ENGAGE CONSUMERS, COLLECT VALUABLE DATA AND BOOST SALES
Today’s FMCG consumers seek brands that understand their preferences. To stay competitive, brands need interactive and data-driven experiences that boost engagement, data collection and loyalty both online and in-store.
Boost your marketing strategy with interactive marketing campaigns and enrich your database
Boost engagement with gamification: interactive quizzes, contests, and over 50 other formats. No technical skills are needed! Create once and publish your campaign across multiple channels (social media, website, mobile app).
Turn unknown consumers into known ones with first- and zero-party data collection! Use personality tests, polls, games and powerful forms to collect valuable insights and seamlessly integrate them into your marketing tools for better segmentation and personalisation.
Drive conversions by increasing product awareness, rewarding purchases, and incentivising consumer actions. Launch instant-win, sampling and e-coupon campaigns to boost engagement and sales.
Create a seamless omnichannel journey by connecting online and offline touchpoints. Use QR codes on packaging to drive in-store traffic or launch interactive activations in physical locations.
Go beyond traditional loyalty programs! Create play hubs, interactive challenges, and engagement-based reward programs that encourage repeat interactions, not just purchases.
Discover how top FMCG brands use gamification to engage consumers and collect valuable data.
“Qualifio has become for L’Oréal Spain and Portugal an invaluable partner, unleashing our marketing potential. Empowering us to bring our most ambitious marketing campaigns to life. Its flexibility is remarkable, giving us the power to create truly engaging campaigns that capture our audience's attention. Thanks to Qualifio, we've not only significantly boosted customer acquisition but have also gained richer insights into our consumers' preferences and behaviors. The seamless CRM integration has further enhanced our ability to build deeper customer profiles and make smarter, data-driven decisions."
“When we started using Qualifio, our primary focus was data collection. Now, we use the platform for several purposes beyond simply collecting data. Many of Qualifio’s formats are ideal for campaigns hosted on our website, aimed at raising engagement and awareness around specific products and brands."
“Don’t underestimate the role of gamification. Interacting on a regular basis with our consumers has enabled us to get to know them better, grow our database and reach new consumers. Today, 75% of our data collected comes from Qualifio.”
“Qualifio has transformed the way we interact with our audiences. Our multiple brands create interactive campaigns in minutes that provide us with quality data directly linked to our CRM system. Last year, we collected 100,000 + segmented profiles within 20 brands.”
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