🎙 plugin.fm is a product business podcast
Firsthand ✋ Tips & Insights to Help You Launch & Grow Your Software Product Company
Hosted by Patrick Rauland
Product Marketing & eCommerce
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Latest Episode
Screencasting Advantage: Aaron Francis on Making Videos Developers Actually Want to Watch
From writing code to teaching it on video, Aaron Francis has built a thriving audience by turning screencasting into a superpower. In this episode of plugin.fm, Aaron—developer, educator, and co-founder of Try Hard Studios—shares how screencasting became his most effective channel for teaching, connecting, and building trust with other developers. He unpacks what makes screencasting such a high-leverage tool, how it fits into your funnel, and why showing your face on camera matters more than ever in a world of AI-generated content.
How to Grow Your Software Business with Influencers – with Ferdy Korpershoek
Most software businesses struggle to get noticed, but the right influencer partnership can change everything.
In this episode of the plugin.fm podcast, YouTube influencer and founder of Ferdy.com, Ferdy Korpershoek, shares how software companies can partner with influencers to reach new audiences and boost product visibility. With over 1.2 million subscribers, Ferdy has firsthand experience collaborating with brands and understands what makes influencer campaigns successful.
Why Developers Ignore Your Marketing – And What to Do About It
Developer marketing is a different game with its own set of rules, and being technical yourself doesn’t guarantee you’ll win it.
In this episode of plugin.fm, Meg Scarborough, founder of content agency Megawatt (now acquired by LaunchSquad), shares why traditional marketing tactics fall flat with technical audiences. She unpacks the nuances of developer psychology, explains why trust and proof beat flashy claims every time, and breaks down how non-technical marketers can still create content that speaks to makers.
How to Showcase Your Product Through Content That Converts with Tom Whatley
In this episode of plugin.fm, Patrick Rauland speaks with Tom Whatley, the founder and CEO of Grizzle, a content marketing agency specializing in driving organic growth for SaaS and tech companies. Tom shares his expert insights on how to develop a product-led content strategy that not only educates customers but also highlights your product as the solution to their problems.