AI discovery solutions
purpose-built for your

Gist Ads is an AI-powered ad network that delivers highly relevant, native ads alongside AI answers and conversational outputs in real time. This ensures brands meet consumers right at the moment of discovery and decision-making.

Traditional search ads match keywords. Gist Ads analyzes the meaning and context of the AI-generated answer itself. This makes the ads relevant, timely, and useful—so they feel like part of the experience, not an interruption.

With Gist Ads, brands can reach consumers at high-intent moments, when they’re actively considering options, researching products, or deciding on next steps. It’s a direct way to capture attention in the AI environments where discovery is increasingly happening.

Gist Ads enable new monetization opportunities while protecting user experience. Ads are seamlessly integrated into the answer flow and respect the surrounding editorial environment, so publishers and AI platforms can generate revenue without degrading trust or usability.

“Native” means the ads fit the look and feel of the AI answer interface. “Contextual” means they’re matched in real time to the topic, entities, and guidance within the answer stream.

Our systems use advanced large language models (LLMs) to analyze the AI-generated output and determine ad eligibility and relevance in real time. Marketers can adjust controls to set how tightly ads must match to the surrounding context.

Gist Ads run across licensed, high-quality AI search engines and conversational platforms within our partner network.

Gist Answers is a customizable AI search engine for websites that is tuned to the site’s content and enhanced by a licensed library of 100s of trusted publications.

It keeps users on your website with interactive AI experiences, improving discovery and driving both longer sessions and stronger engagement.

Visitors benefit by being able to “ask anything” in natural language and get authoritative, explainable answers grounded in your content and other licensed, trusted sources—reducing bounce-backs to general search.

Your content is prioritized—it’s tuned to reflect your organization, taxonomy, and expertise first. Trusted sources from other publications fill gaps as needed.

When needed, Gist Answers draws from a network of hundreds of trusted high-quality publications in order to ensure visitor questions are answered accurately.

Gist Answers is designed to make it simple for you to add powerful, AI-driven search to your site and other digital properties. Content ingestion is seamless through WordPress post endpoints or RSS feeds. Content behind logins can also be ingested, provided we work with you to determine the best approach. Frequent updates keep search results fresh and relevant. Currently, the system is optimized for text-based content in HTML or JSON formats, delivering fast and accurate results for articles, posts, and written material. Audio, video, and structured database content search are not yet supported. Download our WordPress plugin to install the Gist Answers widget on your WordPress site.

We support English-language content and are available for publishers in the US market. As we grow, we look forward to expanding both language and market coverage to serve an even wider range of publishers. 

We pride ourselves on having high quality standards.  Please review our full Content Policy which applies to all publishers implementing Gist Answers and supplements your agreement with ProRata, which requires compliance with policies as provided and updated by ProRata from time to time. All publishers using Gist Answers are obligated to meet certain minimum standards and compliance with relevant laws.