RUM ELECCIÓN

THE DISTILLERY

Rum Elección is an independent brand and company which arises from Rum passion. We select pure quality to achieve and offer you excellence. Our Rums know no compromises, they reflect authenticity standards and absolute virtue. They embody the Latin warmth and the Italian soul in an exemplary way. The best innovations originate when the ‘that’s the way it has always been done’ is questioned. No one in Italy did before what we have accomplished. Rum Elección marks a new milestone in the world of premium rum.

VISION & PHILOSOPHY

Rum Elección is an independent brand and company which represents the perfect equality among meditation and design, research and method. A new language in the infinite rum gamut becomes excellence and design, combining the Latin warmth and the Italian soul in an exemplary way.

UNIQUE EXPERIENCE

Creating pleasure, raising emotions.
That’s the heart of Rum Elección, crafted to guide you on an unprecedented sensory journey where every sip becomes a unique, unrepeatable experience.
Discover a world of tradition and innovation where the pursuit of excellence meets the desire to move and inspire. Every bottle is a promise of authenticity and sophistication.

The experience

Rum Elección unifies Caribbean tradition with Italian excellence through two distinct lines. The Cask Finish range refines rum in prestigious barrels for an elegant and complex result. The Mediterranean Botanical line infuses rum with Mediterranean botanicals to create a fresh and innovative tasting experience. Two souls, one single passion for excellence.

WHITE HEAVEN Mediterranean Botanical Rum

WHITE HEAVEN

Mediterranean Botanical Rum

DARK MISTIC Mediterranean Botanical Rum

DARK MISTIC

Mediterranean Botanical Rum

RUM ELECCIÓN

Amarone Cask Finish

THE MANIFEST

Our commitment to creating rum that breaks the mold. Blending innovation, design, and elegance.

COCKTAIL EXPERIENCE


Rum is creative freedom, every cocktail is a canvas to reinterpret. With Rum Elección we craft blends that reflect our style: elegant, contemporary, never predictable. From reimagined classics to bold new creations, each drink invites you to explore new taste horizons.

Contact us to learn more about Rum Elección