Protecting creativity in the era of generative AI.

We build attribution solutions for AI search, grounded in respect for content creators and publishers.

Attribution starts here.

Our revolutionary model is setting the standard for transparent crediting and equitable value sharing.

THE PROBLEM

By scraping copyrighted material without compensation, AI poses an existential threat to content creators.

Creators aren’t credited for their work

Creators aren’t fairly compensated

Reduction in traffic for publishers

THE SOLUTION

To thrive, content creators require fair and transparent compensation when their work is used.

Permission to use their work

Fair and transparent revenue sharing

Recognition for creators and publishers

Are you a publisher or creator?

Join the 1000+ publications and content creators  that have partnered with us.

We’ll show you how your content is used in AI searches.

We only use licensed content; no scraping without consent.

We share 50% of revenues with content partners.

We help promote traffic back to original sources.

Become a Partner

“Our goal is to ensure that there is a protected, thriving ecosystem of creators, businesses, and consumers that benefit instead of suffer, from the emerging world of zero-click search.”

BILL GROSS, FOUNDER & CEO

Trusted by media titans

We’re honored by the support of industry leaders in journalism, music, science, business, and more.

“ProRata is working to solve one of the most important issues in AI: How can LLMs properly credit and compensate the publishers of the work they depend on.”

Nicholas Thompson

CEO
The Atlantic

“We are encouraged by ProRata’s commitment to fair attribution and compensation for news publishers and content owners, and we look forward to collaborating with their team to develop and refine their platform.”

Jan Bayer

President News Media USA & Deputy CEO
Axel Springer

“Fortune looks forward to exploring work with ProRata because we believe they place a high priority on proper attribution and compensation for quality content.”

Anastasia Nyrkovskaya

CEO
Fortune

“We are encouraged to see new entrepreneurial innovation set into motion in the generative AI space guided by objectives that align with our own vision of how this revolutionary technology can be used ethically and positively while rewarding human creativity.”