How We Work
Onboarding New Clients the Rocket Media Way
Tired of being treated like a number by your marketing agency? For home service companies looking for a more personal touch from their agency, Rocket Media offers just such a relationship right from the get-go, starting with our proprietary client onboarding process. And while plenty of agencies will attend to your needs early on to earn your business, we work hard to keep your long-term business after onboarding is complete. We make your home services company our number one priority.
This page introduces Rocket Media’s onboarding process. We’ll share what we’re looking for in a client, how we pitch our services, and how we ready your business for warp-speed sales.
When you partner with us, we give you:
- Month-to-month contracts and no site leasing
- Caps on new clients in a local area. You’re special to us
- 20+ years of experience in home services
Your journey with Rocket Media begins in T‑Minus 3, 2, 1…
First Contact
We gather general information about your company to ensure the relationship will be a good fit. You can get started with our contact form or give us a call.
For every 10 companies that reach out to Rocket Media, about 9 of them won’t make it beyond this step. This is simply out of respect for both your time and ours. Our selectiveness is one of the reasons why our client relationships last well beyond the agency average.
What exactly are we looking for in a client? Here are a few of our most important requirements:
- Industry: You are a home service, security, or solar company operating in the US.
- Territory: Your service area does not conflict with one of our existing clients.
- Budget: Budget minimums are necessary to ensure lead momentum can be built and sustained over time — minimum project cost: $10,000. Our retainers have no leasing and no lengthy year-long contracts.
- Ethical: You maintain ethical business practices and want to avoid certain disreputable marketing practices, such as plagiarism, black hat SEO tactics, and buying email lists.
The Diagnostic Profile
The diagnostic profile is a window into your business. Your answers help us design a marketing plan tailored specifically to you and your company. This effort results in a diagnostic presentation that lays out precisely what kind of growth results you can expect based on your budget.
Here are a few of the things we’ll ask you about during your diagnostic profile:
- Revenue projections
- Resources (trucks, employees, equipment)
- Capacity
- Services lines
- Growth goals
The Diagnostic Presentation
You’ll sit down with some of our experts over a virtual call (or in our office if you’d like!) and learn the Rocket way of doing business, including what makes us such a valuable marketing partner. Later, we’ll introduce our services and what to expect from a growth and revenue perspective.
Our presentation will include Rocket-exclusive strategies related to:
- Content services
- SEO (Search Engine Optimization) and LLM (Local Listings Management)
- PPC (Pay Per Click) and paid social media marketing
- Web development services
Fine-Tuning and Approval
We’ll create an agreement with the specifics of our contractual obligations on both our part and yours. You’re welcome to reach out to our team as much as you need to fine-tune this arrangement to your exact needs.
Unlike other agencies, Rocket Media limits our contractual arrangements to one month. No leasing and lengthy 6‑month or year-long contracts force you into a relationship you aren’t happy with. Our clients don’t stay with us because they’re trapped. They stay because we do an outstanding job for them. It’s as simple as that.
Expect More from Your Marketing Team
Partner with one of the most established marketing teams in the country and start growing your brand with confidence, beginning now.