The 4 Percent Club
Where Elite Coaches 4X Their Revenue, Redefine Success, and Earn Their Place Among the Top 4%
“My collaborations with 4PC members alone have generated hundreds of thousands of dollars.
But what Rich creates goes beyond revenue – it’s a network of power players who challenge each other to think bigger and play bolder.
4PC reignited my love for coaching and reminded me what’s possible when you’re surrounded by world-class teammates. That’s the real ROI.”
Executive Coach, Former Firefighter & Attorney
85% of Coaches Never Make a Profit
Only 4% ever cross $250K.
Even fewer build a business with freedom, influence, and legacy.
You don’t need more strategies.
You need a room full of people who blow the lid off your thinking.
2X–4X Revenue Growth (yes, even if you already earn $250K–$500K)
A business built on reputation, not funnels
Clients who find you
Collaborations worth hundreds of thousands of dollars
A coaching identity rooted in power and precision
“Learning from Rich is the #1 factor in my success as a coach.
One question he asked me completely transformed my transition from corporate life into full-time coaching.
Halfway through the year, I’ve already made over $300K.
But more than that, I’ve become a more powerful, grounded leader.”
Leadership Coach & Mentor to Women Leaders and Entrepreneurs
You’re already working with high-performing clients—founders, executives, creators.
You’ve charged $30K–$100K+ for coaching—and delivered.
You don’t coach behavior. You coach identity.
And if you’re the smartest person in the room—you already know: it’s the wrong room.
Rich has taught me more about leadership than my entire 15-year corporate career.
And it wasn’t through what he said – but through what he modeled.
He is a master of his craft, with an unwavering commitment to creating more leaders, not followers.
Rich is one of the most positively influential humans I’ve ever encountered.
Transformational Coach and Former Professional Soccer Player
1. Impact
You have a track record behind you, and a mission that still scares you
2. Impossibility
You regularly turn “That’s crazy” into “I can’t believe you pulled that off.”
3. Community
You’re done being the most interesting person in the room.
4. Elite Coaching
You charge value-based fees, and you know your coaching shifts lives.
“For over 30 years, I’ve coached leaders of multi-billion dollar businesses inside Fortune 200 companies and the Pentagon.
And yet, one idea from Rich Litvin helped me land a $157,000 contract—and more importantly, completely redesign my business and my life.”
Executive Coach
4PC Founding members of 4PC along with guest speaker, Sean Stephenson.
(Most members budget $5K+/year for travel and lodging. We meet in unforgettable locations—like a castle in Romania or a NASA lab in Los Angeles—each designed to make you an object of interest to your own clients. In 4PC, your travel becomes part of your transformation—and part of your brand.)
London
Los Angeles
San Diego
Curacao
Vancouver Island, Canada
Palmetto Bluff, South Carolina
Santa Fe, New Mexico
Lake Como, Italy
🇪🇸 March 2026: Granada, Spain
🍁 September 2026: Quebec, Canada
You may join for me—but you’ll stay for the members. You’ll get at least 73.5% of your value from them, not me.
This isn’t group coaching. It’s what happens when you put extraordinary people in the same room.
“In my first year at 4PC, I signed a six-figure client.
But the deeper win was that Rich didn’t just help me grow as a coach – he helped me own my power as a strategic advisor.”
Coach to High-Growth Entrepreneurs
In 4PC, we don’t just connect high-level people—we curate unlikely collaboration.
Imagine a hedge fund exec partnering with a trauma healer. A firefighter creating with the trusted advisor to billionaires. Even a Christian entrepreneur co-creating with a shaman.
That’s not by chance. It’s pure intention.
We stretch you—to handle more success than you once thought possible. Because there’s an important difference between a million-dollar idea and burnout. In 4PC, you’ll train your nervous system to hold more success—without snapping.
I ask new members to make a Personal Internal Commitment to stay for a minimum of 3 years.
If that feels like a big ask, consider this:
The most successful 4PC members have been with us for over a decade.
But I don’t let anyone pay in advance for 3 years. In fact, if someone isn’t playing a big enough game each year, I won’t invite them back.
You don’t buy your way into 4PC.
You earn your spot—year after year.
If those questions made you pause—good. That’s the work.
“When I first listened to ‘The Prosperous Coach’, I was hooked. The truths he articulated made sense to me. I felt like I had come home to a kindred spirt! I had moved to LA from London 5 years earlier and had a very successful business and client list. What I needed next was to know how to grow my business and still make enough space for myself to have a life. I immediately signed up for his intensive, deep dive, and his transformational mastermind group, 4PC.
In 4PC, I definitely do not feel like I’m the most interesting person in the room. Some of these individuals have been an integral part of my transformational journey with their own unique gifts. Even though most of us live in different states, countries and time zones, I feel a kindred spirit with these folks and that is rare.
Two years later, I have achieved my financial goals and created the space in my life to do what makes my soul sing. I no longer feel like a small girl from Johannesburg wondering how I’m living the life I am. I now feel the full power of who I am and what that means in the world. Can’t wait to see what the next few years bring! Thank you Rich for being who you are and doing what you do.”
“Wow, how do I write a recommendation for Rich Litvin that would or would fully express the positive impact he’s had on me in the short time I’ve known him?
I’ll do my best. Rich’s gift is shining a light on the thing I would prefer to keep hidden. He sees how I’m blocking my potential to serve others powerfully. And, he doesn’t accept good enough from me because he knows I wouldn’t be happy accepting it from myself.
Rich knows how to meet people where they are and engage with them in ways that they feel seen and heard. He knows when to champion and he knows when to challenge. As he says, he serves and doesn’t please. And serve he does.
You know what I like best about Rich, though? It’s that he is wonderfully flawed just like the rest of us and expresses his humanity in very subtle and touching ways. One becomes attracted to Rich because of how powerful of a coach he is… But the real gift is seeing him as a person. That’s amazing.”
Laurie Arron
“Rich is truly a coach for coaches wanting to take their work to extraordinary heights. As a coach for 7 years, he messes with my thinking in the best way possible. And most importantly for me, he has the gift of building communities of powerful leaders. Rich is key in my journey to bring my best self in my commitment to women leaders of color.”
Kanchan Prinsloo
“Rich is truly a gifted world class leader and coach. We met when I attended one of his intensives last October and my life has not been the same since then. He is massively powerful – he digs deep and has the ability to hear whats not being said and shining a light right on it! He clears the pathway for powerful thinking and has enabled me to create bigger possibilities for myself and my life than I ever imagined. I consider it an honor to work with Rich and look forward to continuing to work closely with him.”
Parissa Behnia
“When I came to one of Rich’s live events, I had reached a “blah-teau” in my coaching practice. I loved the actual coaching part, but I was bored as hell with the business part. I came into Rich’s world looking to rejuvenate my practice.
Over the course of the first day I realized that I wasn’t bored with my practice. I was bored with playing small. I was bored with who I was being as an entrepreneur. That awareness didn’t come from Rich answering the questions I asked. Instead, Rich challenged me to live into bigger and better questions. He pushed me. And that’s clearly what I needed and when I needed it.
I joined 4PC, Rich’s mastermind community, and that journey began in January 2019. With the help of Rich and the extraordinary people in 4PC, over the first 6 months in the community I completely reshaped my practice, I elevated the work that I was doing, and changed my relationship with my work completely.
I believe that achieving more requires becoming more. Rich’s community was the perfect place for me to explore what I wanted to become and to experiment with what I could achieve from there.”
“Before I met Rich I had been in coaching and mentorship programs with amazing coaches and uber successful people for eight years. I was happy and successful, and still wanted more.
I attended one of Rich’s Deep Dives where I was stunned at the depth of conversations and insights that resulted. Now I’ve been working with Rich for nearly two years. He and the community he has created have taken my life to a completely different level in so many ways.
I’ve started writing my book because I have clarity on my message for the world, a clarity I had been seeking for eight years prior. I now have high level coaching clients of my own. I am comfortable having the hard conversations with my own team and coaching them as I’ve seen him model in a variety of groups. Each of these things is a direct result of Rich’s work with me. Even better, I have real, raw, deep, and inspiring friendships with the most amazing humans and world-changers I’ve ever known.
Rich’s coaching is transformational, but his ability to curate true community among the best and most impactful people on the planet is truly his zone of genius. I’m forever grateful.”
Catherine Hammond
“I had been a successful executive coach/leadership consultant for 27+ years before I read Rich’s book, The Prosperous Coach. As I read it I had layers of realization that my success in owning my own practice all those years wasn’t a fluke! I’d been doing exactly what Rich and Steve wrote about for years, but never thought it was something to write down. In fact, I figured it was luck and I better not ruin it by talking about it!
It’s subtle, but one of Rich’s tremendous gifts is not just BEING an outstanding coach to exceptional people (which he IS), but thinking about the process so carefully, thoroughly deconstructing every nuance of a powerful coaching conversation and relationship so that he can write it down. And, importantly, he DOES write it down. Thousands and thousands have benefitted from just that gift alone.
I’ve now been with Rich in person in a variety of settings, from 1:1 to 1:10 to 1:30 to 1:200+ people. He is consistently a master of being fully present to whomever he is with, listening deeply, engaging both individuals and large groups, pivoting between coach/trainer/leader/facilitator with a dash of comedian effortlessly and with boundless creativity and compassion. He plays full out, holds nothing back from his clients in any arena and calls forth the same from anyone with whom he works.
Outstanding master level coach; powerful leader of fascinating communities; loyal friend and encourager. I take every opportunity I can to learn from him and be in community with him.”
Sarah Albritton
“4PC and the Rich Litvin Intensive introduced me to a nonlinear path to success and a way to view my world that I hadn’t seen prior.
During that intensive, I came up with my big, game-changing idea, and it has been my reason to get out of bed ever since.
Being a part of 4PC is now allowing me to take that notion and begin to put it into motion. I realized I needed to be somebody different to make that notion occur.
First, I got to shed and cleanse all of the things in my corporate background that no longer worked for me. And it wasn’t until I was a part of this community that I realized how desperately I could use some new tools, and how easy it was to get them.
Before I joined, I personally interviewed 4PC members. And I knew that in 25 years of business, I would’ve never found those people to surround myself with on my own. I would never have a conversation with them in a café or at a conference. And I knew that my way of being needed to be blown up a bit, and stretched.”
Claire Yvonne Hayward
“Rich has taught me more about leadership in 15months than a 15yr Corporate career ever did and he did it not by what he said, but by what he modeled. He is a master at his craft and what I want to acknowledge and am most grateful for is his unwavering commitment to creating more Thought-Leaders in the world as opposed to followers. He is a rare breed and one of the most positively influential humans I have ever come across.”
Matt Chavlovich
“Rich is a coach for exponential leaders because he is exponential himself. He is a visionary with a unique genius for unearthing someone’s full potential. He does so to the point it becomes not only possible to realize but impossible not to. His leadership is second to none, and it’s proven by the community of extraordinary leaders and coaches that align with his powerful mission. To know Rich is to know a world-class coach whose work has a ripple of impact beyond measure.
Alexis Artin
“Rich is the embodiment of what it means to lead from a place of service. He serves people so powerfully and deeply that the impact of his transformation will leave an imprint on how you show up in your life.
He sees you more fully than you see yourself. He sees your potential, he senses what needs to be unearthed, and the gifts that you have to offer.
What makes Rich truly extraordinary is his ability to continue to create new ways to amaze, inspire, and reveal new insights as you journey along with him. Rich is a champion of leaders and a creator of magic!”
Tony Martignetti
“Rich Litvin is a world class coach, but saying this does not capture who he is and what he creates. When I first saw Rich Litvin coach, I knew that I had come across a very unique person, coach and leader. Rich works with high performers, with passionate and highly successful people who make a difference in the world, and he helps them to both bring more of themselves, and become more themselves. Now that creates impact!
Working with Rich, I have appreciated his depth, his immense perceptiveness, and simply: his humanity. And also the fact that he helps me hold the bigger agenda of my leadership persistently and fiercely, and to go beyond what I first imagine – always. When working with Rich, expect to discover that what you came for is not what you are here for, and that you can go much further than your initial goals.”
Sylvia Rohde-Liebenau
Rich is an inspirational leader. Through his insight, support, encouragement he has helped me create a life I love and future full of possibilities. He is an amazing, talented, caring, thought provoking individual. I am blessed I came across his book The Prosperous coach and followed my heart into his coaching mastermind group 4PC. The best decision of my life. Thank you Rich. Forever grateful.
David Taylor-Klaus
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