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Join Us AT Sandler

THIS IS NOT AN OFFERING OF A FRANCHISE. AN OFFERING CAN ONLY BE MADE BY PROSPECTUS. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Certain US states require the registration of a Franchise Disclosure Document prior to offering or selling a franchise. The US states are California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states or are receiving this message in one of these states or intend to operate a franchise in any of these states, we will not offer you a franchise unless and until we have complied with any applicable pre-sale registration and/or disclosure requirements in the applicable jurisdiction. IN NEW YORK, AN OFFERING OF A FRANCHISE CAN ONLY BE MADE BY A PROSPECTUS THAT HAS BEEN PREVIOUSLY FILED AND REGISTERED WITH THE DEPARTMENT OF LAW OF THE STATE OF NEW YORK. THIS INFORMATION HAS NOT BEEN REVIEWED OR APPROVED BY THE DEPARTMENT OF LAW OF THE STATE OF NEW YORK. CALIFORNIA DEPARTMENT OF BUSINESS OVERSIGHT. ANY COMPLAINTS CONCERNING THE CONTENT OF THIS WEBSITE MAY BE DIRECTED TO THE CALIFORNIA DEPARTMENT OF BUSINESS OVERSIGHT AT www.dbo.ca.gov. THIS FRANCHISE IS NOT BEING OFFERED TO RESIDENTS OF MARYLAND AND IS NOT OTHERWISE DIRECTED TO ANY PERSON IN MARYLAND BY OR ON BEHALF OF THE FRANCHISOR OR ANYONE ACTING WITH THE FRANCHISOR’S KNOWLEDGE. MINNESOTA file no. 9481. Sandler Systems, LLC, 300 Red Brook Blvd., Suite 10, Owings Mills, Maryland 21117, 410-653-1993, www.sandler.com.”

Transform Your Future: The Sandler® Franchise Opportunity

Join the Market Leader in Driving Sales Performance Through Tech-enabled, Data-driven Sales Training and Executive Coaching

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Recurring Revenue Business Model

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 The World’s Most Effective Sales System

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A Business that Teaches You How to Grow Your Business!

SANDLER UpStep Fresh R

Locations
World-Wide

We provide instruction in more than 9 languages and 34 countries around the world

Training Industry 2025 Top Sales Training

Ready to Start Your Sales Training Franchise?

Complete The Form & Get Our Industry Outlook Report:
Seal The Deal With The Sandler Franchise Opportunity

start a sales training franchise

Local Training Center

The Sandler brand Story

Elevating the Sales Profession for 50+ Years

David Sandler struggled with sales and thought there had to be a better way. The Sandler Methodology is based on psychology, proven tactics, and strategies delivered in a way that makes sense and is actionable. Sandler was a true innovator bringing concepts like Pain and Reinforcement Training to the industry that traditionally was doing seminars and selling product in the back of the room.

For more than 42 years, Sandler has been offering franchises. Today, we have 200+ locations providing training and instruction in more than 9 languages and 34 countries around the globe. We change the lives of more than 2.2 million customers, with 96% of clients saying they would recommend Sandler and 88% of salespeople reporting improved sales strategies.1

Our sales, management and entrepreneurial programs are the backbone of the Sandler business model. Franchisees work with clients to offer thought-provoking collaborative training sessions, individualized coaching and consulting, helping individuals master the craft of selling and leading.

1. Aberdeen Analyst Insight – “Aberdeen Analyst Insight”

Corporate sales training and leadership workshop
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Our Awards

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FBR Hall-of-fame-noyear
2025 Top Franchise For Women e1748448812373
2025 RGB Top Franchise Satisfaction Award scaled 1 e1748448858826
2025 Culture Award Graphic RGB
2024 RGB Most Innovative Franchise Award e1748449104804
2025 Veterans Award Graphic RGB 1
2023-Award-Graphics-RGB_Most_Profitable_Franchise_Award
Brandon Hall Group HCM Excellence Award 2024 Silver in Sales Performance
Franchise Times Top 400
Training Industry 2025 Top Sales Training 1
Selling Power Top Sales Training Companies 2025
Selling Power Top virtual Sales Training 2024
how to start a sales consulting business

MEET OUR VISIONARY

David H. Mattson

Executive Chairman & President of Franchise
1985 – Present

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BIO: David Mattson worked closely with Sandler in the early days of the organization and assumed leadership in 2007. He is a 7-time best-selling author, sales and management thought leader and keynote speaker around the world.

David has added numerous programs to Sandler’s portfolio, including Sandler Enterprise Selling, Leadership for Organizational Excellence, and Strategic Customer Care.

OWN A SANDLER FRANCHISE

MAKE SANDLER YOUR NEXT AND BEST CAREER MOVE

Be a part of a community of individuals passionate about sales and develop long-lasting relationships with business owners. Change your life and the lives of your clients by achieving new levels of personal and professional growth.

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An established business model

For over 42 years we’ve focused our training on all revenue generating team members which provides high lifetime value to the customer.

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Multiple recurring revenue streams

Additional revenue opportunities come from upselling and cross-selling assessments, training, executive coaching, technology solutions, and much more.
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Recession resistant, growing industry

Executive coaching and sales training unlocks growth during recessionary times. Worldwide, companies are spending over $360 billion annually. The industries are growing at a compound annual growth rate of 12% and 8% respectively between 2023 and 2032. 1
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Follow your passion of developing people and make a difference

The Sandler Methodology changes people’s lives, not only their business lives but their personal lives, as well.
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Take control of your future and have freedom & flexibility

You have the flexibility to set your own hours – Monday through Friday, and no weekends. Don’t wait for someone to end your career before you start yours.

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Minimal cost and overhead

Enjoy low startup and operational expenses with high margins.
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No office space needed

Deliver virtual training without a physical office.
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Build an asset for your retirement

When our franchisees retire, they have a sellable asset.
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The world’s most effective sales system

Building on the revolutionary work of David H. Sandler in the 1960s, Sandler’s Best in Class Selling System has helped over millions of salespeople and thousands of organizations around the world sell more effectively.
1. Credence Research – “Market Insights”

Other Reasons to Invest – Change People’s Lives

Our Clients Say:

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“I wish I met you 15 years ago — you would have changed my career.”

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“I use Sandler in my personal life as much as my business life.”

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“I want my kids to go thru Sandler and shave off decades on their learning curve.”

Own a Sandler Franchise
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Sandler’s sales training franchise model has been successfully replicated over 200 times in more than 34 countries and is still growing.

top sales training companies

INDUSTRY DATA

The Sales Training Industry

The Sandler sales training franchise model places you at the forefront of an expanding industry.

Corporate training is expected to reach $805.6 billion in 2035.1

Corporate training is growing at a compound annual growth rate of 8% between 2023 and 2032. 2

Increasing demand from the corporate sector is driving business training franchise growth, as a growing body of evidence points to sales training’s effectiveness in aiding performance, net sales, and more.

INVESTMENT & REVENUE

How Much Does It Cost to Own a Sandler Franchise?

How much can you expect to invest when you become a franchise owner with Sandler?

We designed our business training franchise model with owner cost as a priority. Here’s what you can expect when you invest with us.

Franchise Fee

Estimated Initial Investment

Average Gross Revenue Top 25% US*

Average Gross Revenue Overall US*

*This Financial Performance Representation includes the average “Gross Revenues” for the full calendar year ended December 31, 2024 from franchisees in the U.S. that (i) self-reported revenue, and (ii) operated during the full calendar year. See Item 19 of Sandler’s Franchise Disclosure Document (FDD) for further information including for the Average Gross Revenue Bottom 25% US.
**Includes Franchise Fee. See Item 7 of Sandler’s FDD for further information.

 

cost to own a sales franchise

OUR TRAINING & SUPPORT

Sandler Franchise Support

Our franchise offers a tremendous opportunity for growth. We provide you with the tools to help you achieve a work/life balance to do what you love with people you enjoy, make a difference in the lives of others, be compensated for the value you deliver, and have time to pursue other passions!

And we back you up all the way, with robust support and training to aid your continued development.

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Onboarding Support

We work alongside you to help you take your first steps with confidence.
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Intensive Initial Training

Our Initial Training program launches you off to a great start.

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Dedicated Franchise Enablement Business Partner

Our Franchise Enablement Business Partners will help you personalize and internalize the Sandler concepts and business model. So you can learn to practice what we preach.

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Three Annual Sandler Conferences

You’ll have the opportunity to gather with hundreds of Sandler trainers from around the world and connect with clients.
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National Branding Campaign & Marketing Support

(U.S. Franchisees)

We provide sales and marketing materials, marketing boot camps, social media calendars, and other marketing content assets.

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Weekly Virtual Calls

Held bi-weekly, the Sandler Franchise Enablement Business Partners lead a best practice discussion for the franchisees.

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Sandler LMS Learning & Development

Our award-winning Learning Management System (LMS) houses thousands of additional assets to help you and your clients.

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Continuous Support & Regional Events

We’re only a phone call, email, or text away. Our nine regions also hold quarterly meetings to share best practices and provide support for scaling your business.

AVAILABLE MARKETS NEAR YOU

Sandler is expanding, with available territories nationwide and globally. We’re regularly recognized as one of the top franchises, top training companies, and most effective training solutions, and we’re excited to provide this opportunity to the next generation of franchise owners.

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Contact us today to learn more!

SUCCESS STORIES

STEPS TO OWNERSHIP

Next Steps To Your Sandler Franchise Journey

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Step 1: Sandler Overview

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Step 2: Franchise Disclosure Document Review

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Step 3: Talk to Franchisees

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Step 4: Discovery Day

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Step 5: If Approved - Join the Team

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Step 6: Start Initial Training

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Step 1: Sandler Overview

January 01, 2021
12 AM
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Step 2: Franchise Disclosure Document Review

January 01, 2021
12 AM
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Step 3: Talk to Franchisees

January 01, 2021
12 AM
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Step 4: Discovery Day

January 01, 2021
12 AM
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Step 5: If Approved - Join the Team

January 01, 2021
12 AM
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Step 6: Start Initial Training

January 01, 2021
12 AM

Get Started

Complete The Form & Get Our Industry Outlook Report:
Seal The Deal With The Sandler Franchise Oppotunity

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