Case Studies
Bates Security
Client’s goal: In 2017, Bates Security hired Rocket Media to come up with a creative way to increase site traffic (which had plateaued) and grow the brand’s footprint in the two regions it serves: Kentucky and Florida.
Our solution: Rocket Media’s solution was a multi-site experience featuring unique websites for both states, improving SEO rankings dramatically. We also improved on-page conversions with new CTAs and conversion-focused copywriting and design.
267%
Increase in traffic, YoY
288%
Increase in conversions, YoY
2,418
Form fills & calls, up from 359
The Client
Bates is a multi-state security company operating out of the eastern United States. In 2017, the company partnered with Rocket Media for digital marketing services and a new website.
Over the last two years, Rocket has delivered a complete digital marketing solution for Bates Security, including:
- Pay-Per-Click advertising
- Search Engine Optimization
- Remarketing
- Blog writing
- Website Copywriting & Design
The challenge
Bates Security has a presence in both Florida and Kentucky. But the company’s website and digital presence wasn’t robust enough to grow both communities. By 2016, the company’s online traffic and leads had plateaued, and a solution was desperately needed.
The solutions
One website for each location
To help Bates hit their long-term goals, our team built 2 new websites — one for each location (Kentucky & Florida).
The results:
- 267% increase in traffic YoY, averaged between the 2 sites
- 228% increase in conversions YoY, averaged between the 2 sites
Ongoing digital marketing services
After the sites launched, our team kicked off ongoing SEO and PPC services for both immediate and long-term growth. Within a year, the company was back on track with strong digital growth leading the way for their marketing efforts.
The results:
- 2,418 form fills & phone calls, up from just 359 the year prior
- 573% increase in combined calls and form fills
Expect More from Your Marketing Team
Partner with one of the most established marketing teams in the country and start growing your brand with confidence, beginning now.