Case Studies
Photon Brothers
Client’s goal: Get more customers while keeping conversion costs down.
Our solution: Increase revenue via paid search marketing and local listing management services, which resulted in:
107%
more website traffic
307
new customers
$416,470
in revenue
The Client
Photon Brothers is a mid-sized solar energy company with several locations throughout Colorado and California. In 2020, they partnered with Rocket Media to consolidate multiple websites, increase quality leads, and maximize their ad spend ROI. Over the last two years, Rocket Media has delivered a complete digital marketing solution for Photon Brothers, including:
- A custom online solar calculator
- Paid advertising (PPC)
- Search engine optimization (SEO)
- Remarketing (collecting customer data to display ads for them across the web)
- Writing new website content
- Writing educational blogs
Their website is now one of their highest lead sources.
The Challenge
Prior to working with Rocket Media, Photon Brothers was contracted with another digital marketing agency. Frustrated by their agency’s mediocre performance and complacent attitude, they were searching for a company that would not only exceed their sales goals, but truly listen to their needs, wants, and long-term vision.
The first meeting with Rocket Media was a breath of fresh air. Our team was attentive, collaborative, and above all, strategic in our digital marketing approach. After a comprehensive diagnostic, we crafted high-performance solutions to:
- Significantly increase leads from Google and Yelp pay-per-click ads
- Improve user experience with one consolidated, mobile-friendly website
- Replace a costly third-party solar estimator with a custom website calculator
- Grow organic website traffic with highly effective SEO keyword targeting
- Position Photon Brothers as an industry thought-leader with educational blogs
- Build brand awareness with an enhanced Yelp profile and more online customer reviews
Rocket Media has increased our leads and done it so efficiently. With almost the same ad spend as prior to welcoming them, our business has grown tremendously and our digital presence is very evident.
Jemma Wilson
Director of Marketing
Photon Brothers
The results
$4.75M in sales within 6 months of using Rocket Media’s custom solar calculator
In January 2022, Rocket Media launched a custom online solar calculator on Photon Brother’s website. Prospective leads can now get a free instant quote for their solar panel and/or home battery installation. This has led to more than 300 qualified leads and upwards of $4,750,000 in sales within the first 6 months of use. Needless to say, it’s been a huge success!
189% increase in organic website traffic
A new mobile-friendly website refresh, localized content marketing, and strategic SEO keyword targeting has drastically improved Photon Brothers’ organic website traffic over the last two years. With more organic website visitors, they’ve leveraged potential leads to not only increase sales but also widen their sales margins.
488% increase in paid search goal completions
Through targeted Google Ads, we boosted Photon Brothers’ Google Analytics goal completion by 488% over a two year period. Goals include phone calls, requests for an estimate form submissions, and usage of the online solar calculator. With more website interactions, Photon Brothers has seen a substantial increase in new leads, appointments, and sales.
174% increase in monthly customer appointments booked
In May of 2020, Photon Brothers set 116 customer appointments. After teaming up with Rocket Media, they set 160 appointments in May of 2021, and then a whopping 287 appointments in May of 2022. That’s an increase of 174% within just two years!
50% close rate for Yelp leads
An enhanced Yelp profile and hyperlocal Yelp ads have attracted more potential customers. So much so, that Photon Brothers’ close rate for Yelp leads is now upwards of 50%. It’s clear that relevant searches targeted to specific locations has helped to drive brand engagement, convert customers, and outperform the competition.
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