Capturing the Attention of a New Generation From coffee to wine, Gen Z is shifting towards artisanal products that emphasize craftsmanship, authenticity, and quality. Amid the negative press about the wine industry and evolving drinking habits, Gen Z’s growing influence presents a unique opportunity for wineries to innovate and build brand loyalty. Understanding how to … Read more
The Million Dollar Question: Is the Napa Wine Train Really Worth it? Imagine humming along through lush vineyards, sipping fine wine, and dining aboard a piece of history. The Napa Valley Wine Train promises just that—a vintage train experience through America’s most renowned wine region. But with the high price point and other critiques floating … Read more
Imagine sipping on world-class wine amidst the rolling vineyards of Napa Valley. Napa isn’t just a destination, it’s a palette of experiences ripe for corporate bonding. We hope this blog will navigate the nuances of corporate wine tasting event planning in this incredible region. From selecting a picturesque backdrop to pairing exquisite local cuisines, the … Read more
Written by Allison Levine Planning a wine country getaway? Whether you are heading to Napa, Sonoma, Santa Barbara, Oregon, Washington or another wine region on the West Coast, there are so many wineries to choose from. How will you decide where to go? Are you looking for unique experiences? Do you want to be treated … Read more
Exciting news! We’re thrilled to share a Family Winemakers of California Coupon Code with all of our members. Family Winemakers of California has partnered with Priority Wine Pass to bring you an irresistible deal – 2-for-1 Event Admission to all of our 2024 Signature Tasting Events, starting with our first event at the Del Mar … Read more
Welcome to the joyous season of giving and celebration! As the holidays approach, what better way to toast to the spirit of the festivities than with exquisite wine gifts? We’re thrilled to unveil our curated selection of holiday wine gift packages and gift catalogs from our esteemed partner wineries for 2023. Whether you’re searching for … Read more
What better way to make use of your Priority Wine Pass than by going on a mini wine-tasting road trip to some of Napa Valley’s quaintest vineyards? Our Napa Picnic Day itinerary will take you to either three or four wineries, with special benefits for Priority Wine Pass members in the St. Helena-Rutherford area. This … Read more
There has been big increase in demand for Virtual Beer Tasting. Virtual tasting experiences are still in high demand and they are not limited to wine. There are a whole host of new ways to hang out on Zoom and drink with friends. For the record, I’m a wine guy, but I love beer too. … Read more
Virtual tasting kit is a new term. Often when there is a dramatic disruption in society there are adaptations that happen to adjust to the new normal. Along with those adaptations come changes in nomenclature, hence the rise of the Virtual Wine Tasting Kit. This refers to what exactly comes in the box that you … Read more
Canada has similar options to the US for a virtual wine tasting. However, alcohol is more heavily regulated in Canada than the US. You can only ship full bottles of wine for a virtual wine tasting in Canada. There are no small bottle options. If you are planing a virtual wine tasting with a Canadian … Read more
We know that gift-giving can be hard. Whether you’re shopping for a friend, co-worker, or family member, what’s a truly great gift that everyone will love? Wine and cheese is always a good start, but you might need a bit more inspiration. Keep reading and you will find some virtual tasting gifts that make the … Read more
When you love wine, you naturally love food too. After all, food brings out the best in wine, and vice versa. There’s just one catch – they need to match each other. That’s when the magic happens. There’s an extra zing added to each sip and bite. And you just want to keep the surreal … Read more
Priority Wine Pass has always been about connecting wine lovers with wineries. Our traditional business is a wine tasting pass that provides passholders exclusive benefits while wine tasting in the major wine regions on the West Coast and as soon as the pandemic hit, we realized we needed to pivot our business model in a … Read more
We still get a lot of people asking us what is a virtual wine tasting. It is still quite a new phenomenon that’s really taken off in the wake of COVID-19 with many wineries being closed. That said, we wanted to cover some of the basics of what a virtual tasting is and explain what … Read more
Published: 5/26/2020 Some Sonoma County wineries open as the county enters phase 2 of losening its lockdown restrictions. It is important to stress that these are partial reopenings and only include approved establishments with food wine pairings. Wineries also have agreed to limited capaicty and heightened sanitary safeguards, among other things. Things change on a … Read more
THE PERFECT MOTHER’S DAY GIFT Virtual Wine Tasting Mother’s Day Gift Order by May 3 (West coast) or April 30 (East coast) to get your package in time for Mother’s Day Treat your mom with a virtual escape to wine country. Take this special occasion to share a virtual wine tasting with her. You set … Read more
Use virtual wine tasting team building to connect your remote teams Virtual Wine Tasting Kits From $75/shipment* *Includes the wine, the shipping, & the guided experience. How it works for teams Step 1: Work with our planning experts to pick the perfect virtual wine tasting kit for your budget and your team. Step 2: Choose … Read more
With everyone staying indoors because of COVID-19 we wanted to review what we consider some of the best online wine tasting resources. If you’re a wine-lover now is the perfect opportunity to brush up on your tasting skills. We’ve covered everything from Virtual Wine Tastings to online resources to jumpstart your wine knowledge. Priority Wine … Read more
We are excited to say that Virtual Wine tasting is now a thing! Even though it’s a result of awful circumstances, it’s great to be part of this progression within the industry. Both wineries and customers are adapting and realizing that technology does in fact have its place in the tasting room. However after looking … Read more
If you’re going to be doing a lot of tasting at home you might as well invest in the proper tools! A wine saver is a no brainer and is the best way to store an opened bottle of wine. So Coravin is a brand that I personally love! I know the price is high, … Read more
Drizly These guys make shopping for wine quick and easy. Their main wow factor is how fast they can get wine to your door. Under 60 minutes fast to be exact! They even have an app! How cool is that! Minibar This is pretty much the same deal as drizly. They work with local stores … Read more
This is our hand-picked list of wineries where you can expect low-to no crowds and an intimate setting. These spots require a reservation, but with a little bit of planning you can expect an amazing private wine tasting experience. We hope you get to enjoy these wineries to yourself. John Anthony (Downtown Napa): This is an … Read more
Posted: (3/12/20) Wine tasting during the Coronavirus craze The weather has been great and the crowds have been noticeably low all through wine country. Many have been canceling their wine tasting trips which is making for quite tranquil experiences for those who carry on. Hotels and businesses also appear to be rolling out lowered rates … Read more
Explore the Golden state through its iconic grape If you’ve been wine tasting in California, there’s no doubt you’ve come across some Zinfandels. That’s because this little black skinned grape is grown in over 10 percent of California Vineyards. It’s also why planning a wine tasting trip with this varietal in mind is one of … Read more
Let’s face it, Prices are high Napa is a world-renowned wine region with an estimated 4 million visitors each year. With that traffic comes high demand and equally high prices. So if you’re planning a trip to Napa and are budget conscious, it’s worth it to do some homework so you won’t be dollar shocked … Read more
We get quite a few people asking us how much is a hot air balloon ride in Napa Valley so we figured we’d lay it out for you here. Simply stated, it will generally cost around $200 per person with the price increasing slightly over the weekends. Keep in mind that this is the price … Read more
If you are like a lot of visitors, you may see the high driving service prices and think hmm “Can you Uber around Napa Valley?”. So while the easy answer is “yes, it’s possible” it’s not always the best choice, and let me tell you why. First off, this is my take on hailing Ubers … Read more
Updated for 2022! This article was written pre-pandemic, but we’ve revised our original post to keep up with the times and inflation. Enjoy! I cannot count the number of times I have been asked “Do you tip while wine tasting in Napa Valley?”. To be honest, it is a bit complicated. To find out the … Read more
Rock-N-Rollers and Foodies alike are so happy to visit B.R. Cohn Winery and St. Francis Winery. They are two very different properties and experiences. Each has an interesting history and perspective in Sonoma Valley. Food Pairing: St. Francis Winery & Vineyards is famous for its award-winning Wine & Food Pairings. There are hundreds of rave … Read more
One of the “Must Do” experiences of wine tasting is venturing into a wine cave. There is a wonderful musty smell and an ambiance you don’t see anywhere else. The cool temperatures in a cave are a shock to the system and it is a great escape from the summer heat! Unfortunately there aren’t many … Read more
You may be unfamiliar with the Fair Play/Sierra Foothills American Viticultural Area (AVA). If so, you are not alone. Nestled deep in the Northern hills of California it is the easiest AVA to overlook. You could drive right through it and not even know there was a single vine! Chances are if you are familiar … Read more
We always get the question “what are the best wineries to visit in Napa Valley?”. Many don’t realize that this is very tricky question to answer. We’ll even go further and say there isn’t any definitive list out there that can do it any justice. That’s because, with over 500 unique wineries in Napa there … Read more
A trip to Northern California wine country can be a dream of a lifetime. But not every winery may be your cup of tea. If you are looking for the hard-to-find or very small production winery, let us help. An alternative to walking into the big-name wineries with hundreds of other guests. This underground wine … Read more
There is no shortage of tastings rooms, wines, and vineyards in Oregon that is for sure. If you are looking to hone your experience to one that is sure to delight even the fussiest of tasters, then here is what we suggest. Kings Raven Winery, Clackamas County Named after the Clackamas Indians, of the Chinookan … Read more
Vineyard Grant James in Ramona should be at the top of your “must visit” list. Not only is it conveniently located right next to San Diego, but it also boasts amazing wine, views, and hospitality. And we aren’t the only ones who think Grant James Winery is a must. In fact, it was recently ranked … Read more
If you’re visiting the Napa Valley and would like to ‘literally’ taste history, then a visit to the Charles Krug estate is a must.
Well, I hate to admit it, but that’s today’s reality. America’s appetite for wine has increased and so has the cost of wine tasting. In the US, the price of an average tasting has steadily risen each year and shows no signs of slowing down. And it doesn’t stop there— room rates and prices for other wine-related … Read more
It’s the day before your housewarming party, or family visiting before the holidays. You have meticulously cleaned the house, arranged decorations, and planned the menu, but you’re missing one thing: wine to pair with your 3-course dinner. White? Red? Dry? Sweet? What should you serve with fish, or maybe red meat? Luckily, pairing wine with … Read more
You might say, we are all on our own, personal wine journey. You may discover wine at a young age, or not start appreciating it until you are aged as fine as one. Whatever time you choose to enjoy wine more completely, you are likely in search of the best way to fully appreciated the complexities … Read more
It’s no secret that the type of wine Napa is known for is Cabernet Sauvignon. According to Napa Valley’s official tourism marketing organization, Visit Napa Valley, Cabernet Sauvignon accounts for more than half of Napa’s crop value and 40% of its production. Why is Napa Known for Cabernet Sauvignon? We are all a product of our … Read more
Before the clinking of champagne glasses, and the regret of purchasing that 50 pack of party kazoos sets in, there comes a bit of planning. Whether that be celebrating wedding season, a birthday with the family, or throwing a corporate outing to thank your employees for all of their hard work, time spent in Wine … Read more
Where: Bouchaine Vineyards When: September 15, 2018 5:30 PM to 8:00 PM What: It’s the best time of year in Napa— Harvest!! Enjoy the sweet fragrance of ripened grapes in the air and ring in the next vintage. You are personally invited to share in on the celebrations at our exclusive event at Bouchaine Vineyards. … Read more
If you’re planning a last minute trip to Napa and wondering “What Napa wineries are open this 4th of July?” you’ll be happy checked in beforehand. Even though the holiday falls mid week this year, the majority of wineries will be closed for Independence day. But, don’t stress. Below we have compiled a list of … Read more
Start the day off right by celebrating dad at Davies Vineyard with some sparkling wine. We recommend the Scrhamsberg Sparkling as your breakfast bubbly since your wine pass will get you a complimentary upgrade to the combination tasting when you purchase. If sparkling isn’t his thing, the same goes for the Davie’s Pinot. All said, this will save … Read more
These Napa experiences are for those who are willing to splurge a little more since wine purchases are required. 10:30 am – Aonair Email grant and tell him you’re a Priority Wine Pass member. They don’t offer tastings for the general public but with the wine pass you receive access and the tastings are complimentary but … Read more
While there is plenty of fun to be had in Napa during Easter, my ideal tasting would start at Turnbull. They have an ‘adult’ easter egg hunt going from 10am-1pm and any accompanying four-legged friends will receive a free collar on entry. I would then head over to Elizabeth Spencer where they’ll give you a … Read more
It doesn’t matter if you’re visiting Napa Valley for the first or hundredth time, the Napa Valley Wine Train is always an unforgettable experience. It was purchased a few years back and since then things have really gone from good to amazing! They have added several new train cars, more than a half dozen experiences, … Read more
We have expanded our territory of wineries the past few months into Washington and Oregon. We did some research and it turns out Washington produces the second largest amount of wine in the United States next to California. The state has over 900+ wineries and we have added 55 of those as partners and plan … Read more
With close to 400 wineries it’s easy to get overwhelmed when planning your first trip to Napa. Many first timers fail to do their homework beforehand and miss out big time. That’s why we encourage our members to take advantage of our Concierge Service to get the most out of their trip. Jamie, the founder … Read more
TO ALL YOU DOG OWNERS & DOG LOVERS OUT THERE: What’s better than having a beautiful view, a nice glass of wine, and your best friend by your side? If you feel bad leaving your pup at home and would prefer to spend your hard earned money on a day in Napa and some … Read more
What’s a festival without some good wine? If you’re looking to taste the best of the best, you are in the right place, wine country! With 45,000 acres of vineyards planted in Napa, the “revisits” are endless. Enjoy some of the best food by top chefs, meet some of the most talented winemakers, and meet … Read more
If you’re out wine tasting, nothing is better than enjoying a picnic in the vineyards. However, due to strict regulation, many wineries do not have a permit (yes they need a permit in order for guests to enjoy food on premise) to allow picnicking on their property. The following is a list of our favorite … Read more
Hoping to enjoy Easter Wine tasting? Many wineries in wine country throughout California are closed for Easter Sunday, but there are plenty of wineries staying open. Even better, many of those that are open are celebrating with special Easter activities!!! Here is a list of our Priority Wine Pass partners that are open… if you’re … Read more
Stop 1: Trinitas cave behind the Meritage Hotel Stop 2: Rutherford Ranch (2 for 1 reserve tasting) by apt only… Stop 3: Conn Valley (2 for 1 cave tasting experience) ..2hr experience amazing wines..beautiful drive up howell mountain BY APPT ONLY
Stop 1: Square 1 (2 for 1 sparkling) 101 of winetasting Stop 2: Mark Herold (comp tasting) awesome blends *Oxbow market for lunch or gotts! Stop 3: Twenty Rows (2 for 1) awesome cabs!!
Picking out the best small wineries Napa Valley has to offer is not easy. There is so much great wine and so many options it’s hard to choose. Fortunately, living in downtown Napa has given me some great perspective on this subject. I have explored over 200 Napa Valley wineries both on my own and with visiting friends. I … Read more
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