CBLOL 2024 Finals Key Visual

Context
For the latest edition of CBLOL, Riot Games Brazil developed a special opening ceremony blending esports with Brazil’s rock music scene to create a memorable live experience.

My role
As Art Director, I was responsible for creating a cohesive visual identity that could unify the ceremony across multiple formats and elevate the overall production.

Action
I developed the key visual and led its adaptation across music videos, broadcast assets, stage design, and merchandise, ensuring consistency across all touchpoints.
I collaborated with artists such as AXTY, Lucas Inutilismo, and Edu Falaschi to align the visual direction with the tone of the performances.

Result
The ceremony delivered a high-impact and cohesive visual experience, enhancing the broadcast and live event while strengthening CBLOL’s identity as a culturally relevant and entertainment-driven esports league.

Riot Team
Daniel Araújo
Daniel Gouw
Vilson Laerte
Duda Federici

Production Design
Elleve

Photography
Bruno Alvares
César Galeão

Music
AXTY
Lucas Inutilismo
Edu Falaschi
Samuel Ferrari 
Glauber Coelho

Other Projects