What Most People Know About
Rich Litvin
(The “Official” Bio)
Rich Litvin is the elite coach that other top coaches and entrepreneurs seek for transformative breakthroughs. Like “Q” in the James Bond movies, he’s a Brit who prepares highly successful people for their next great mission.
His clients include Olympic gold medalists, Special Forces operatives, and hedge fund managers overseeing hundreds of billions in assets. He’s coached the founder of an aerospace company, the former Head of Trading at Rothschild’s, the founder of a Wolf Sanctuary, and the former Assistant Chief Scientist for the high-performance wing of the Air Force.
Rich is the founder of 4PC, an exclusive community of the top 4% of coaches, and he leads an online network of over 60,000 professional coaches. He’s the co-author of The Prosperous Coach – the second best-selling coaching book this century! It has revolutionized how coaches build thriving practices through deep relationships and word-of-mouth referrals.
Originally from London, Rich now lives in Los Angeles, having lived and worked in eight countries across four continents. He holds a master’s degree in Educational Effectiveness and trained to teach at the University of Oxford. His company has built five schools in Africa, sponsored the care of four wolves and raised over $40,000 for humanitarian relief in Ukraine.
We’re now in the ‘Coaching Century’ – an era where personalized coaching becomes the ultimate competitive advantage – and his forthcoming book, $100K Clients: How to Find Them, Coach Them and Keep Them unlocks the secrets of premium coaching.
What Most People DON'T Know About
Rich Litvin
(The “Unofficial” Bio)
What most people don’t know about me is that I was bullied at school and even in my first job. I struggled at university because I couldn’t find what inspired me. I always knew I was different – I just never knew it was ok to be different.
I was a fearful child and I’ve been a fearful man. I’ve often felt unworthy. And I’ve covered it all up by doing what I could to look confident on the outside, whilst feeling deeply insecure on the inside.
I spent much of my childhood trying to prove myself to my father, and I spent the early part of my career playing Robin, looking for Batman.
I know what it's like to achieve success but minutes later begin judging myself …
looking for ways I could have done things better, bigger, or bolder.
I relentlessly compare myself to others and feel less than. I’ve been driven by a belief that if only I look good enough, then you’ll like me. And I’ve done whatever it took to fit in, losing ‘me’ in the process.
I’ve struggled as a parent. When my son had a stroke at just ten years old, I barely knew how to cope. When my 9 year old refused to go to school because he was being bullied, I ran my business from the parking lot for five months so he’d feel safe enough to attend school. Thankfully both boys are doing well now.
It sounds romantic when I say I proposed to my wife 10 days after I met her and we’ve now been married for 17 years. But we have faced some real challenges along the journey and I’ve wondered many times if we’d actually make it.
People see my successes in business but know little of my failures.
During the pandemic, I launched a new business that made a million dollars in a year but I closed it down when I took home just $15K. I once went $100,000 into credit card debt to keep my business afloat. And one year, I received an unexpected $300K tax bill that blindsided me.
These Experiences Haven’t Defined Me,
But They Have Refined Me
They’ve fueled my passion for helping others navigate their own extraordinary journeys, no matter how daunting the path may seem.