SEO at Raptive
Real data. Real expertise. Real results.
SEO at Raptive
Real data. Real expertise. Real results.
Growing your business through this shift takes partners who know what works and have the data to prove it. We give you clear steps you can use today while preparing you for what’s coming next.
Because we only win when you win, every recommendation we make is designed to drive results.
Insights for the whole network
Raptive’s expert-led SEO team analyzes billions of pageviews across the sites in our network to uncover what’s actually driving growth and how you can safeguard your traffic.
We transform these insights into tools, resources, and recommendations that creators use every day. When you join Raptive, you get guidance that’s backed by proven strategies and designed to help you focus on the work that actually drives results.
Resources that support your success today, and set you up for tomorrow
No more searching through outdated advice or guessing what still matters. Raptive gives you clear, current guidance shaped by real performance trends across the network. It’s practical support, simple steps to follow, and resources you can use right away.
- Checklists that make it easy to implement strategies that can drive meaningful results
- Webinars with our team of experts as they share the trends they’re seeing across the web
- Seasonal content recommendations
- Strategies to navigate AI impacts to search traffic
With Raptive, you get clear direction that’s timely, relevant, and easy to incorporate into your workflow.
SEO products that work the way you do
We designed our SEO tools to make your day-to-day easier. Instead of jumping between different platforms to research keywords, plan content, check rankings, and track updates, you get everything in one place.
See what’s actually working
Track performance of changes you make to a page, so you know which actions drive the most impact
Focus on pages that matter most
Easily identify which pages offer the strongest opportunities for growth, helping you prioritize the most impactful work for your business
Know where to focus next
Create new content with confidence when you see which of your keywords are gaining traction
All available at no extra cost
When you join the Raptive network, you don’t need to chase expensive subscriptions, or piece together insights. Everything works together to help you see what’s working and make smarter decisions in less time.
Unmatched expertise
Raptive is the only programmatic partner with a full team of world-class SEO experts. With decades of collective experience at Google, The New York Times, People, Inc., Red Ventures, and Dotdash Meredith, our team brings deep publisher knowledge to every creator we support.
Our SEO leadership team
Tom Critchlow
Tom Critchlow is Raptive’s Executive Vice President of Audience Growth, leading strategies to drive sustainable traffic growth across search, social, and syndication for creators across the Raptive network. Prior to joining Raptive, he worked as a consultant with Google, Atlassian, and Gartner as well as leading media companies including The New York Times, Dotdash Meredith, and Ziff Davis.
Eddie Mercado
Eddie Mercado is Raptive’s Vice President of SEO Solutions, helping creators grow sustainable traffic through high-quality content and strategic SEO. With nearly two decades of experience leading SEO at top media companies, including Dotdash Meredith, Discovery, Viacom, and AOL, he prioritizes content quality, user experience, and brand integrity to help creators build lasting audiences.
Philip Elias
Philip Elias is Raptive’s Vice President of Network SEO, leading large-scale organic search strategy and SEO playbooks across the Raptive network. With over a decade of experience driving SEO for major digital publishers, like Red Ventures and Bankrate, he helps creators grow sustainable traffic through data-driven strategy that prioritizes content quality, user experience, and long-term value for readers.
We don’t just keep up with change, we help define what’s next. From understanding how AI is reshaping search to capitalizing on Google Discover opportunities, our experts see the full picture.
Explore the latest insightsWhy Raptive?
Advocating for a creator-first future
Fighting for better recognition and revenue for creators across the industry.
Forever future-proofing
We’re ensuring creators thrive through major changes in the next wave of digital media, and pioneering solutions to keep you ahead of third party cookies, AI, and privacy/antitrust concerns.
We've got your back
From data scientists to performance analysts, engineers to ad sales, our work is laser-focused on keeping you earning with whatever comes next.
Ads are just the beginning
Earn the most from your ads, expand your business, and explore new revenue streams.
