A high-octane playbook where old-school wisdom meets the power of AI—packed with insights, deliverables, and real-world strategy for anyone determined to thrive in an era of seismic disruption.
The Guerrilla Guide for Entrepreneurs & The Rest of Us
by Joseph Gulesserian
Genre: Nonfiction Business, Entrepreneurial Self-Help
“A must read for those interested in the future of business and beyond.” – Amazon reviewer
We are all entrepreneurs, as we try to break away from the chains of normative expectations in this grand adventure we call life—where we strive to thrive, survive, find purpose, and make sense of all we can be.
The Guerrilla Guide for Entrepreneurs & The Rest of Us is an action-packed, high-octane playbook that delivers skills, insights, opportunities, and occasional wit. It takes the reader to a place where old-school grit and new-school AI reconcile! It is a place where Elon Musk meets Jack Ma and a Harvard MBA encounters the Streets.
You may be working in an organization, in management, a gig worker, running a business, or creating the next Nvidia. Either way, this book equips you with actionable know-how and skills that are nothing short of life-changing and saves the empowerment hype for the fictional section of the library.
Happy Hour is over, and the last patrons will be unceremoniously thrown out of the New Orleans bar to a street named Yesterday! Arguing with the future is like calling the cops to give out speeding tickets at the INDY 500. Scrolling for answers on TikTok or YouTube Shorts leads to a street called Empty.
The Guerrilla Guide for Entrepreneurs connects the past, confronts the present, and predicts the future before it happens.
It’s where glory meets tragedy—and it’s all here:
*Does innovation actually pay?
*Who are the 12 greatest entrepreneurs that changed civilization—and what can we learn from them?
*How to master the art and science of sales, negotiation, financing, and brand-building
*How to leverage AI for competitive advantage
*How will AI reshape the employment market
*Tales from the Streets…
*What will the future of Tomorrow look like?
In The Guerrilla Guide for Entrepreneurs, Gulesserian’s third book takes you through fascinating and indelible destinations filled with twists, turns, glory, and tragedy—culminating in a knowledge-packed read that delivers real, actionable results. With a blend of humour, insight, and sharp wit, he takes the gloves off for all 12 rounds and presents a truly unique perspective forged from his lifetime of entrepreneurial business and brand-building, along with his time as a business management professor.
This book not only enriches and charges the reader’s mind with hard-earned wisdom—it also stands as an essential reference for your personal library and a call to arms!
What readers are saying:
“If Michael Porter and Anthony Bourdain co-wrote a business book, it might look like this. The Guerrilla Guide for Entrepreneurs fuses sharp strategic frameworks with gritty real-life business lessons from the trenches. From learning curves to AI disruption, Gulesserian doesn’t just talk theory—he’s lived it.
Wit, insight, and humility pour through every chapter. The negotiation section alone should be required reading. And the “Tales from the Streets” offer the kind of context no MBA program dares touch. Highly recommended for anyone who wants their business knowledge with teeth.” – Amazon reviewer
“From AI to competitive strategy to opportunity, to the history of innovation — and especially the negotiation chapter — this book is simply worth its weight in gold. It’s the street-smart MBA you wish existed: bold, raw, yet refined — and full of moments that make you rethink the past, the present, and the future. There are plenty of feel-good and empowerment books, but this one actually delivers actionable skills, insight, and strategy — in a way that’s entertaining.” – Amazon reviewer
Joseph Gulesserian is a seasoned entrepreneur, brand strategist, and former business management professor who taught corporate finance, statistics and marketing at the post graduate level. With over 30 years of real-world experience he has launched companies, created consumer brands from scratch, and helped others grow theirs by uniquely blending street-smart strategy, business school training and hands on know-how.
He is also the author of the bold and prophetic The Practical MBA on Economics—a no-nonsense, eye-opening look at how the global economy really works, why fiat money is eroding your wealth, what you can do about it, while providing a looking glass into the future.
Known for blending humor, wit, irreverence, and actionable insight, Joe writes for entrepreneurs, career-minded professionals, and anyone ready to thrive in a world of seismic disruption.
He believes business is not just for boardrooms—it’s a survival skill. The Guerrilla Guide for Entrepreneurs is his call to arms.
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Mar 5
Kickoff at Silver Dagger Book Tours
Book Bites….with a side of coffee
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Karen J, Mossman – World of Stories
Mar 12
Book Reviews by the Reluctant Retiree
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WMC Book Corner – YouTube channel
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☼ A Place In The Spotlight ☼ with M.C.V. EGAN
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Books all things paranormal and romance
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Stormy Nights, Books and Blogging
Apr 5
A helpful and informative book, thanks for the chance.
This sounds like a good self help book.
this sounds like an interesting book, I might learn something new
This sounds like a great self-help book.
The cover looks really cool.
Sounds like a good book.
This looks and sounds like the perfect next read for me. I was pulled in by the cover art too as it looked to fit the genre that I am interested in and I needed a new book so it's perfect! I cannot wait to dive in!
If this is as helpful as indicted, it will probably became a reference book for several types of educational classes, since virtually everyone in every field is going to have to deal with AI in some way.
I am intrigued by what could be an era of seismic disruption
It looks like a good read.
This sounds like a very informative book on an important topic.
Sounds like a good book.
Sounds like a good book.
Hope it does well!
Nice cover
Do you have any advice for new writers?
awesome
Sounds like a book I would love to read.
Nonfiction Business, Entrepreneurial Self-Help - quite an interesting genre~
Thank you for the excerpt.
A furturistic looking book cover.
This sounds like a very informative and inspirational book.
Looks like a good read
Cool cover!! I love learning new things! A bit of wit is always great too.
This is a must read for me
I really like the colors you used on the book cover. Very futuristic!
I like the premise of this book.
I like the book details.
Sounds like it would be very informative for those interested in business.
Sounds like an interesting and informative book.
This sounds like an interesting book and I also like the cover.
I like the book details
The cover reminds me of something from the old TV series The Twilight Zone
Such a fascinating cover.
Looking forward to reading this book
This sounds like a great read
This sounds like a book that will keep me interested and reading for sure.
I need to read this. Thanks for the giveaway!
This sounds like an interesting read!
Sounds like a great book. I'm looking forward to reading it.
looks like a fun one.
I really like the practical, real-world approach you’re taking—this sounds like a helpful guide for anyone navigating today’s fast-changing business world.
This sounds like a helpful informative book to boost my business sense.
I have to be honest- I have my misgivings regarding AI, but I'll give it a read.
Looks like an interesting book!