Through game localization testing, you make sure that every player, wherever they are located, experiences your game as naturally and intuitively as your original audience. That’s why you need a good testing strategy, one that will help you avoid immersion-breaking bugs, cultural problems, certification failures, negative player feedback, and so many other things that may […]

Neural Machine Translation is a method of machine translation that uses deep neural networks to convert text from one language into another. It learns translation behaviors directly from large datasets of bilingual or multilingual text, which means it doesn’t translate word by word. NMT actually attempts to understand the meaning behind a sentence so it […]

Some may be unaware of this, but machine translation actually goes a long way back. It all started in the 1950s, when computer scientists wondered if machines could translate languages. The first systems were “naive”, swapping words from one language to another with little sense of grammar or meaning. By the 1960s, it became clear […]

In 2024 and 2025, we saw the localization industry moving from Machine Learning/Neural Machine Translation to Large Language Models. In 2026, the advances in AI are expected to shape decisions about routing, quality, and speed. At the same time, businesses will likely produce more content, across more formats and markets, than ever before, and AI […]

Cloud-based translation management system (TMS) gives companies real-time collaboration and instant content delivery, as well as easy access from everywhere, on any device. That’s exactly what companies that want to scale and efficientize their translation processes need! Let’s look at the important benefits for businesses looking to go the cloud-powered way. Centralized translation A cloud-based […]

AI-powered translation is part of many localization workflows, and it will only continue to grow in popularity among those that are looking for fast translations. However, the output is only as good as the input, and the input is your task. With a well-crafted AI prompt, you can improve the translation quality and consistency, especially […]

Some think localization is easy… until they actually do it. Let’s talk about the practical things that make localization a whole lot smoother in this sea of complexity. If you want your product to feel like it was actually built for the people using it, check out these software localization best practices that actually make […]

When you work in a field that deals with language, culture, and business, you’re bound to run into specific terms. Some get paired together so often that people assume they mean roughly the same thing. So is the case of globalization vs internationalization. We’re here to help you understand the distinction. What is globalization? Globalization […]

Marketing transcreation is half translation and half a creative process. When you’re trying to reach audiences across borders, a simple translation doesn’t always cut it. You also have to move the meaning, emotion, humor, nuance, intent, and all that jazz. Transcreation is there to help you rebuild your message so it feels like it was […]

Internationalization, or i18n for short, takes time, effort… and requires the right tools! We’ll walk you through the essential internationalization tools available across platforms, how translation management fits into the bigger picture, so you can get a sense of how everything connects. Overview: JavaScript/TypeScript/Web libraries When you’re working in the JavaScript or TypeScript ecosystem, you […]