At Prism, we believe that justice requires the full story.
When Prism was established in 2019, it was because we knew that the status quo media landscape wasn’t reflecting enough of the truth—and it wasn’t bringing us closer to our vision of collective liberation and justice. We saw a different path forward, one that we could forge by dismantling harmful narratives, uncovering injustice alongside the people experiencing the acute impacts of oppressions, and providing a platform for people of color to tell their own stories.
Mission
Prism investigates systems of power with communities most impacted by injustice at the center of our reporting. We connect lived experience to structural inequality, ground our work in historical and political context, and produce clear, accurate journalism that strengthens movements and builds media literacy for collective liberation.
Vision
We envision a media landscape where communities shape their own narratives, journalism is guided by integrity and care, and more people have the tools and access to participate in building a just and informed society.
Values
Truth
Through original reporting and analysis and by going directly to those living on the frontlines of injustice, we reveal underreported angles, dismantle harmful narratives, and uncover the truth—of both the injustices, and the pathways to a more just future.
Trust
We are grounded in trust with the communities we report on and alongside. Our approach to journalism is centered on relationships, where respect for one another’s stories, lived experiences, and perspectives is at the root of every connection we form, and every story we tell.
Collective Power
As truth tellers and justice seekers, we are interdependent on one another as we pursue our vision of a truly just democracy, and we believe that working in coalition makes our work stronger. We co-create meaningful partnerships with journalists, communities, other newsrooms and organizations, and leaders.
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