The site I looked at this week is
www.vault49.com, which is a site about graphic design, artwork, and photography. To begin, the website navigation is pretty straightforward. The navigation bar is on top, which includes five sections: portfolio, info, contact, and then with a bit of separation and further to the right: shop and blog. On the left hand side, there is also a column that displays the links to the work related to what is selected on the navigation menu on top, so if you choose graphic you get all the options on the bottom but still on the left side column. This is pretty useful and easy to understand. However, there is a lot of work and links under the graphic section, yet there are only really small arrows at the bottom. Personally, it took me a lot of time to find them; to the point where I actually thought everything I saw was the only thing there was. There also does seem to be a hierarchy where “portfolio, info, and contact” seem to be the most important links to navigate the site. The link selections are indicated by a change in the color of the font, which in this case is white for the main navigation and pink for the sub navigation, so it is really clear and easy to tell what you are looking at on the top menu and on the bottom one.
The site color palette is dark but looks pretty well thought of, in my opinion. I like the dark grays and blacks and the combination with pink and white text. I think the whole site really matches the style of the work of the artist and that really helps give it all a unified feel.
The site has definitely a lot of pages to look at and to pay attention to. For every higher-level category, it has a lot of sub pages and things people can look at, which I actually think is a great thing if you are trying to show your work and sell it. The architecture of the site can be considered pretty flat. The menus on the left hand column appear and disappear only within that section, so you can pretty much access any page without further reloading of the whole site. The work appears on the right and there are different pages that scroll horizontally. I really like how the current image shows the normal colors and the ones to the right appear faded and darker, so you can easily tell that it is not selected and it will change color when it is.
However, there are a few changes I would make. First, I think the font is pretty small and outdated. The pixel font that is being used is not as modern as other fonts and it is sometimes hard to read. Also, the buttons for selecting the different images for work displays are also very small and it took me a while to figure out they were even there. For instance, the info page contains a lot of text and it is not really something I feel like reading all the way through because of the small font size. And, as much as I think the main website is attractive and I like the dark color scheme, I think the shop page is not as well developed. In the shop page, the main navigation buttons are on top, and you get a few more options underneath once you click the top buttons. Yet, these few more options are just text and it is harder to find what you want (like more options) for a certain main category. The font is different, but it is still really small. Contrary to the main page, the shop page is too bright and there is too much white. I would definitely make it more attractive and display the artwork in a more interesting way.
The blog, on the other hand, relates more to the main website as it also keeps the dark color palette. It also has links to the main page, but I would’ve made a link back to the main Vault49 page a bit bigger or easier to get to.
All in all, I think the whole site really works together, with the clear main purpose of displaying the artists’ work. I don’t think there is a lot of emphasis in the shop part, yet I am guessing after looking at the artwork and liking it, then the visitor would look for the shop or way to contact right away.