JOURNAL
Our Journal is where strength meets substance. A collection of articles that define
our doctrine on performance.
We don't answer to sponsors, trends, or algorithms. Our loyalty is to you — the coaches, athletes, and hard-charging individuals looking for truth, not hype.
We'll do the heavy lifting. We go to battle with bullshit and cut straight to the facts. If you want honest insight and hard-earned experience, you're in the right place.
RECOMMENDED READING
LATEST ARTICLES
Why You Need to Stop Ignoring Creatine
Learn more about creatine supplementation, why it’s the most researched and effective performance supplement available, and how it can improve strength, recovery, and cognitive function when used consistently.
Sled Work Without a Sled
No sled? No problem. Learn the best sled workout alternatives to build power, speed, and conditioning anywhere. Whether you’re in a packed gym, outdoors, or traveling with limited equipment. Discover how to maintain intensity, train the same energy systems, and keep making gains without missing a step.
Why Your Energy Sucks All Day
If your energy crashes every day, it’s not a lack of discipline, it’s metabolic inflexibility. Learn how to stop relying on sugar, stabilize your energy, and build a body that performs without constant fueling.
How To Hack Your Breathing
If you’re not using breathing for performance, you’re leaving results on the table. Learn how to get stronger, recover faster, and train smarter.
UNLEASH YOUR INNER ATHLETE
Go from Average Joe to MVP with performance programming battle tested at the highest level.
Burnt Out or Just Low on Salt?
Think you’re overtraining? You might just be under-salted. Learn how sodium drives hydration, performance, and recovery—and why increasing your intake could be the simplest fix for better output in the gym.
Low Carb, High Confusion. Why You’re Using Keto Wrong.
A ketogenic diet can strip body fat fast, but what happens when you try to train hard and perform at a high level without carbs? Drawing on Rachel Gregory’s 2017 study on CrossFit athletes, John breaks down the real impact of keto on body composition, strength, and performance. The takeaway isn’t that keto is good or bad, it’s that most people are using it wrong.
Why Progress Requires Heavier Weight
Strength coach Louie Simmons had strong opinions about the idea that athletes can build elite strength without ever touching a barbell. Drawing from years of conversations and training alongside Louie, John breaks down why bodyweight strength is the exception, not the rule. And why real strength training principles still matter.
The Uncomfortable Truth About Getting Lean…
Sleep is one of the most overlooked factors in strength, recovery, and long-term performance. Learn why quality sleep drives muscle repair, hormone balance, and nervous system recovery. And how prioritizing rest can help you break through plateaus, reduce injury risk, and make real progress instead of constantly training exhausted.
UNLEASH YOUR INNER ATHLETE
Go from Average Joe to MVP with performance programming battle tested at the highest level.
You’re Not Overtraining. You’re Undersleeping
Sleep is one of the most overlooked factors in strength, recovery, and long-term performance. Learn why quality sleep drives muscle repair, hormone balance, and nervous system recovery. And how prioritizing rest can help you break through plateaus, reduce injury risk, and make real progress instead of constantly training exhausted.
The Secret Weapon in Your Gut
What if your performance ceiling isn’t in your program, it’s in your gut? Join shares insights from Dr. Tom Incledon on how specific bacterial strains regulate over 100 genes tied to inflammation, recovery, and adaptation. And why the future of elite performance may start in the microbiome.
Why You Should Never Skip Trunk Training
Trunk training is often skipped, but it’s foundational to strength, stability, and injury prevention. Learn why smart trunk work improves performance and keeps athletes durable.
How Much Protein Actually Builds Muscle?
How much protein do you really need after training? John cuts through the bro-science and lays out simple, bodyweight-based protein targets that actually drive recovery, strength, and long-term durability. Learn how to build your daily protein intake like an adult, why consistency beats chasing the mythical “anabolic window,” and how to stop guessing, and start fueling your training with intent.
