ToMayTo? ToMahTo?
Pomodoro.
It’s how you say it and how it looks. It’s how it smells and how it tastes. It’s how you cook it and what other ingredients you add to make a great dish. It’s the way you receive your guests. The aperitivo. The music. All these things matter. But the whole experience – the dinner – that’s what they’ll remember. And that’s why we’re here.
Our approach is guided both by strategic thinking and creative instinct – so the resulting work is lasting and meaningful. And always infused with a dash of delight.

What we do:
Branding strategy, naming, visual identity, brand guidelines Digital websites, apps Print packaging, stationery, books, merch Environmental signage, wayfinding, expo booths, exhibitions.

Claudia Iarca
CO-FOUNDER
Having worked across different fields throughout her career, Claudia has done just about everything – staff management, customer experience, operations & logistics, financial oversight and brand implementation. She’s basically the person you want around when things go sideways.
But what really makes Claudia shine – besides running the office like a swiss watch – is her love for all things beautiful. She’s an avid film photographer, a sharp-eyed illustrator, a fashion junkie, and casually fluent in HTML and CSS (yep, she implemented this website like it was no big deal).
Honestly, she’s as versatile as a great tomato: fresh and bright when needed, rich and intense when the heat’s on, unexpectedly stylish in a salad, and always adding flavor wherever she lands.

Ciprian Robu
CO-FOUNDER
Ciprian is a trained designer with over 13 years of experience, including a decade at Brandient – Romania’s leading brand consultancy, ultimately as Design Director.
His experience spans a diverse range of clients and industries, from large international corporations to small start-ups. These include LUCA, Tazz, Romanian Football Federation, Libris, Creatopy and Agricover, to name a few. You can view some of the projects on his personal website.
Along the way, his work has been published in many specialty books and earned recognition from leading creative awards such as Red Dot, Rebrand, and Graphis.
For Ciprian, design goes beyond the job – it’s how he sees the world. Constantly noticing, questioning, and appreciating things.
The Office Rules:
1. Trust us 2. Fuck free pitches 3. Font vs. typeface discussion is stupid 4. It’s okay to leave room for surprises 5. Be brave 6. Ambiguity is often more good than bad 7. Notice things 8. Appreciate things 9. Visit Italy every year.
