Canada’s largest photo and video event
Join us on Nov 11 & 12th at the MTCC in Toronto!
After over a decade of unparalleled success, ProFusion has become the must-attend event in Canada for everyone from established imaging professionals and serious enthusiasts to emerging content creators and up-and-coming vloggers. Join us for this year’s ProFusion Expo at its traditional home downtown at the Metro Toronto Convention Centre.
For many of us, the annual holiday season really begins in early November, when ProFusion kicks off and everyone gathers to share and explore our love of imaging and the gear that makes it happen. It’s time to re-experience the excitement we’ve been waiting for all year long.
ProFusion Expo 2026 — Where the Industry Converges
This isn’t just another trade show. ProFusion is the epicentre of Canada’s imaging industry; where the most influential photographers, filmmakers and content creators come to connect, create and get ahead of the curve.
This year, we’re bringing you:
- Canadian-premiere product launches from the world’s most innovative brands
- Exclusive hands-on access to next-generation cameras, lenses, lighting, audio and post-production tech
- Master-level insights from the industry’s leading imagemakers and storytellers
- Peer networking with the creative minds shaping the future of the craft
If you make your living behind the lens — or in front of it — if you’re an enthusiast – this is where you sharpen your edge, expand your network and experience what’s next before anyone else.
From vloggers to visionaries, the future of content creation is happening here
Expect to get more than your usual fill of excitement at this year’s ProFusion. After more than a decade of unqualified success, the flood gates are open again for two consecutive days of exclusive hands-on demos, live in-person speakers and presentations, and the thrill of sharing this firsthand experience in the company of like-minded friends and colleagues. We can’t wait to welcome you back!
Take advantage of our Exclusive ProFusion deals - for 2 days only!
Just think, you can beat this year's Boxing Day sales by a good 2 months.
You’ll not only get special pricing unavailable outside the expo and at other retail stores, but you can also use your smartphone to seal the deal. The moment you’re scanned in at the show, you’ll receive a link to our exclusive deals. Then you can buy stuff right from your phone. You can arrange to pick the items up at a local Vistek location, or even have them delivered straight to your home or office.
World Class Brands at ProFusion!
One of the best things about ProFusion is the opportunity to witness top-notch products in action before they reach the wider consumer market. Along with equipment and gear from well-known brands, we also like to introduce you to up-and-coming names that might not have crept onto your radar yet. This year is no exception, and we’re pleased to let you know that international brands like Canon, Sony, Nikon Fujifilm and DJI will be making an appearance in dedicated booths on the showroom floor. We know you’ll welcome them.
Win a $2000 Shopping Spree!
Every attendee of ProFusion Expo 2025 is automatically entered into our $2000 Vistek Shopping Spree Contest!
We will choose the lucky winner on Nov 15. CONTEST CLOSED
From day one, the purpose of ProFusion has not only been to showcase the latest and greatest of everything in imaging, but also to nurture Canada's thriving imaging industry and salute its loyal members.
