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WELCOME TO

THE REAL
WORLD

It all starts with our Al on a solo mission to sell proper independent craft beer to pubs. Alongside partner Ish they’ve grown the business and their family into a lively team.

Skip to today and Real Al is delivering van loads of the best craft drinks across London, working with makers from across the country who share our values. Beyond the main business, we’ve built a community and party venue in Walthamstow and launched our own vibrant, joy-filled cider brand, Crafty Blends.

We’re fiercely focused on doing things the right way – ethically minded and sustainable in the cider and beer world. A proper mix of countryside values and city living.

Squirrel Illustration
THE REAL AL MISSION

KEEP IT
REAL

Giving independent producers the
credit they deserve. 

LIVE TO
SERVE

Customer service is king. From the
field, to us, to you.

NOTHING
BUT GOOD
TIMES

Out with the negative.
In with the positive vibes.

ALL IN.
ALWAYS

Everyone is welcome here in
every form, shape and size.

FAMILY
FIRST

From our family to yours,

our community is everything.

Booze runs in Al’s blood (her Dad, Martin, runs a brewery), and as a team we all have a deep love and respect for the countryside. We didn’t just want to put better juice in London’s taps, we want to support heritage farmlands, orchards and the communities surrounding them in the process. Keeping everyone sweet.

It’s why you won’t find any nonsense here. Just honesty, community and a lot of incredible drinks.

We’re a proper mixed bunch – a bit like the apples we work with. We’re woman-led, majority female, and made up of people from all walks of life (and corners of the map). But what we all share is a love of the country, a belief in doing things properly, and a commitment to keeping it real – with each other, and with you.

Al

Commercial Director

The Real Al herself! Al spins all the plates,
but she’s known best to crunch a deal or two. You can usually find her on the football pitch, if she’s not sinking pints of course.

Ish

Marketing and Operations Director

Ish, the brains behind our subtle branding & taproom. She’s partial to a bit of colour.

Amelia

Finance

We couldn’t possibly run the business without her, another numbers guru and fantastic cheese connoisseur.

Ollie

Head Of Operations

The number cruncher of the team, who has been with us for 4 years and we only just found out he’s a professional Poker player!

Vince

Driver

The cheeky chappy that delivers your cider, always with a big smile..even if he’s been in standstill traffic for 3 hours to get to you. Loves a East London boozer, The Virgin Queen in Hackney is his ultimate fav.

Matt

Driver

Matt, an illustrator by trade but can’t keep away from being the face of Real Al most weeks by delivering your booze. We love Matt!

Graham

Driver

Ask Graham to tell you a story, he has many!

Chris

Head of Business Development

The newest member of our team and the biggest flirt…when it comes to selling beer and cider that is!

Get To
Know
Us
hello@realal.co