on the European Union’s cooperation with the United Nations on the Sustainable Development Goals (SDGs). His global vision gained through cross-cultural experiences in Belgium, Brazil, China, Germany, South Korea represents a key element of his commitment to the United Nations’ role worldwide.

Mohammed

Mostafa

Communications Analyst & Multimedia Producer

Mohammed Mostafa is a Communications Analyst and Multimedia Producer for the United Nations SDG Action Campaign. He leads on social media and co-leads on youth partnerships. He previously worked as a Graphic Designer at UNHCR and volunteered for social causes, such as refugee, poverty, education and gender. Mohammed has experience in strategic international business consulting, marketing and sales, mindful leadership, inspirational coaching, research and Model UN. He has been professionally working in communications since 2019. His collaborative youth plan for SDG 6 and Pandemic Protection was passed by the UN General Assembly in 2021. He has been representing youth and children in various United Nations conferences since 2017. Mohammed is from Bangladesh/Qatar and is a photographer and cinematographer and has exhibited at Marriott Doha.

Olcay

Patrycja Tetik

Policy and Partnerships Specialist

Olcay Tetik serves as the Policy and Partnerships Specialist at the United Nations SDG Action Campaign. She is a development practitioner with 10 years of experience in international policy development, strategic communications, and partnership management within multilateral settings. Previously she worked at the UNDP’s Sustainable Finance Hub and International Istanbul Private Sector Policy Center (IICPSD) where she actively contributed to high-level multilateral initiatives.
In her free time, she enjoys art, yoga and walks with her dog.

Oskar

Schwarzkopf

Partnerships and Policy Analyst

Oskar Schwarzkopf is a Partnerships and Policy Analyst for the United Nations SDG Action Campaign with interdisciplinary experiences in multicultural contexts. He holds a Master of Science in Global Development from the University of Copenhagen and a Bachelor of Arts in Economics and International Studies from Illinois College in the US. Prior to joining the Campaign in 2023, Oskar gained practical exposure to the international development sector through internships at Hanns-Seidel-Stiftung India and the Danish consultancy firm Tana Copenhagen. Originally from Germany, he is a passionate about bringing different people together to jointly work for a better future. In his spare time, Oskar enjoys learning languages, music and singing, and traveling.

Samuele

Cofano

Partnership Specialist

Samuele Cofano serves as Partnership Specialist for Italy for the United Nations SDG Action Campaign. He is an expert in the field of international cooperation and development with 15+ years of experience in institutional communications, partnership and governmental relations. He previously worked as external relations officer at the General Directorate for Development and Cooperation/Italian Ministry of Foreign Affairs and International Cooperation, as development expert at the Italian Cooperation Offices for Lebanon and Syria and as Diplomatic Advisor at the Embassy of Italy to Somalia, where he served as co-chair of the UN PSG group on inclusive politics. Samuele is a passionate Italian, he loves cinema, food and travels and he enjoys driving his beloved car around Italian old towns with old fashioned music playing in background.

Diana

Lopez Caramazana

Advisor, Cities and Local Governments

Diana Lopez is an Advisor on cities and local government at UNDP. She works closely with the Campaign in keeping cities engaged with Agenda 2030 and showcasing their role in making the SDGs a reality at local level and for all. She worked in the UN for more than 20 years in various roles, including Head of local government Unit for UN-Habitat and working on local economic development projects for the ILO. She focusses on the role of local governments in the UN agendas, innovation in public services, urban management and planning, decentralization and local finance. She is a national of Spain and passionate about how local governments transform the lives of people.

Krisha

Sia

Creative Communications Specialist

Krisha Sia is a Creative Communications Specialist for the United Nations SDG Action Campaign. Krisha leads on branding, creative communications, and co-creating impactful advocacy campaigns. With a passion for creativity as a force for good, Krisha is a multifaceted creative, adept as a content creator, designer, and children’s book author. Prior to joining the Campaign, she was the Associate Art Director at Green Art Asia, served as the Founder of Pass It On and an Ambassador of the Philippine Cancer Society. She developed award-winning campaign strategies for FedEx JA and Bulgari x Domus Academy and was recognized as one of Cannes Lions 30 under 30, McKinsey’s Next Generation Women Leaders, and NET-A-PORTER’s Incredible Girls of the Future. Krisha is from the Philippines with roots in Hong Kong. She enjoys golf, going to the beach, and spending time with her golden retriever, Manny.

Jade

Ok

Digital Strategist

Jade Ok is a Digital Strategist and Information Systems Specialist at the United Nations SDG Action Campaign, where she leads digital strategy, technology, and IT initiatives. Prior to this role, she led digital projects at global tech companies across the telecommunications, digital agency, and gaming industries in the United States, Australia, and Korea. She holds a Master of Information Systems in AI for Business from Deakin University. With expertise in digital transformation, IT management, business analysis, and data, Jade is passionate about leveraging digital and AI technologies to drive positive changes in the world. Originally from Seoul, Korea, she enjoys the arts, reading, and spending time outdoors with her dog.

Christina

Ann Samson

Communications & Multimedia Specialist

Christina Samson is a Communications and Multimedia Specialist for the United Nations SDG Action Campaign with over 15 years of experience in creating impactful communications campaigns. She has expertise in strategic communications, campaign execution, live event management, branding, and partnerships. Christina has coordinated exhibits in over 18 cities globally, including high-level events at the UN General Assembly and UN Climate Conferences. Prior to joining the Campaign, Christina worked at DARA, a humanitarian research organization, and in marketing and public relations in California. She is Filipino-American from Los Angeles and has been living in Europe for over a decade. Christina holds a Master’s of Science degree (with Distinction) in Global Challenges from the University of Edinburgh. She is a passionate global citizen committed to bringing communities together through creativity, activism, gastronomy, travel and culture. She volunteers for refugee and human rights causes and founded the non-profit organization Madrid For Refugees.