Re.Frame
A Blog by Re.Climate
Your go-to source for insights, conversation, and research on climate change communications and engagement.
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Visible, Actionable, Normal—How to Break the Silence on Climate Change Today
Canadians are trapped in a spiral of silence on climate change. They assume their neighbours, friends and family don’t care about climate change as much as they do, and stop speaking up. The national media has stayed quiet on climate policy rollbacks. With no pressure from the public or media, political, corporate and community leaders avoid climate action. Re.Climate addressed this troubling pattern during our lively April 2026 webinar featuring four experts in starting climate conversations.
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Finding Hope in a Time of Crisis
From climate change to conflict to higher living costs, today’s challenges are connected—and seeing those links can help us respond more effectively.
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Want Climate Messages to Land? Start With These 3 Strategies This Earth Day
From affordability to energy leadership, here are three ways to turn Earth Day into a meaningful conversation about climate solutions that resonate year-round.
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Getting to “Yes” on Renewable Energy Takes Fairness, Trust and Tangible Benefits
Canadians are supportive of renewable energy and transmission projects yet buy-in for projects requires investing in authentic, transparent community engagement.
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Canadians Want to Become a Renewable Energy Superpower
Climate change remains a top concern, and Canadians expect action from leaders.
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The View from Here: What Climate Communicators Are Holding Onto and What They Are Letting Go of in 2026.
Off the heels of an intense and often overwhelming 2025, Re.Climate invited a panel of five communicators and organizers to reflect on their work in the last year and what lessons, tactics and goals they’re bringing to 2026.
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Canadians Haven’t Given Up on Climate Action. They Just Think Everyone Else Has.
Research shows climate doom is far less common than people think. Only a small share of Canadians believe it’s too late to act on climate change. The bigger challenge is the widespread belief that others don’t care, and the lack of conversation that keeps climate action stuck.
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What 2025 Taught Us About Climate Communications
Re.Climate looks back on a year of research and practice in Canada and what’s next in climate communications.
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Climate Change Takes the Backseat in Canadian Media, Re.Climate’s 2025 Report Finds
Climate policies are being cut, paused or cancelled. Media coverage without context is leaving Canadians in the dark.
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Climate Disinformation: From Denial to Delay at COP30 and in Canada
Obstruction and false narratives are stalling urgent climate action. Here’s how disinformation shapes decisions at the UN summit and across Canada.
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Is “Abundance” the Future of Climate Action in Canada? Inside the Debate on Building, Growth and Clean Energy
As Canada retreats from key climate policies, a new “abundance” narrative is gaining traction—promising growth and optimism, but raising tough questions about regulation, equity and who really benefits.
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Will Mark Carney’s Climate and Jobs Vision Win Over Young Canadians?
As Prime Minister Carney pitches a new era of climate competitiveness, young Canadians say opportunity must come with real action on clean energy and jobs with purpose.
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Conservative Leaders are Failing to Respond to the Climate Concerns of their Base
More conservatives support climate action than are opposed to it. So why isn’t anyone talking to them about it?
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How to Talk to Canada’s Next Clean Technology Adopters
Affordability, knowledge gaps, and housing types—not motivation—are what stand between Canadians and clean tech adoption. New research offers solutions for getting past these barriers.
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Placing People at the Centre of Climate Change: Lessons from Siila Watt-Cloutier
Two decades after helping reframe climate change as a human rights issue, Indigenous leader Siila Watt-Cloutier continues to reshape how we understand and communicate about climate change.
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Stuck in the Middle: Why Canadians Feel Trapped Between Climate Action and Oil Expansion
As wildfires rage and climate anxiety rises, Canadians still see oil and gas as key to economic strength. But beneath the contradictions lies an opportunity: to shift the conversation from fossil fuel dependence to a vision of true nation-building that puts people, climate, and the future first.
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Talk, Baby, Talk
Despite shifts in polling and political priorities, Canadians continue to want bold climate action. The challenge isn’t public will — it’s perception, communication, and connection. Let’s keep talking like climate matters. Because it’s part of who we are as Canadians, even if we don’t quite realize it yet.
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Welcome to Re.Frame: Where Insight Meets Action
Re.Climate’s new blog delivers fresh research, practical tools, and real-world stories. From new polling to the latest insights from social science research, we’re exploring what works—and what doesn’t—when it comes to shifting narratives and building public support for climate action.
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What Do Canadians Really Think About Climate Change in 2025?
In June 2025, Re.Climate hosted a webinar packed with insights from our fifth annual report, “What Do Canadians Really Think About Climate Change?” The session explored the latest data on Canadian public opinion around climate and energy. Experts Dr. Ghadah Alrasheed, Chris Hatch, and Dr. Melanee Thomas unpacked the findings, highlighted emerging trends, and offered practical guidance for communicating climate and energy issues in Canada today.
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Beyond Price Tags: What Really Drives Support for Climate Policy in Canada
Despite Canadians’ desire for climate action, new research reveals that perceptions of fairness, trust, and personal agency—not just affordability—shape support for federal climate policies. Experts unpack why policies targeting big polluters resonate more than consumer-focused ones and how future climate strategies must rethink both design and communication to build lasting public trust.
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9 Ways to Connect Climate Change to Canada’s Wildfire Story
Wildfires in Canada are getting worse because of climate change, yet the media often fails to clearly make this link. Re.Climate has developed practical tips to strengthen your media strategy this wildfire season. By using these tips, you can help Canadians understand the true causes of wildfires and inspire collective climate action.
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How to Bring the Energy Transition to Life
The way we picture climate change—and climate solutions—needs a reset. The old visuals have lost their power. It’s time for new images that spark imagination, urgency, and hope.
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Rising Energy Prices: What’s the Cause and How Can Communicators Respond?
In March 2025, Re.Climate hosted a webinar that delved into what’s behind the high cost of energy. We looked into how climate communicators can respond to continued skepticism around clean technology solutions that are more affordable than ever.
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Reclaiming ‘Common Sense’ for a Livable Future
What counts as common sense these days? Who uses it and why? In February 2025, Re.Climate hosted a webinar to launch the Commons Sense podcast, co-created and hosted by Dr. Barbara Leckie and Dr. Joel Westheimer. Produced by Mary Stinson, the podcast digs into how the idea of “common sense” shapes public discourse—and what changes when we examine it through the lens of shared resources like air, water, public transit, and education.
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Highlights from Re.Climate’s First-Ever “Ask Us Anything” Webinar
You asked, we answered. In our first webinar of 2025, Re.Climate let you set the agenda—answering your biggest questions about climate communication in a chaotic world. From elections to social media, check out key takeaways, expert insights, and resources you won’t want to miss.
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Boosting Climate Coverage: Essential Media Outreach Tips for Communicators
Canada’s national media are talking more about climate change—but they’re missing the bigger picture. Our 2024 National Media Analysis reveals a critical gap: coverage often overlooks the causes and the solutions. That’s a problem when media shapes public opinion and drives policy. So how can communicators step in and change the narrative? Here are six ways to get started.
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Climate Change and Solutions in Canada’s National Media
Climate change was a big topic in 2024. So were the solutions for addressing it. From heat pumps to solar panels, EVs and electrification, there have never been more ways to transition away from oil and gas. Yet, as Re.Climate’s latest webinar and media analysis report show, despite the boom in solutions, there are shortcomings in how they are covered in Canada’s national media.
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Success Story: How a Campaign Found New Audiences
In October 2024, wildfire survivors and a former firefighter joined My Climate Plan on Parliament Hill to send a powerful message to MPs and Environment Minister Steven Guilbeault. They brought forward a petition—now backed by over 6,800 signatures—demanding increased funding for wildfire fighters, including better equipment, fair pay, and stronger benefits. My Climate Plan co-founder Jamie Biggar shares how their “Don’t Let Canada Burn” campaign gained momentum, thanks in part to segmentation research from EcoAnalytics and Re.Climate that helped them reach key supporters.
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The Five Canadas: Engaging Canadians on Climate Change
A core challenge for communicators is reaching Canadians beyond the climate “bubble”: those already concerned and ready to engage in climate action but not yet actively involved. Thanks to new research by ReClimate and EcoAnalytics we now know better than ever who else in Canada is concerned about climate change, who is ready to act, and what could resonate with them.
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Don’t Let Canada Burn: Communicating Climate Change in Wildfire Season
The 2023 wildfire season was a wake-up call for millions of Canadians. In June 2024, Re.Climate brought together top experts for a timely webinar on how to talk about wildfires and climate change, tackle misinformation, use images more effectively, and prepare for a future where fires are stronger, more frequent, and more widespread.
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What Lies Beneath: Pathways Alliance, Greenwashing, Networks and Narratives
What is greenwashing, how can we detect it, and what can we do about it? In May 2024, Re.Climate hosted a webinar describing how Pathways Alliance, a coalition of six oil companies that make up 95% of Alberta’s oil sands production, have been working hard to change their image from climate laggard to net zero advocate in order to gain the public’s support and ultimately continue to expand oil and gas production.
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Climate Communicators Across Canada: What We’re Learning from the Re.Climate Network
A look at how hundreds of Canadian communicators—from non‑profits, government, and beyond—are using Re.Climate’s resources to improve how they talk about climate change, with a special focus on the public servants and NGO communicators leading the way.
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Pulling Back the Curtain on Canada’s Banks and Net Zero
How do Canada’s Big Five banks help or hinder climate policy? In May 2024, we heard from InfluenceMap researchers about how Canada’s Big Five banks are not adhering to their own commitments to phase out fossil fuel financing, and from communication experts on the best strategies and frames climate communicators can use to address this issue.
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What Do Canadians Really Think About Climate Change in 2024?
In March 2024, Re.Climate hosted an information-packed webinar on Re.Climate’s annual report, “What Do Canadians Really Think About Climate Change?”, which provided an analysis of 91 surveys published in 2023 and early 2024. Leading climate change communications experts Chris Hatch, Dr. Ghadah Alrasheed, Dr. Louise Comeau, and Dr. Hugo Séguin discussed key trends and recommendations for communicating climate and energy in Canada today.
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From Fringe to Foreground: How the Far-Right is Influencing Canada’s Climate Conversation
Far-right politics are increasingly shaping Canada’s climate conversation—using strategic messaging, coordinated networks, and misinformation to push anti-climate narratives into the mainstream. In February 2024, experts Dr. Chris Russill, Dr. Tanner Mirrlees, and Geoff Dembicki broke down these tactics and offered practical guidance for communicators on how to respond.
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Effective Climate Communication for Seniors
Engaging seniors in climate action comes with unique challenges—and powerful opportunities. From addressing cost-of-living concerns to emphasizing health, affordability, and energy reliability, recent insights reveal what messages truly resonate. Discover key takeaways, polling highlights, and top communication strategies for reaching this important audience.
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Global Burning: National Media Coverage of Climate Change and Wildfires in Canada
What are Canada’s national media saying about wildfires and climate change? A deep dive into 12,000 news stories reveals key trends, gaps, and opportunities in how these issues are reported. Our experts unpacked the findings, explored the role of storytelling, and tackled challenges like misinformation and communicating the energy transition. Catch the highlights and insights from this important conversation.
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Are We All Environmentalists?
Dr. Emily Huddart had a burning question: Why were well-educated urban liberals, particularly women, consistently identified as the primary champions for environmental concerns? This led her on a five-year research journey investigating human-environment relationships and the dynamics of environmental polarization, and culminated in her book, Eco-Types: Five Ways of Caring about the Environment. In September 2023, Re.Climate invited Dr. Huddart to discuss her research with us. Here’s what we learned.
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Canada’s Online News Act: What It Means for Climate Communication
As Canada passes the Online News Act and tech giants respond by announcing plans to remove links to Canadian news, will the context for climate communication be any different? Dr. Chris Russill says ‘not really,’ because this specific act doesn’t address problems that plague news on climate change or any of the key drivers of climate misinformation. Dr. Russill unpacks the challenges ahead and the need for greater transparency in the digital media landscape.
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What Do Canadians Really Think About Climate Change in 2023?
In May 2023, Re.Climate hosted an information-packed webinar on Re.Climate’s annual report, “What Do Canadians Really Think About Climate Change?”, a summary of Canadian public opinion on climate and energy. Leading climate change communications experts Cara Pike, Chris Hatch, and Dr. Valériane Champagne St-Arnaud dove into the findings, discussed key trends, and shared recommendations for communicating climate and energy in Canada today.
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Who are Albertans, Anyway?
In February 2023, Re.Climate hosted a panel discussion unpacking how Albertan identity, values, and beliefs impact support for climate action and energy transition. Here’s some of what we heard from our panellists: political scientists Dr. Jared Wesley and Dr. Melanee Thomas and political pollster Janet Brown.
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