Actuate

Uganda faces persistently high fertility rates, low modern contraceptive prevalence (mCPR), and heavy reliance on donor funding for Family Planning commodities. Public sector funding for essential medicines remains less than 20% of need; donors provide over 70%. Disparities persist between rural and urban, rich and poor, and stockouts, high out-of-pocket payments, and inefficient market segmentation challenge access.

The Increasing Access to Sexual and Reproductive Health Commodities and Services Through Private Sector Channels (ACTUATE) project, funded by the Royal Embassy of the Netherlands through DKT as the consortium lead, aims at increasing access to SRH commodities and services through private sector channels in Uganda.

Working closely with the Ministry of Health (MoH), Population Services International Uganda (PSIU) is focused on improving public-private collaboration to enhance the efficiency of the sexual reproductive health market.

This included finalizing and launching the Total Market Approach (TMA) strategy, reconstituting and operationalizing the TMA Task Force co-chaired by the pharmacy and reproductive health departments at the MoH, high-level advocacy engagements for increased investment in strengthening the private sector for health, and expanding new channels in the private sector for FP service provision, among other things.

The Total Market Approach (TMA) is a sustainable resource mobilization approach that segments the population according to their ability and willingness to pay for services/products and targets the different segments with free, subsidized, or fully priced commodities to increase equitable access.

Collaboratively, the strategy was disseminated in over 65 districts, including the ACTUATE districts, to create buy-in for its implementation at the subnational level.

Policy Challenge:

  • Low government funding and donor dependency undermine sustainability.
  • Inequitable access: Only 55.2% of rural and 59% of urban women use modern contraception.
  • Market crowd-out: Free and subsidized commodities dominate, limiting private/commercial sector growth.
  • Stockouts and commodity leakage weaken supply chains and market confidence.

Policy Direction & Strategy:

The Ministry of Health, in alignment with Vision 2040 and the SDGs, adopted the Total Market Approach to:

  • Segment FP markets by ability/willingness to pay, targeting subsidies where most needed.
  • Harness the entire health ecosystem, public, private, not-for-profit, commercial, and donor resources for a sustainable family planning market.
  • Increase collaboration, transparency, and accountability across all market actors.
  • Expand private sector role in provision, including recent approvals for injectables in pharmacies and community-based organisations (CBOs).

Priority Actions:

  • Scale innovative financing (insurance, public-private partnerships).
  • Expand method mix and access points—especially in underserved and youth segments.
  • Strengthen commodity security through leakage tracking, data integration, and private sector engagement.
  • Invest in demand creation, provider capacity, and regulatory reforms.